Designing for VR and local flavour - 13 Feb 2017By Leigh Andrews
First up on the local news front: DHS Media has obtained the publishing rights to BBC Top Gear Magazine South Africa. It's set to offer local readers both serious and light-hearted variety online and in print, including a new fantasy garage coming your way this March. Still driving our #DesignMonth focus, Pasqua Heard finds out from Net#work BBDO's ECD Brad Reilly about their recent work with Sinister Studio to create wonder with virtual reality, specifically for Mercedes' global #LookUp campaign. They successfully created an immersive experience by demonstrating what it feels like to sit in the new C-Class Cabriolet from a child's perspective. Reilly confirms this is the best-performing VR/360° video in South Africa to date, with over 1m YouTube views and 600K Facebook views – click here to see it and find out more. You can also find out more about the BBC global brand's strong footprint in South Africa, as well as the impact of their recent local award wins (hello Loeries, Pendorings and Promax BDAs), and plans to expand across the continent in the coming months in my interview with BBC Worldwide Africa's vice-president and general manager Joel Churcher. They've clearly added just the right amount of African spice to their winning British recipe in tailoring communications to the different languages of your target audience. Lots to learn from and incorporate into your business design thinking this month; get reading! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
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