The app, which was funded by Africa Internet Holding, a joint venture between Rocket Internet and Millicom, is available for iOS, Android and the new BlackBerry devices.
As users order their cab, they receive confirmation of the name, photo and car model/plate of the specific driver, and are able to follow the vehicle's location in real-time as it approaches them.
Says Dennis Wang, head of International Expansion of Easy Taxi: "In 2011, Easy Taxi started in Brazil to connect taxi drivers and passengers in the best possible way. By now, the app has over 1.5-million downloads and more than 45,000 taxi drivers in the network. We want to bring this success to other attractive markets and we see high potential in many Asian and African countries,"
