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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

Airtel splashes K1.1m in SMS promotion
Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe 21 Aug 2012

Wikus Engelbrecht
Intergrating Pinterest into email marketing campaigns

Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.

By Wikus Engelbrecht 28 Feb 2012

BBA 7 brings double housemates
BBA 7 brings double housemates

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.

By Gregory Gondwe 25 Jan 2012

Airtel Malawi partners with Samsung for promotion
Airtel Malawi partners with Samsung for promotion

Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.

By Gregory Gondwe 8 Dec 2011

Gregory Gondwe
Japan's Fujitsu to expand Malawi's ICT

Japanese ICT giant, Fujitsu, has launched a new range of modern products in Malawi as a drive to expand Malawi's ICT sector.

By Gregory Gondwe 15 Aug 2011

Four million enter Airtel Malawi competition
Four million enter Airtel Malawi competition

Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu.

By Gregory Gondwe 5 May 2011

Airtel partners Toyota Malawi in promotion
Airtel partners Toyota Malawi in promotion

Airtel Malawi has partnered with Toyota Malawi in what has been described as a grand promotion where the mobile company's subscribers are set to win 10 brand new Toyota pick-up vehicles and a grand prize of a Toyota Prado.

By Gregory Gondwe 18 Apr 2011

[IMCC] "Out-imagine your competition" - Dan Pinch
[IMCC] "Out-imagine your competition" - Dan Pinch

PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.

By Sindy Peters 27 Oct 2010

Storytelling, social networking, destination marketing: selling tourism online
Storytelling, social networking, destination marketing: selling tourism online

Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?

By Tara Turkington 25 Oct 2010

Zim retailer plans to double customer base

Retail group OK Zimbabwe, is expecting to double its revenues after re-launching its grand challenge which had been suspended two years ago due to an unprecedented economic crisis in the country.

By Dumisani Ndlela 26 Apr 2010

Zim hotels lure locals to make up for low international traffic

Zimbabwe's hotel groups have embarked on an aggressive marketing campaign to woo locals into their hotels and lodges, as international concern on the country's crisis remains a major threat to international tourist arrivals.

By Dumisani Ndlela 18 Aug 2008

Mobile service providers bag marketing awards

The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.

By Carole Kimutai 5 Dec 2007

Emeka Enyadike
Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.

By Emeka Enyadike 17 Aug 2007

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