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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
Media consumers often spew vitriol online, but they're not afraid to take things further and make their hatred/unease/intolerance known. Not by a long shot. That's why online media from around the world is currently leading with the breaking story of France being placed on the 'highest of high alerts', following a shooting at the offices of Charlie Hebdo.
Who do you think would see these satirical #charliehebdo covers & decide to pop round with guns & rocket launchers pic.twitter.com/2933sIQeOM
- Dave Wibberley (@davewibberley) January 7, 2015Charlie Hebdo has been in the spotlight in previous years for its satirical treatment of the Muslim community, with the NYTimes reporting: "Its offices were firebombed in 2011 after publishing a cartoon of the prophet on its cover promising "100 lashes if you don't die laughing!"
This is set to dominate headlines for a while as it's such a shocking case - watch this space...
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