Stuttafords to distribute True Religion Brand jeans

Stuttafords, at its Sandton, Eastgate and Gateway stores, will now carry True Religion Brand Jeans, which had been available in 30 specialty boutiques in South Africa for just over seven years, with a strong following from South African celebrities.

"We believe that this relationship with Stuttafords is compatible with our goal, as it embraces, promotes and delivers super-brands, such as ours, as reachable, quality products," says Shawn Janet, CEO at Creation First Communications, official distributors of the brand in South Africa.

True Religion Apparel Inc has performed well since its inception in 2002, with a presence in over 50 countries, with over 112 branded retail stores worldwide. Total net sales increased 15.4% to $419.8 million at the end of 2011. Net sales for the company's US consumer direct segment increased 32.9% to $251.3 million and same store sales for the year ended 2011 increased 10.9%. Net sales for the company's International segment increased 22.5% to $79.0 million in the year ended December 31 2011.

The Stuttafords deal will commence in conjunction with the brand's new global marketing strategy to make the brand widely relevant and collectively engaging in all markets across the globe. Its Spring/Summer 2012 campaign offers an explorative nature into archetypes.