Mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service will not only be able to optimise their social communications via owned media, but also quantify the impact of the earned media using meaningful social media metrics, such as reach/frequency, demographics, online behaviour and benchmarking of competitive brands in the social landscape.
As part of the partnership, the companies have agreed to integrate comScore data into the Buddy Media product suite and workflow to foster seamless social marketing optimisation and performance measurement.
"Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness. They have largely been designing their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximising returns," said Linda Abraham, CMO and EVP at comScore. "comScore is excited to join forces with Buddy Media to help brands gain the insights needed to design and improve their programs to deliver the greatest social marketing ROI."
"Providing the best social insights and analytics for our more than 600 brand and agency customers has always been a core focus for Buddy Media," said Michael Lazerow, CEO of Buddy Media. "We have innovated in social analytics organically, via acquisition and via partnership. Our partnership with comScore, the industry leader, enables us to provide an offering unlike anything else on the market. Buddy Media clients will continue to receive our analytics in the social marketing suite for free, but now have the option to purchase a premium product that integrates comScore's best of breed web-wide measurement service."
Linda Abraham of comScore and Michael Lazerow of Buddy Media will co-present a webinar on Thursday, 12 January 2012 at 11am ET (4pm GMT / 6pm South Africa), with insights on how brands can optimise their social marketing programs and evaluate their effectiveness using metrics that matter. To register for the webinar, go to www.comscore.com/comScore_BuddyMedia_Webinar_Registration.
comScore and Buddy Media customers interested in the new service, which is available on a worldwide basis, should contact their respective account managers.
Buddy Media is the social enterprise software of choice for eight of the world's top 10 global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite is designed to help brands build powerful connections globally. For more information, visit http://www.buddymedia.com.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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