The mobisite is aimed at fans of Tusker Lager and Tusker Project Fame who are 18 years and older and was developed to plug Tusker fans into the various activities the brand is rolling out.
Says Athman Matano, group digital brand manager, EABL: "Tusker.mobi as a platform will have several features relating to entertainment. These features are being released in phases, the first of which is 'Be The Judge' which will allow users to determine the fate of Tusker Project Fame 6 contestants. Fans will have the power to decide who gets the final place in the Top 25 from a list provided by judges."
Released concurrently is 'News and Downloads'. Here registered users will have access to downloads, first hand Tusker Project Fame 6 news as well as the opportunity to comment and add opinion.
Later on when contestants enter the Academy, a feature called 'Be the Producer' will come alive . This section creates an opportunity for registered users to produce their own group from a set number of eliminated contestants. The group combination with the most votes will get to perform at the final show.
Finally there will be the 'Top Star Maker' which will be used to reward interaction and engagement on the tusker.mobi platform. One interaction on the mobisite is equivalent to one point. Interactions are: downloads, shares, comments, article views and votes. The more the user interacts, the more points they will receive. At the end of Tusker Project Fame 6, Top Star Makers will win a trip to watch the final of Tusker Project Fame 6 in Nairobi.
For online voting, users will need to register on the platform to cast their online votes, these votes will be combined with existing text message voting to determine the winners.
