Facebook becomes Google advertising ally

Google had previously been shut out of the social network's advertising network, with no reasons given for the exclusion or the change of heart.
Word that the Internet company's online advertising reach would extend to Facebook came as Google shares breached US$1,000 for the first time.
Google stock was priced at $1,011.41 at the close of the Nasdaq on Friday (18 October) and continued to climb in after-market trades.
Facebook shares also hit a new all-time high on Friday and closed at US$54.22 a share.
"Partnership has been key to Google's success as a rising tide lifts its performance," DoubleClick senior product manager Payam Shodjai said in a blog post.
"So we're excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange."
DoubleClick Bid Manager is a way for marketers to buy online ad space at websites across the Internet.
Prior to Friday's (18 October) announcement, Facebook did not permit the Google-owned service to sell ad space at the world's leading social network.
"Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," Shodjai said.
Source: AFP via I-Net Bridge
Source: I-Net Bridge

For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.zaRelated
Space tourism’s growth blurs the line between scientific and symbolic achievement 20 May 2025 Sansa Moon mission tracking a stark reminder of global cooperation 27 Feb 2025 Space advertising faces strong opposition as scientists sound alarm 30 Jan 2025 South Africa looks to space for economic growth 24 Nov 2024 Boost for startups involved in space, Earth observation 11 Nov 2024