Terry Savage, chairman, Lions Festivals, commented, "Emirates NBD is the first bank to be awarded this accolade and it is a defining moment for banking groups and their positioning within the creative landscape."
Emirates NBD have amassed a Dubai Lynx trophy haul of 15 in only the last three years, with 2015 seeing a significant take home of seven Bronze, three Silver and one Grand Prix, 'Hey Future Me...', the campaign created by FP7/DXB Dubai for Children's Savings Plans.
Vikram Krishna, head - group marketing & customer experience, Emirates NBD said, "We are delighted to be the first bank to be named Advertiser of the Year. Over the years, the firm has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, the advertising campaigns are about challenging the status quo and breaking new ground."
Savage added, "Every year as organisers we choose the brand that has stood out as being creatively brave and willing to take risks. Dubai Lynx believe that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016."
Emirates NBD will be awarded onstage at the Awards Ceremony, the climax of Dubai Lynx and the largest event of its kind in Dubai.
