Snapping to Snapchat and the cost of ‘impersonalisation’ - 10 Oct 2016By Leigh Andrews
Keeping things digital, Vaughan Patterson writes that the cost of impersonalisation is the new business disruptive - thanks to Amazon, Netflix and more. He offers four tips to consider when executing personalised, multichannel or omni-channel projects. Also trending in the social space, we feature Marianne Thamm of the Daily Maverick's views on the #HlaudiHasFallen happening, and I investigate how your well-planned website could actually be driving away customers. It's not clickbait, I promise. Lastly, while it makes sense to visit our Marketing & Media page regularly if this Is the industry you work in, it also makes sense to visit Bizcommunity's other industry portals. We have 18 in total, with the ideal mix of top quality multi-industry, African and Press Office news posted daily to broaden your business horizons. Get navigating now... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
All eyes are on Snapchat as its parent Snap is readying a 