As any parent with school-going children knows, the cost of uniforms, books and what-have-you is substantial. Well, it may actually be more than you think – and it seems the private schools are quite brand specific. 9 Jan 2008
Compared to last holiday season, online shoppers are 7.5% less likely to buy offline from the retailer in the future. This was due to a number of factors, including higher petrol prices. Industry related factors included an increase in competitive online shopping activity as shoppers look to stretch their limited resources further and aggressive discounting by online retailers. 9 Jan 2008
A recent survey conducted by Outlaw Consulting, a San Francisco research firm, concluded that Generation Y trendsetters are more drawn to brands that speak to them in a "straightforward and stripped-down way, use plain packaging, and avoid excess," says Holly Brickley, an Outlaw strategic analyst. 4 Jan 2008
Fifth annual holiday shopping and returns survey reveals majority of consumers want to return from home. 3 Jan 2008
Results from the Careers24.com Salary Survey in 2007, the most comprehensive online survey of its kind ever undertaken in South Africa, show an increase in salaries and general work happiness in the agriculture industry. 20 Dec 2007
Keller Fay Group and Bazaarvoice study finds altruism drives online reviewers: A United States survey of over 1,300 reviewers shows strong majority are motivated by a desire to give back to brand and community. 19 Dec 2007
A new study shows that value-conscious holiday shoppers are influenced most by coupons, newspaper inserts and word of mouth - and it seems that 78% can't identify a favourite holiday TV commercial. 18 Dec 2007
A new study by The Nielsen Company says that younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed. 18 Dec 2007
Despite the disconnect existing between plant floor and enterprise systems for some time, it is only in the last few years that manufacturers have really started to try to address and solve the issue. In a new report, Linking plant floor and enterprise systems for greater manufacturing agility, independent market analyst Datamonitor examines the priorities manufacturers are placing on linking various plant floor and enterprise systems. 13 Dec 2007
Brick-and-mortar retailers – once the laggards in online sales – are winning more and more respect from consumers, according to the latest ranking of the Customer Respect Group, an Ipswich, Mass.-based company that evaluates website performance. 12 Dec 2007
A new study conducted by comScore, a US global Internet information provider, with The Kelsey Group, shows that nearly one out of every four Internet users reported using online reviews prior to paying for a service delivered offline by restaurants, hotels, travel, legal, medical, automotive and home services. 11 Dec 2007
Shopping centres and their retail outlets should already be geared up for the Christmas rush. Shopping trends should have been researched to determine recent spend of Purchase Decision Makers (PDMs) and to anticipate the type and quantity of stock needed for consumers this festive season. 11 Dec 2007
Online video has the potential to extend media reach, influence consumer behaviour and build brands. In this article, we look at what makes an effective online ad and how we can apply knowledge gained from TV advertising to derive the most value for money from online video. 10 Dec 2007
The continued emphasis on e-media solutions as a way of offsetting the ongoing decline in print revenue for trade publications and their corresponding websites, has presented online publishers with numerous challenges. 10 Dec 2007
First major study in five years shows three-quarters of users turn to Interactive Programming Guides (IPGs) from the moment they switch on TV; 80% consider them a ‘necessity' for viewing. 7 Dec 2007
The Honda Jazz has for the fourth consecutive year won top honours in the J.D Power and Associates 2007 South Africa Initial Quality Study. 7 Dec 2007
So 1 December 2007 arrived and South African business switched off? It reminds me of the Yellow Pages ad where the guy is staring at his phone willing it to ring, with the haunting melody of "Don't you feel like crying" playing in the background... 7 Dec 2007
Flavour trends are evolving as consumers seek higher levels of experiential pleasure and sensation from products. 7 Dec 2007
USA - Consumers have greater faith in activists and retail grocers than either government or food companies when it comes to providing information about food choices. That's according to a new GfK Roper Public Affairs and Media survey commissioned by Morgan&Myers, a communications firm specialising in food and agriculture. 6 Dec 2007
Consumer confidence has surprisingly rebounded to close to its previous record. This is according to the latest FNB/BER consumer confidence index (CCI) of First National Bank and Stellenbosch University's Bureau for Economic Research released on Tuesday. 6 Dec 2007
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