Founding partner of Web Liquid, David Shiell, formally announced the partnership at a press briefing put together by both organisations.
At the press briefing, Shiell explained that people's ability to communicate, do business, and socialize is now being driven by the power of technology which serves as a funnel that exist through which brands and individuals can intimate clients and the public about what they are doing.
He stated that this is different from traditional advertising which is linear and does not give room for a 2-way communication process.
He stressed that the company has "the ability in digital marketing to segment the market that has never existed in human history. We can re-segment, re-target, we can post topics that are important to you, which is different from someone putting a poster or handbill which does not have the inherent ability to elicit and monitor feedback. Digital and e-commerce evolved due to the need for communication, distribution, commercial technology, and client's need to help in addressing the issue of online marketing not just putting up an advert online but engaging the target market in the process."
Digital marketing, Shiell added, is on the rise and clients need the expertise of a digital marketing expert, because it is a complex market that needs a 100% dedication regardless of the marketing niche clients may have chosen.
Executive chairman and founder of Phillips Consulting, Foluso Phillips, further explained that the euphoria that comes when people are introduced to new innovation but they don't really know how to utilize that innovation can be met with frustration.
"What they do is just throw into the pool anything without real thinking, no real strategy and no real understanding in terms on how some of these tools can deliver real value to them, and that is why such a strong partnership with Web Liquid and Phillips Consulting is imperative. One of the things we do not yet appreciate as a nation and as a people in terms of our culture is this very powerful means of communication."
