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SOUTH AFRICA

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Marketing in meltdowns must be mobile

When growth is negative, the currency in free-fall, and politicians reckless, stick to what works to survive to be experimental when things pick up - and they will...

By Devon Meerholz 4 Jul 2019

SOUTH AFRICA

6 pivotal moments in mobile marketing
6 pivotal moments in mobile marketing

Mobiz CEO Greg Chen looks at some of the pivotal moments in South African mobile marketing history...

By Greg Chen 2 Jul 2019

SOUTH AFRICA

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

SOUTH AFRICA

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

AFRICA

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

SOUTH AFRICA

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

SOUTH AFRICA

Looking up towards 2019
Looking up towards 2019

Gareth Grant, business unit manager at The MediaShop says that we're looking at our smartphones every 12 minutes, but is it making us smarter?...

By Gareth Grant 13 Dec 2018

SOUTH AFRICA

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

SOUTH AFRICA

Blurred media lines
Blurred media lines

I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

By Victor Koaho 11 Oct 2018

UNITED STATES

Boris Dzhingarov
Mobile apps are not just for big brands - Here's why you too should have one

Do you believe that mobile apps only suit big-shot brands like Bank of America or Walmart? If answered yes, you're wrong and this is nothing but a misconception that you bear in mind...

By Boris Dzhingarov, Issued by Monetary Library 3 Jul 2018

SOUTH AFRICA

Forcing customers to use your app is brand vanity
Forcing customers to use your app is brand vanity

Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy but can exclude a sizeable portion of your customers in emerging economies...

By Pieter de Villiers 29 May 2018

SOUTH AFRICA

Geolocation marketing - crafting a symbiotic relationship with your customer
Geolocation marketing - crafting a symbiotic relationship with your customer

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

By Johan Walters 14 Mar 2018

SOUTH AFRICA

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

SOUTH AFRICA

Location-based marketing, what is it and how to take advantage of this trend?
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing has been a hyped-up trend, especially with the advent of apps, but what is it exactly?...

By Lynette Hundermark 23 Feb 2018

SOUTH AFRICA

Don't neglect the B side while the A side is playing
Don't neglect the B side while the A side is playing

Mike Laws touch on how voice and text-based mobile communication have alternated in popularity throughout the history of GSM cellular and the implications for marketers...

By Mike Laws 24 Jan 2018

SOUTH AFRICA

Image credit: rawpixel via
Start thinking in a 'mobile first' mindset

According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

By Graham Du Plessis 27 Dec 2017

SOUTH AFRICA

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

SOUTH AFRICA

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices...

By Juanita Pienaar 6 Nov 2017

SOUTH AFRICA

The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

SOUTH AFRICA

Kagiso Media's SoundBar app delivers more choice
Kagiso Media's SoundBar app delivers more choice

Kagiso Media's recently launched app SoundBar has 12 internet radio stations and is 10 times cheaper to listen to...

By Juanita Pienaar 25 Oct 2017

AFRICA

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

SOUTH AFRICA

An example of Exponential’s VDX creative that drives engagement of brand content and video in a relevant way.
The four-step strategy to mobile advertising success

Mobile's true power in today's world is its ability to provide constant connection and accessibility...

By Nicole Liebmann 31 Aug 2017

AFRICA

Marketers in Africa should leverage mobile as an amplifier
Marketers in Africa should leverage mobile as an amplifier

Mobile is rapidly outpacing traditional channels such as television and print as the medium of choice by African consumers for accessing information and entertainment.

By Werner Lindemann 24 May 2017

SOUTH AFRICA

Picture:
Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app...

By Hadlee Simons 16 Mar 2017

AFRICA

Four solutions to common mobile network issues in Nigeria
Four solutions to common mobile network issues in Nigeria

Problems with mobile phone reception in Nigeria is quite recurrent, and while mobile networks are continuously spreading coverage...

By Nkem Ndem V 28 Dec 2016

SOUTH AFRICA

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

SOUTH AFRICA

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

SOUTH AFRICA

#BBMGetIn is the gift of gigging
#BBMGetIn is the gift of gigging

BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion...

By Mike Sharman 7 Nov 2016

TANZANIA

Tanzania's Ubongo launches learning app for kids
Tanzania's Ubongo launches learning app for kids

Tanzanian edutainment startup Ubongo has launched its Math Rats app, which aims to teach children mathematics skills...

By Tom Jackson 1 Nov 2016

SOUTH AFRICA

Move over Google - SMS marketing is back with a vengeance
Move over Google - SMS marketing is back with a vengeance

A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2016

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