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[2012 trends] Strategically solving the conundrums of marketing complexity
[2012 trends] Strategically solving the conundrums of marketing complexity

The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums.

By Darren Woolley 18 Jan 2012

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