StarTimes secures rights to Senegalese Ligue 1

StarTimes has bagged another exclusive deal for an African domestic league, this time in Senegal for the country's top tier, Ligue 1.

The pay-television operator StarTimes has been trying to secure rights to a domestic league in a Francophone country for over two years, having previously attempted and failed to secure rights to the Cameroonian Elite One and the Cote d’Ivoire Ligue 1.

This long-term deal to the Senegalese Ligue 1 will run for 10 seasons, from 2018-19 to 2027-28. Furthermore, StarTimes has already acquired 10-season deals for domestic leagues in Ghana and Uganda.

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This new deal will allow StarTimes to expand its reach in Francophone Africa to compete against pay television operator Canal Plus which dominates the market.

Source: http://nextvafrica.com/ .