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LIA selects Design & Package Design jury president

London International Awards (LIA), a global festival honouring creativity and new ideas in advertising, production, digital, design, music & sound, technology and branded entertainment, has announced its Design & Package Design jury president for 2016, Pum Lefebure, co-founder & CCO of Design Army in Washington, DC.
Pum Lefebure
After serving as a member of the same jury last year, Lefebure comments, “I’m honoured to be invited to be the jury president and I’m thrilled to work with a team of distinguished judges from all over the world. It has never been a more exciting time to be a designer, as our discipline is evolving at lightning speed and influencing virtually every segment of business. So let’s recognise and celebrate all the work that is transforming our art and changing the world.”

Her work has earned an abundance of awards from D&AD, One Show and Art Directors Club, among other notable organizations. She has been chair of the One Show Design Jury, design jury president and keynote speaker at ADFEST, and a judge at Cannes Lions, D&AD and LIA.

Lefebure was a featured speaker for the 2015 Creative LIAisons programme, which ran concurrently with the LIA judging. She was named by Graphic Design USA as one of the top 50 People to Watch and was deemed a Rising Star by the Washington Business Journal’s in Women Who Mean Business.

Design and package design jury

    • Alexander Schill - Global chief creative officer, SERVICEPLAN, Munich
    • Gisela Schulzinger - Co-owner/chief branding officer/head of innovation, Pande, São Paulo
    • Isabelle Dahlborg Lidström - Co-founder/chief creative director, NINE, Stockholm
    • Lauren van Aswegen - Senior art director, Ogilvy & Mather, New York
    • Michael Brindley - Creative director, Fitch Inc., Columbus
    • Naoki Ito - CEO/Creative director/founder, PARTY, Tokyo
    • Napath Omathikul - VP design director, Leo Burnett, Chicago
The LIA 2016 Entry System is now accepting entries. Judging will take place in Las Vegas from 6-14 October. The shortlists will be announced as each judging session concludes, with winners being announced 8 November. For more information, go to
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