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    Branson launches Virgin Gaming

    LONDON, UK: Virgin Group has entered the gaming arena with the launch of Virgin Gaming.

    The online gaming platform will allow competitive gamers from around the world to compete against each other in head-to-head matches and tournaments for cash, points and prizes.

    When announcing the launch of the new venture at the Electronic Entertainment Expo, Sir Richard Branson revealed that the site would be hosting a series of big prize tournaments with cash payouts totalling $1m (about R7.5 million) over the next 12 months.

    "We've had great success with Virgin Games and Virgin Interactive Entertainment and recognized the enormous potential of an online community of 40 million daily users. I welcome gamers from novice to expert to join the online Virgin Gaming community," said Branson.

    Source: Cream: Inspiring Innovation

    Cream is a curated, global case study gallery of excellence, providing the marketing community with the latest trends and inspiration to help grow their business.

    Go to: http://www.creamglobal.com
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