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Raise the bar on your next corporate exhibition or go home

If participating as an exhibitor in one or various exhibitions is part of your organisation's below the line advertising (BTL) strategy then that part of your marketing budget should not be wasted but should be well spent and hopefully with some ROI...

By Tralone Khoza 28 Dec 2017


Why the exhibition industry ISN'T dying - and never will!
Why the exhibition industry ISN'T dying - and never will!

Justin Hawes, MD of exhibition, events and retail display company, Scan Display...

By Justin Hawes 7 Apr 2017


Opening up the African exhibition space
Opening up the African exhibition space

Africa offers a significant growth opportunity for exhibition organisers, with a high percentage already being run by international companies...

By Danette Breitenbach 7 Apr 2017


(c) Wittaya Puangkingkaew -
Exhibitions: misunderstood and undervalued

Exhibitions add R66.5 billion to South Africa's GDP, contributing R3 billion to national taxes and 135,100 sustainable jobs. In 2015 of the five million visitors to exhibitions, tourists accounted for 1 million of these...

By Danette Breitenbach 6 Apr 2017


Sexpo 2017
Make sex great again

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human...

By Mike Sharman 16 Mar 2017


All pics from Grand Designs.
Powering the consumer

As part of its headline sponsorship of Grand Designs this year, that took place recently at the TicketPro Dome, north of Johannesburg, Stanley Black & Decker hosted a number of DIY workshops...

By Danette Breitenbach 9 Jun 2016


Sajidha Gamieldien
Tips for the virgin exhibitor

So, you've finally taken the leap and decided to exhibit your product designs, but you're worried about copycats lurking at the exhibition waiting to pounce on your prized creations...

By Sajidha Gamieldien 4 Feb 2015


David Ross
Exhibition signage solutions - you only get one opportunity

Business exhibitions are wonderful opportunities to market a product, service or organisation to the right group of people.

By David Ross 27 Sep 2013


Justin Hawes
Five tips for successful exhibiting

Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps.

By Justin Hawes 16 May 2013


Janine Lazarus
One man's meat, another man's poison

I am hopelessly infatuated with news. It's been a 28-year tempestuous love affair and one that I don't think I will ever get over. Captivating headlines, startling images and spicy stories leave me all at once breathless and adrenalised, infuriated and heartbroken. And I wouldn't swop these highs and lows for the world. I'd feel so much poorer without the rush.

By Janine Lazarus 13 Nov 2012


Ugandan journos to benefit from TechFest
Ugandan journos to benefit from TechFest

Ugandan journalists will benefit from the inaugural TechFest Uganda expo, a technology expo which aims to encourage professionals from different industries to exploit today's technology innovations to their advantage, which takes place from 18-19 November 2011 alongside the Orange Expo 2011 (UMA Show grounds), in Kampala.

By Walter Wafula 17 Nov 2011


Walter Wafula
Uganda Media Expo fully booked

Uganda's inaugural Media Expo has attracted up to 48 firms from various sectors, demonstrating the hunger for exposure among players in Uganda's media industry. The event will be held on 23 - 24 October 2009 at the Sheraton Hotel, Kampala.

By Walter Wafula 21 Oct 2009


Issa Sikiti da Silva
Soccerex 2007 to be held in SA

Soccerex, the world's biggest exhibition in the soccer industry, will take place in South Africa from 26 - 28 November 2007, Barbara Creecy, Gauteng MEC for Sport, Culture and Recreation, told reporters at the media briefing at the Sandton Convention Centre earlier this week.

By Issa Sikiti da Silva 24 Jan 2007


Exhibitions - a public relations tool

Many companies find themselves participating in exhibitions without realising what it is they want to achieve. Exhibitions can produce excellent results for an organisation if the public relations practitioner makes use of all the opportunities they present.

By Laricia Smit 29 Jul 2002

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