World PR Day

Visibility without credibility is just exposure without influence

Karl Haechler

Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba

Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks

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Reebok plans new lines for South Africa in 2011

Following global brand strategy, Reebok (South Africa) has invested heavily in TV campaigns to support the multi-year collaboration deal between Giorgio Armani and Reebok. Following the extension of the Reebok licensing and distribution agreement in South Africa, the plan for 2011 is to further extend the product categories by introducing EasyTone and ZigTech apparel in February.

8 Dec 2010

Reebok plans new lines for South Africa in 2011

"South Africa is one of the strongest territories for the brand and we are committed to support Bruce Joubert and his team in their efforts to grow the business in South Africa further," says Paul Gils, VP brand director Reebok EMEA.

Top stories

(Left) Bridget von Holdt, founder of Inzalo Consulting and (right) Maria Gergova-Bengtsson, founder and CEO of United Partners Network, have joined forces (Image by @Lesley Svenson, Bizcommunity)

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#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

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