Greenpeace attacks BP with rebrand competition

Greenpeace is hoping to use a new logo that reflects the company's operations abroad in a confrontational international campaign. Professional designers and industry experts are also being invited to submit entries across three categories.

The competition was launched by hanging a giant flag showing an oil soaked BP logo across the company's London HQ. This coincided with an advert in UK newspaper The Guardian and a projection on fuel storage tanks at a refinery that supplies BP featuring the words "Your logo here".

BP has come under heavy criticism, particularly from the US government, for its handling of an oil rig explosion in the Gulf of Mexico that has caused an estimated 5000 barrels of oil per day to spill into the ocean. The initiative is designed to coincide with the return of BP chief executive Toby Haywood to the company's headquarters for the first time since the crisis surfaced.

"This is a competition with a difference, because we're planning to use the winning entry all over Britain in a high-profile Greenpeace campaign that the company will find impossible to spin," said Greenpeace UK's executive director John Sauven.

Green Peace has also voiced its anger at BP plans to extract oil from deep sea wells and tar sands in Canada rather than investing in clean technologies.

Via www.mandmglobal.com