Top stories
Marketing & Media#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances
Karabo Ledwaba 14 Jul 2026
Marketing & Media100 industry leaders to take the stage at SA’s largest CMO event
CMO Summit 5 Aug 2026
Fitch acquires majority stake in StartJG Hong Kong
WPP has announced that its wholly owned operating company, Fitch has taken a majority stake in StartJG Hong Kong, a brand and customer experience design consultancy. Formerly part of the Start Group, an independent network, StartJG Hong Kong will change its name to Fitch Design.
StartJG Hong Kong was founded in 2009 and employs around 40 people. It specialises in branding, environment and interaction design with strong digital and retail branding capabilities. Clients include Swire Properties, Nord Anglia Education (NAE) HK and Genting HK. Its gross revenues for the year ending 31 March 2016 were HKD 31.1 million with gross assets of HKD 10.3 million as at the same date.
This acquisition will enhance Fitch’s existing offering, strengthening its presence within the China market and continues WPP’s strategy of investing in important markets and sectors. Fitch is a leading global retail and brand consultancy, Collectively, WPP companies in Greater China generate revenues of US $1.6bn and employ 14,000 people.
