CMI becomes media investment management hub for GroupH of WPP

CMI’s unaudited revenues were US $38m as of December 31, 2015. Its clients include 10 of the top 20 pharmaceutical advertisers in the US and overall it represents 340 brands among 51 clients. It employs more than 210 people and is based in King of Prussia, PA, with offices in New York, Philadelphia and Pennsauken, NJ. It was founded in 1989.

Founded in 1989, it is a leading provider of media investment management and non-sales force promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries.

This acquisition continues WPP's strategy of investing in important disciplines, such as pharmaceutical and healthcare, and markets, such as the US. GroupH is part of WPP’s Branding & Identity, Healthcare and Specialist Communications group (which includes direct and digital). Collectively, including associates, companies in the branding & identity, healthcare and specialist communications group (which includes direct and digital) generate revenues of around US $6bn and employ over 80,000 people. In the US, WPP companies (including associates) collectively generate revenues of almost US $7bn and employ 25,000 people.