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SOUTH AFRICA

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

SOUTH AFRICA

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

SOUTH AFRICA

The top tips for live experiences in 2018
The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

SOUTH AFRICA

(c) andrew grossman -
Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

SOUTH AFRICA

Catherine Bothma
Marketing to the youth of 2017

Catherine Bothma, MD of HDI Youth Marketeers, presented attendees at the Sunday Times Generation Next Youth Marketing Conference on Thursday, 11 May, with the key findings from this year's study...

By Jessica Tennant 16 May 2017

SOUTH AFRICA

Three essential tips you don't get from a marketing degree
Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

By Antoinette Pombo 31 Oct 2016

SOUTH AFRICA

123RF
The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

By Antoinette Pombo 12 Oct 2016

SOUTH AFRICA

123RF
Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

By Antoinette Pombo 5 Oct 2016

SOUTH AFRICA

Defining work for a new generation
Defining work for a new generation

The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this...

By Danette Breitenbach 5 Oct 2016

SOUTH AFRICA

Are you struggling to understand Generation Y in the workplace?
Are you struggling to understand Generation Y in the workplace?

Generation Y, also known as millennials, were born between 1982 and 2003. They're between the ages of 13 and 34, so they're either in high school, tertiary institutions or employed in junior to mid positions...

By Antoinette Pombo 31 Aug 2016

AFRICA

Image by 123RF
The rise of Afrilennials and how to communicate with them

Millennials represent the largest segment of the population and are our first truly digital natives. Do you know how to get in touch with them...

By Nandi Zambodla 22 Jul 2016

SOUTH AFRICA

David Blyth
The youth: Instapreneurs and socially important persons

With direct youth spend in South Africa sitting at a hefty R130bn per annum, marketers need to sit up and take notice of the youth market. They are not just 'the future' as we are often told - they are 'the now'...

By David Blyth, Issued by Yellowwood Future Architects 8 Jul 2016

SOUTH AFRICA

Why Generation Y run away and how to make them stay
Why Generation Y run away and how to make them stay

A 2012 study by Millennial Branding predicted that by 2025, 75% of the workforce will consist of millennials. Also known as Generation Y, millennials have been weaned on digital technology...

By Lidia van Wyk 16 Feb 2016

UNITED STATES

Hicks Crawford
Millennials love investing, if you can reach them

Today the financial picture looks considerably better than just a few short years ago. Job growth has improved, the housing market seems to be getting up off its knees, and consumer confidence is climbing...

By Hicks Crawford 4 Feb 2016

SOUTH AFRICA

Image via
Ever wanted a career where you could save the world and make money?

The world as we knew it has changed. Remember the days when all your phone did was send a text, make a phone call and possibly play a very low-tech game, like snake...?

By Kanchana Moodliar 15 Dec 2015

SOUTH AFRICA

David Blyth
A youth lost in translation

Today's young adults have more disposable income than the generations that have come before them. While marketers want to draw in the under-23s, they need to be aware that this is a heterogeneous group with mercurial tastes...

By David Blyth, Issued by Yellowwood Future Architects 6 Nov 2015

SOUTH AFRICA

The seven Rs of marketing to the youth in South Africa
The seven Rs of marketing to the youth in South Africa

Not only are young South Africans becoming more aware of current and important news stories and issues facing their world, but there is also a heightened sense of awareness of those less fortunate than themselves...

By Mike dos Santos 14 Oct 2015

SOUTH AFRICA

Marketing to the youth in South Africa: Changing the rules of engagement
Marketing to the youth in South Africa: Changing the rules of engagement

In terms of segment size and buying power, the "youth market" are of great significance to marketers, with roughly half of South Africa's population being under the age of 24 and the most recent annual spend for consumers aged 8-23 being estimated at around R111bn...

By Mike dos Santos 14 Sep 2015

SOUTH AFRICA

Youth marketers: Use these seven tips to boost marketing results
Youth marketers: Use these seven tips to boost marketing results

Each generation has unique demographics, experiences, history, lifestyles, values and expectations that influence their buying behaviours...

By Antoinette Pombo 5 Sep 2015

SOUTH AFRICA

Kasi-youth: Disillusioned or empowered?
Kasi-youth: Disillusioned or empowered?

Delivering the keynote address at the National Youth Day celebrations in Pretoria, Zuma placed the importance of education at the centre of his speech followed by the importance of job creation.

By Amelia Richards 25 Jun 2015

SOUTH AFRICA

Antoinette Pombo
South Africa is increasingly becoming a parentless society!

According to 2010 research by Union for African Population Studies, 38.7% of South African adolescents have at least one parent absent in their household...

By Antoinette Pombo 23 Jun 2015

SOUTH AFRICA

The real issue behind youth unemployment in SA
The real issue behind youth unemployment in SA

Earlier this year, Business Day put the spotlight on the gravity of South Africa's unemployment problem. It's worse than it seems...

By Antoinette Pombo 9 Jun 2015

SOUTH AFRICA

Close up and personal with the Generation Z
Close up and personal with the Generation Z

In South Africa, our Generation Z falls into another category, that which we call 'born frees' to highlight the fact that they were born after the country attained democracy in 1994...

By Thabang Leshilo 9 Jun 2015

SOUTH AFRICA

Banele Rewo
Talking about youth marketing, is not being about the youth

After all the conferences, seminars and talks have been attended, marketing and brand managers have drawn up graphs and scrutinised the numbers on the next sure fire formula to sell to the youth, there is one glaring deficit: Talking about it is not being about it...

By Banele Rewo 8 Jun 2015

SOUTH AFRICA

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015

SOUTH AFRICA

Antoinette Pombo
Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015

SOUTH AFRICA

Arno Kemp
Millennials and the multi-generational workforce

Millennials (born roughly between 1981 and 2000) are often depicted as entitled, lazy, disrespectful, and even narcissistic, but we need to question whther that's really an accurate portrayal...

By Arno Kemp 12 Mar 2015

SOUTH AFRICA

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015

SOUTH AFRICA

Antoinette Pombo
Why you should be paying attention to the rise of the millennials

Millennials are commonly defined as those born between 1981 and 1996. That currently puts them at between 19 and 34 years of age...

By Antoinette Pombo 8 Feb 2015

SOUTH AFRICA

Marketing to millennials
Marketing to millennials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015

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