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Research News East Africa

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    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Brands must balance digital innovation and trust to serve Africa's consumers - study
    Brands must balance digital innovation and trust to serve Africa's consumers - study

    17 Apr 2023

    PAMRO 2015 in Tanzania offers top media research speakers
    PAMRO 2015 in Tanzania offers top media research speakers

    22 Jul 2015

    How social media has evolved in Uganda
    How social media has evolved in Uganda

      3 Jul 2015

    PAMRO conference to tap into African media research
    PAMRO conference to tap into African media research

    3 Jul 2015

    The mobile revolution in Africa
    The mobile revolution in Africa

    17 Apr 2015

    PAMRO meeting on Media Research for One Continent
    PAMRO meeting on Media Research for One Continent

    9 Apr 2015

    The eight criteria that distinguish B2B markets from B2C markets
    The eight criteria that distinguish B2B markets from B2C markets

      28 Mar 2015

    Demographics and their role in consumer behaviour
    Demographics and their role in consumer behaviour

    11 Mar 2015

    New research: How employee emotions' impact on customer experience
    New research: How employee emotions' impact on customer experience

    4 Mar 2015

    Engaging with connected consumers - Part 2
    Engaging with connected consumers - Part 2

      12 Feb 2015

    Affluent Africa drives demand for property
    Affluent Africa drives demand for property

    11 Feb 2015

    Engaging with connected consumers - Part 1
    Engaging with connected consumers - Part 1

      11 Feb 2015

    How to react when making market research mistakes
    How to react when making market research mistakes

      9 Jan 2015

    Five struggles of a market researcher
    Five struggles of a market researcher

      31 Dec 2014

    Africa leads the world into the future of market research
    Africa leads the world into the future of market research

    , Kantar  4 Dec 2014

    Mobile internet in Africa brings fundamental change
    Mobile internet in Africa brings fundamental change

    24 Oct 2014

    Research reveals Kenyan, Nigerian views of South Africa
    Research reveals Kenyan, Nigerian views of South Africa

      23 Sep 2014

    Increased internet access set to boost consumer spend
    Increased internet access set to boost consumer spend

    19 Sep 2014

    Image via
    Starting a business cheapest in East Africa

    2 Jul 2014

    Major research innovation launched - Quick LSMs
    Major research innovation launched - Quick LSMs

    Kantar  11 Jun 2014

    The story of the African consumer
    The story of the African consumer

      3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

      11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Philips to establish research and innovation hub in Kenya
    Philips to establish research and innovation hub in Kenya

    26 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    , Kantar  14 Mar 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

      27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

      17 Dec 2013

    Millward Brown opens in Jeddah, Saudi Arabia
    Millward Brown opens in Jeddah, Saudi Arabia

    Kantar  12 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

    11 Dec 2013

    Growth markets survey 2013 - Kenya country report
    Growth markets survey 2013 - Kenya country report

    5 Dec 2013

    Predictive analytics delivers marketing edge
    Predictive analytics delivers marketing edge

    14 Nov 2013

    Show more

    More news

    PAMRO 2015 in Tanzania offers top media research speakers
    PAMRO 2015 in Tanzania offers top media research speakers

    22 Jul 2015

    How social media has evolved in Uganda
    How social media has evolved in Uganda

     3 Jul 2015

    PAMRO conference to tap into African media research
    PAMRO conference to tap into African media research

    3 Jul 2015

    The mobile revolution in Africa
    The mobile revolution in Africa

    17 Apr 2015

    PAMRO meeting on Media Research for One Continent
    PAMRO meeting on Media Research for One Continent

    9 Apr 2015

    The eight criteria that distinguish B2B markets from B2C markets
    The eight criteria that distinguish B2B markets from B2C markets

     28 Mar 2015

    Demographics and their role in consumer behaviour
    Demographics and their role in consumer behaviour

    11 Mar 2015

    New research: How employee emotions' impact on customer experience
    New research: How employee emotions' impact on customer experience

    4 Mar 2015

    Engaging with connected consumers - Part 2
    Engaging with connected consumers - Part 2

     12 Feb 2015

    Affluent Africa drives demand for property
    Affluent Africa drives demand for property

    11 Feb 2015

    Engaging with connected consumers - Part 1
    Engaging with connected consumers - Part 1

     11 Feb 2015

    How to react when making market research mistakes
    How to react when making market research mistakes

     9 Jan 2015

    Five struggles of a market researcher
    Five struggles of a market researcher

     31 Dec 2014

    Africa leads the world into the future of market research
    Africa leads the world into the future of market research

    ,  4 Dec 2014

    Mobile internet in Africa brings fundamental change
    Mobile internet in Africa brings fundamental change

    24 Oct 2014

    Research reveals Kenyan, Nigerian views of South Africa
    Research reveals Kenyan, Nigerian views of South Africa

     23 Sep 2014

    Increased internet access set to boost consumer spend
    Increased internet access set to boost consumer spend

    19 Sep 2014

    Image via
    Starting a business cheapest in East Africa

    2 Jul 2014

    Major research innovation launched - Quick LSMs
    Major research innovation launched - Quick LSMs

     11 Jun 2014

    The story of the African consumer
    The story of the African consumer

     3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

     11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Philips to establish research and innovation hub in Kenya
    Philips to establish research and innovation hub in Kenya

    26 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    ,  14 Mar 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

     17 Dec 2013

    Millward Brown opens in Jeddah, Saudi Arabia
    Millward Brown opens in Jeddah, Saudi Arabia

     12 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

    11 Dec 2013

    Growth markets survey 2013 - Kenya country report
    Growth markets survey 2013 - Kenya country report

    5 Dec 2013

    Predictive analytics delivers marketing edge
    Predictive analytics delivers marketing edge

    14 Nov 2013

    First Africa IBM research lab opened in Nairobi
    First Africa IBM research lab opened in Nairobi

    7 Nov 2013

    Survey shows Kenya, SA top cashless payment users
    Survey shows Kenya, SA top cashless payment users

    26 Sep 2013

    Oresti Patricios
    #PAMRO15: The role of media audience research in emerging markets

     26 Sep 2013

    Chris Human
    African brandcrafting: an opportunity for growth

     13 Sep 2013

    Danette Breitenbach
    Africa shows its social side

     12 Sep 2013

    Millward Brown - The mobile revolution
    Millward Brown - The mobile revolution

     5 Sep 2013

    CNN MultiChoice African Journalist 2013 finalists announced
    CNN MultiChoice African Journalist 2013 finalists announced

    15 Jul 2013

    Integrated reporting pilot study underway
    Integrated reporting pilot study underway

     19 Jun 2013

    Paul Anderson
    Analysing the CRM needs of a midsize business

     2 Apr 2013

    [2013 trends] Africa poised for a great future
    [2013 trends] Africa poised for a great future

     30 Jan 2013

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