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Reebok plans new lines for South Africa in 2011
Following global brand strategy, Reebok (South Africa) has invested heavily in TV campaigns to support the multi-year collaboration deal between Giorgio Armani and Reebok. Following the extension of the Reebok licensing and distribution agreement in South Africa, the plan for 2011 is to further extend the product categories by introducing EasyTone and ZigTech apparel in February.
"South Africa is one of the strongest territories for the brand and we are committed to support Bruce Joubert and his team in their efforts to grow the business in South Africa further," says Paul Gils, VP brand director Reebok EMEA.
