Top stories
Marketing & Media#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances
Karabo Ledwaba 11 hours
Subscribe & Follow
Advertise your job vacancies
Etisalat Nigeria plans free calls to win market
Barring intervention from the country's telecom regulator, Etisalat Nigeria will offer subscribers free network-to-network calling for no less than six months to win over mobile subscribers.
The operator joined the competition last week with the launch of GSM (Global Service for Mobile Communications) services in seven Nigerian cities.
“We have a robust network that would allow us to accommodate a huge number of subscribers and do what we need to do to change this market,” said one Etisalat Nigeria senior official.
