Renault to launch first iAd in Europe

Renault Twizy, an all-new 100% electric tandem vehicle with four wheels and a steering wheel, is the focus of the first iAd campaign to be launched in Europe. A revolutionary concept targeting young "early adopter" urbanites, Twizy will be launched one year from now.

Launching Twizy's mobile marketing with iAd is designed to allow iPhone and iPod touch users to explore - and explode - the urban myths about electric vehicles. The iAd has many features including calculating how much a Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Twizy designs, even pre-reserving a vehicle of your own.

By being what is reputedly the first iAd campaign launch in Europe, Renault is furthering its mobile strategy to develop marketing, communication and service solutions with leading names in their industries.