Forevermark launches in South Africa

Diamond distributor and jewellery manufacturer Caratco, through its retail outlet, Jewel Africa, became the first exclusive authorised Forevermark jeweller in South Africa and the company will target other South African provinces. Forevermark has 350 current retailers worldwide and it aims to double this to 700 in early 2012.

This year, Forevermark entered the US, Chinese, Japanese and Indian markets. "There is a rising middle class globally that we want to target," says Lussier. "Our focus in 2012 will be on South Africa and then we will aim to target select markets in Africa," he adds. The company aims to relocate its Diamond Trading Company operation in Botswana in 2014.

For more

• Forevermark: www.forevermark.com

• Mining Weekly: Forevermark launches in Joburg and Cape Town