AY&R East Africa rebrands to Young & Rubicam Brands

“The name change consolidates our position as the African and Indian Ocean headquarters for our global network, controlling our operations in 33 markets,” said Chris Harrison, Young & Rubicam Brands' Africa chairman.

The company has several branded agency offerings in East Africa - Y&R Advertising, Wunderman Direct and Digital Marketing, Silver Bullet PR and Events, Mediaedge:cia for Media Investments and The Brand Business for Strategic Consultancy.

Young & Rubicam Brands has worked with various brands in Kenya that include; Energiser, Limara, Nivea, Solea, Colgate Toothpaste, Axion Paste, Palmolive, PesaPoint, Yes!, Tamarind, Carnivore, Commercial Bank of Africa, Del Monte and Housing Finance.

“The journey continues, with new offerings and capabilities being planned. Each one will be designed to offer our client partners more choices in terms of ideas, and the channels in which to execute them. These will be offered by bright young people who train and work together across disciplines,” said Harrison.