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9.7 Million Levant users active on Internet

14 Mar 2012

DUBAI, UAE: The emerging Levant makes up a significant 10.1% of MENA Internet population according to research by Effective Measure, a leading provider of digital media planning solutions in emerging markets.

Effective Measure today reported the latest data on its growing Internet population footprint in Levant, with 9.7 million users across Iraq, Jordan, Lebanon and Syria featured in its industry-standard market intelligence tool, OpenView, in the month ending February. This data revealed a steady week on week growth of 2.9%, highlighting the promising development of Internet consumption in this emerging economy.

Effective Measure vice president of Digital Insights, Brendon Ogilvy, said, "Levant is a force to be reckoned with, especially when looking at Jordan and Lebanon's encouraging Internet consumption in February. We consider Levant's digital growth as a good indicator of its overall progress and look forward to bringing value and structure to those invested in it."

Levant Internet Footprint Month ending February 2012 (Source: Effective Measure)
Country	Unique Browser (UB) Count	Page Views (PV) - All Devices	Page View (PV) - Mobile
Iraq	1.7M	40.5M	1.2M
Jordan	4.1M	131.3M	4.5M
Lebanon	2.6M	70.3M	7.2M
Syria	1.2M	23.2M	1.2M

Levant audience profile

Effective Measure collects up-to-date audience profiles from over 40 000 active panellists in Levant. Detailed data is sectioned into Demographic, Segmentation (Psychographic) and Location, with audience data on forty site sub-categories and 140 individual tagged sites indexed against the Levant average.

In February, a .62% increase in unique browser count contributed to the 265.4 million web pages viewed in Levant on mobile and PC.
Over 14.2 million pages were viewed on mobile, up 0.4% from the previous month.
The 25-30 year old age group led with 24.1% audience market share, with a majority of the entire population identified as early adopters.

For more information on Effective Measure media planning tools for publishers, agencies and advertisers, make an appointment with a Levant representative by contacting moc.erusaemevitceffe@ofni or calling +971 4 4341302.

About Effective Measure

Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.