Top stories






RetailCEM Africa Summit 2025: Leading the future of customer experience with AI innovation
CEM Africa 18 Jun 2025
More news






Marketing & Media
#Cannes2025: The Glass Lion for Change shortlist revealed
Danette Breitenbach 5 Jun 2025









Adam Howard composed a contemporary African track containing rhythmic and melodic aspects of Nigerian music. The track features Nigerian guitarist Kunle Ayo who also did the voice-over at the end of the commercial.
African Motion Pictures shot the ad with CD Justyn Davies and DOP Clive Lawrie. Neil Gow from Glasshouse edited the footage, and all animation and post production was supplied by Ministry Of Illusion.