From Instagram Stories to design thinking - 16 Jan 2017By Leigh Andrews
First up, Anne Dolischek delves into the debate surrounding Snapchat and Instagram Stories as marketing platforms, the latter of which has since grown to more than 150 million daily users in just five months. If you're not yet on top of the trend, don't miss her explanation of the similarities, differentiators and audiences each of the platforms reach. Robert Bloom and Katherine Train tap into another top business trend at the moment – that of design thinking and the importance of empathy generation in getting it right. They'll be holding a workshop on the topic on 13 February 2017 in Cape Town through the Design Thinkers' Academy – click here to book your seat. I also unravel into the latest Loeries Rankings with The Odd Number, the only 100% black-owned agency to feature in the top 20. Click through to hear some of their Loerie-winning radio work. ICYMI last week, we're continuing our #BizTrends2017 reportage throughout the month, with the special section updated daily. More than enough Monday motivation, make it a good one! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
As January gains momentum, so does our coverage of all the latest happenings in the creative industry.