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SOUTH AFRICA

Image source: Gallo/Getty Images.
Sponsorship isn't a freebie; it's a partnership of a different kind

As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly...

By Jane Stevenson 3 Jul 2019

SOUTH AFRICA

Image source: Gallo/Getty.
Four reasons that digital sponsorships provide exceptional ROI for SA brands

South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017...

By Mark Botha 8 Apr 2019

SOUTH AFRICA

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

AFRICA

A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner
A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner

I am not a football fan, but I do have a partner who shares the devotion for Arsenal. While I caught a glimpse of one of the games with him a few weeks back, I noticed something. 'Visit Rwanda' as a logo that is now featured on the left sleeve of Arsenal's team shirt...

By Livhuwani Clementine Mukhondo 18 Dec 2018

SOUTH AFRICA

The power of publicity - When blurring the lines of sport and entertainment goes wrong
The power of publicity - When blurring the lines of sport and entertainment goes wrong

Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this...

By Rob Garden, Issued by Levergy 23 Nov 2018

SOUTH AFRICA

Tactical war rooms: The key to sponsorship success
Tactical war rooms: The key to sponsorship success

Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

By Mike Stopforth 30 Aug 2018

SOUTH AFRICA

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

SOUTH AFRICA

SA sports media is missing the point with sponsors
SA sports media is missing the point with sponsors

The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines...

By Michael Vlismas 7 May 2018

SOUTH AFRICA

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

SOUTH AFRICA

Boris Dzhingarov
JP Pietersen signs with Anyoption - Your company needs a brand ambassador too!

No matter where you turn you will see some of the biggest stars in sports endorsing brands and in return, those brands sponsor the player, the team, the league or sometimes even the sport itself...

By Boris Dzhingarov, Issued by Monetary Library 24 Nov 2016

SOUTH AFRICA

Big sponsors make it hard to swallow
Big sponsors make it hard to swallow

With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA)...

By Aki Kalliatakis 17 Aug 2016

SOUTH AFRICA

Boris Dzhingarov
How to make your sports sponsorship stand out

With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive sponsorships in the making. Let's talk about how your brand can take advantage of athletic sponsorship...

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

SOUTH AFRICA

Sponsors effectively run the race with you... © Prakaymas Vitchitchalao –
Make your sponsorship work for your brand: Work at your sponsorship

Sponsorship is not about slapping a brand or logo next to another...

By Bogosi Motshegwa 17 Feb 2016

SOUTH AFRICA

Sponsorship is more than just a badge on a Springbok jersey
Sponsorship is more than just a badge on a Springbok jersey

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

By Chris Moerdyk 3 Sep 2015

SOUTH AFRICA

A company should be able to be meaningful in its endeavours, and the best way to do this is by being closely associated with activities people love. Reeds Tyger Valley dealers Aristide Lunardini (left) and Riko Geldenhuys outside the premises that promotes Chevrolet’s sponsorship with English football giants Manchester United. (Image: Sergio Henriques/pickr)
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014

SOUTH AFRICA

Real-time is now the Big Time
Real-time is now the Big Time

The ability of sponsoring brands to engage in credible conversations, and produce relevant content in real-time around their properties is a definite requirement, not just a nice-to-have.

By Struan Campbell 14 May 2014

SOUTH AFRICA

Help sponsor those who help those in need. (Image: Sasha Wolff from Grand Rapids, via Wikimedia Commons)
Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014

SOUTH AFRICA

No naughties for Bafana Bafana
No naughties for Bafana Bafana

NEWSWATCH: Safa has rejected anything to do with a sponsorship of Bafana Bafana by an adult dating site, reports goal.com. It's claimed bad financial management sank Goldfields newspaper Gold-Net, reports IOL, and TechCentral reports the Internet Service Providers' Association reckons Telkom's transit fee is 'legally illogical'.

By Rod Baker 20 Nov 2013

AFRICA

Walter Wafula
Pepsi confirms Konshens & Alaine Kampala concert

International musicians Konshens and Alaine, are set for a Kampala show, according to Crown Beverages Limited, the maker of Pepsi in Uganda.

By Walter Wafula 14 Jun 2013

SOUTH AFRICA

Bonnie Ramaila
TV series sponsorship: Think out of the box

I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

By Bonnie Ramaila 8 May 2013

SOUTH AFRICA

The power of sponsorship (part II)
The power of sponsorship (part II)

In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

By Struan Campbell 10 Feb 2013

SOUTH AFRICA

Struan Campbell
The power of sponsorship (part I)

2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).

By Struan Campbell 9 Feb 2013

SOUTH AFRICA

Rob Jackson
Mountain biking: the new Cinderella story for sponsors

Marketers are increasingly looking for new and different ways to spend their marketing budgets and sports sponsorships appear to be a relatively lucrative area to gain maximum returns, particularly if one gets in early and discovers a hidden sponsorship gem - such as mountain biking, which has over 500 000 active cyclists in South Africa.

By Rob Jackson 17 Nov 2011

SOUTH AFRICA

Issa Sikiti da Silva
Sports sponsorship: is it worth it? is it overpriced?

Sports sponsorship, worth US$46 billion (global) and R7 billion industry (South Africa) in 2010, respectively, is a lucrative but complex market. But as sponsors come and go, many are wondering if the market is overpriced, really worth it and what the best recipe is. The Journal marketing breakfast debate attempted to clarify this enigma late last weej in Sandton, Johannesburg.

By Issa Sikiti da Silva 25 Aug 2011

SOUTH AFRICA

Mike Silver
Festival marketing - celebrating good times

South Africa appears to be following the developed market trend of the growth in the number of lifestyle properties/events and the involvement of sponsor brands that follow suit.

By Mike Silver 1 Jun 2011

AFRICA

Why sponsorships fail from a marketing view
Why sponsorships fail from a marketing view

A total of 64 FIFA World Cup matches will be played over a period of 25 match days from 11 June to 11 July 2010. Whether you will watch the games on television, online or inside the stadium, it will be impossible to escape the colourful logos and slogans of sponsors.

By Thabani Khumalo 8 Jun 2010

SOUTH AFRICA

Sport the big loser as Vodacom cuts costs
Sport the big loser as Vodacom cuts costs

Did you catch that game recently between the Vodacom Cheetahs and the Vodacom Bulls at Vodacom Park in the Vodacom Super 14? Perhaps not surprisingly, Vodacom, South Africa's largest cellphone group, has decided that it sponsors perhaps a little bit too much sport.

By Duncan McLeod 21 May 2010

ZIMBABWE

Facebook used to lobby Econet into bankrolling soccer
Facebook used to lobby Econet into bankrolling soccer

Zimbabwean football fans have taken the unusual step of lobbying Econet Wireless Zimbabwe to bankroll the cash-strapped domestic premier soccer league (PSL) which has been without a sponsor for three years.

By Dumisani Ndlela 14 May 2010

SOUTH AFRICA

How should PSL teams be positioned for sports sponsorship?
How should PSL teams be positioned for sports sponsorship?

Sports business, the business of sports or sports the business - it does not matter how you call it. Sport is no longer just about health, leisure, or recreation, but rather a serious business with the potential to yield huge returns to investors.

By Thabani Khumalo 6 Nov 2009

SOUTH AFRICA

Nedbank can bank on reputation for business growth
Nedbank can bank on reputation for business growth

US billionaire Warren Buffet said, “If you lose money for the firm, I will be very understanding. If you lose reputation for the firm, I will be ruthless.” However, events within corporate South Africa have proven that businesses do not manage reputation function as a core corporate strategy discipline, but as peripheral strategy services.

By Thabani Khumalo 6 Oct 2009

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