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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 3 days

The ECBP and the Institute for Brand Equity (based in Germany), together with representatives from government, business, education, and media, have compiled an online survey to evaluate the African public's understanding of Ethiopia's image. The goal is to convey a consistent and accurate picture in order to invite visitors and investors to Ethiopia. Even if you do not have first-hand experience with the country, chances are, you do have a certain perception. To participate in the anonymous research survey, please click here: http://www.if-be.de/ethiopia/
**Please note: the survey is closed for submission from 21 April 2007**