To celebrate its centenary British Airways is launching BA 2119: Flight of the Future, an exhibition looking ahead to the next 100 years of flying and imagining what that may look like.
The exhibition will be open throughout August, British Airways’ birthday month, and is based on in-depth global research commissioned by the airline to identify what aviation could look like in 20 years, 40 years, 60 years and beyond.
BA 2119: Flight of the Future, in collaboration with the Royal College of Art, seeks to push the boundaries of imagination and explore how future generations will circumvent the globe in a world of advanced jet propulsion, hyper-personalisation, automation, AI, modular transport, sustainability, health and entertainment.
Set to take place at Saatchi Gallery in London, 40 postgraduate students from the Royal College of Art have been working on the project to imagine the future of flight in both digital and physical form.
Exploring trends and drivers from the research commissioned by British Airways through respected insights organisation, Foresight Factory, the students are looking at the future through three lenses; aircraft, experience and people. The exhibition acknowledges that the desire and ability to travel is set to grow and focuses on sustainability and technology to drive change.
Alex Cruz, CEO and chairman of British Airways, says “To mark our centenary, we’ve been reflecting on our past and thanking our customers for making us the airline we are today. It’s down to our customers’ sense of adventure and desire to travel that we’ve grown from that first flight to Paris in August 1919 to the airline we are today.
“And we want to take them with us as we look forward to the next 100 years. Our BA 2119: Flight of the Future exhibition explores what the customer experience of the future will look like, pushing the boundaries of imagination and exploring how we, and future generations, will travel the globe.”
The exhibition will be on display at Saatchi Gallery in London from 1-26 August 2019.
For more, go to www.ba.com/ba2119