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Marketing & Media News

MultiChoice has added three audio channels to DStv and expanded the History channel from an 18 hour to a 24 hour broadcast service. 8 Aug 2008
DigitalMobile recently worked with Nando's to drive customer innovation through the use of mobile marketing. In a collaborative effort, DigitalMobile created an application that allows Nando's customers to interact and gain up-to-date content on the chicken quick service restaurant via their mobile phones. 8 Aug 2008
Want to impress your staff or clients? There is nothing nicer than being served a hot cup of hot chocolate, with a marshmallow, right at your office table, workplace or outdoor function. 7 Aug 2008
Dutch councils are indirectly profiting from the dumping of hazardous substances in Africa. Electronic equipment that is imported as second-hand goods is often dumped straight away. A change in regulations in the Netherlands has made the trade in superfluous electronic goods possible. 7 Aug 2008
Nokia to open research unit in Africa
Nokia is set to open a unit in Africa to carry out research into its products and services across the continent. 7 Aug 2008
Surviving tough times isn't about impressing customers when they walk into your shop or reception area with cute little chunks of corporate vision nestling in neat little frames all over the wall. 7 Aug 2008
London: Africa's tempting natural resources have attracted huge investment from mining companies and oil explorers, but the risks were evident on Wednesday as the military seized power in Mauritania and miners went on strike nationwide in South Africa. Investment in Africa, however, is unlikely to suffer. 7 Aug 2008
How much damage will Mauritania's coup do to Africa?
African governments are now anxious to attract booming foreign investment on the continent and nervous that coups or crises like that in Zimbabwe, whose economy has collapsed, will frighten off overseas investors. 7 Aug 2008
- East Coast Radio
East Coast Radio along with sister station Jacaranda have achieved a radio first for South Africa by raising in excess of R150 000 online for their winter CSI projects. 7 Aug 2008
A recent development on Facebook has shown that social networking may be more powerful than simply a vehicle for gossip between friends, co-workers and ex-significant others. 7 Aug 2008
Cyber Lotto partners with Zain on mobile lottery
Cyber Lotto Limited has acquired African Lotteries Limited (AFLOT) and has partnered with the mobile service provider, Zain Malawi to operate online and mobile lottery games. 7 Aug 2008
MISA Malawi protest over ban on parlimentary proceedings coverage
The Malawi Chapter of the Media Institute of Southern Africa (MISA) has protested over government's decision to ban live coverage of parliamentary proceedings currently underway in Malawi. 7 Aug 2008
Call for submissions for Encounters Africa Shorts 2009
Encounters, in partnership with the SABC and the Jan Vrijman Fund, is calling for submissions for the Africa Shorts 2009. Following on the success of the first Africa Shorts workshop and productions launched at Encounters this year, the three are running a four-day storytelling and production workshop this year. 7 Aug 2008
Changing solutions in a recession
The last few years have seen the launch and successful rise of creative online businesses offering clients faster and cheaper solutions that they would have traditionally looked to traditional outlets for. Sector after sector is benefiting from the speed, efficiency and cost-effectiveness of online services, and increasingly, crowdsourcing and collaboration enabling innovation in new categories and market sectors. Companies like our own are delivering real results for big-name clients that previously only had offline sources to turn to for solutions. 7 Aug 2008
The impetus behind the professional qualification of the Chartered Marketer (SA) was given added force recently when SAQA formally recognised this top level professional marketing designation. Sam Isaacs, executive officer of SAQA, commented: "Marketing plays a vital role in the economic well-being of our country and SAQA was pleased to have led the process of generating and registering qualifications for marketers.” 7 Aug 2008
South African network operators need to make substantial investments in local exchange infrastructure before a world of truly ubiquitous mobile connectivity becomes a reality. That's according to Mark Taylor, managing director at Nashua Mobile. 7 Aug 2008
Coke's biggest new brand launch in 20 years
Coca-Cola South Africa has launched Coca-Cola Zero in what is the Coca-Cola Company's biggest global product launch in 20 years. The global launch strategy will include TV, Outdoor, Radio, digital, PR and sampling for over half a million consumers. 7 Aug 2008
GetMo, South Africa's first all-in-one online digital entertainment service, was launched today at the Wits University campus in Johannesburg with a free live music spectacular to more than 3000 students. 7 Aug 2008
Quirk eMarketing has introduced a lower cost BrandsEye Online Reputation Management tool for bloggers and smaller businesses to keep watch on what is being said about them in the blogosphere. Social media is immediate, personal and extremely volatile. This means that information, misinformation and rumour spread faster than lice at a school picnic. Reputations can be made and destroyed within a few blog posts, Facebook groups and re-tweets. 7 Aug 2008
In keeping with its new brand campaign that encourages South Africans to “Put their best foot forward”, Absa has teamed up with the industrious airport Shoe Shiners to give visitors' feet - or at least the shoes that they wear - a new lease on life. 7 Aug 2008
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