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Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

#YouthMonth: What do all these #movements want?
#YouthMonth: What do all these #movements want?

One of the things that the outbreak of Covid-19 has made clear is that all of us are in the same boat, whether we like it or not. What happens in China affects all of us. What happens in the US affects all of us. What happens in South Africa affects all of us...

By Charles Siboto 12 Jun 2020

Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights
Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights

Writer-director Wanuri Kahiu is part of the new generation of African storytellers whose second feature film Rafiki took six years to reach the big screen...

By Daniel Dercksen 3 Jul 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

Architect, Tshepo Mokholo.
#DesignIndaba2019: Creating architecture for the African continent for the next 100 years

Design can and should have a positive impact on communities, says architect and African Design Centre fellow, Tshepo Mokholo...

By Louise Burgers 4 Mar 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

Kevin Swanepoel, CEO of The One Club for Creativity.
#OneShow2018: Better representation across the board

As The One Club for Creativity's Creative Week 2018 gets underway, I sit down with CEO Kevin Swanepoel for a catch-up on their developments over the past year...

By Ann Nurock 8 May 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

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