Research News

Smart retailers understand the relationship between experience, customer delight and the need to create a home away from home where shoppers will spend more time and money. 27 Jul 2007

Growing income levels, changing lifestyles, increasing health awareness, the trend towards convenience foods and an aging population are key factors driving growth in the functional foods and drinks market. Driven by positive trends, the worldwide market is projected to reach US$109 billion by 2010, according to a new report by Global Industry Analysts, Inc. 25 Jul 2007

Results of the MasterIndex™ survey of Consumer Confidence, commissioned by MasterCard Worldwide, for the second half of 2007 have revealed that consumer confidence in South Africa remains strongly positive, despite a decrease in the past year. 20 Jul 2007

Building confidence in SA rose back to near a record peak in the second quarter of this year, reflecting a boom spurred by public spending and pent-up demand for affordable housing, an independent survey showed yesterday. 20 Jul 2007

For the last twelve months, TNS Research Surveys, marketing and social insights company, has been asking South Africans what brands they would recommend to foreign visitors attending the 2010 FIFA World Cup. 18 Jul 2007

In an unusual crossover, a new documentary-style marketing study developed to give marketers fresh insights into South African consumers, is also offering a new understanding of critical social trends in South Africa including crime and HIV/Aids. 16 Jul 2007

Service delivery has become a hot issue for almost all South Africans. There have been sporadic cases of violence over a lack of service delivery in some areas, whilst other areas resist re-demarcation into other provinces because, often, there is a feeling that the province to which they are being shifted has fewer resources so that service delivery will be slowed or will decline. 13 Jul 2007

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