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Access Bank appeals to youth through AccelerateTV platform
In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content ranging from information and entertainment articles to videos, fashion trends and real-time reportage of the latest world trends.
Says Amaechi Okobi, Head: Strategic Brand Management: "AccelerateTV is the ultra-cool blog for professionals and youths interested in world trends. In fulfilment of the bank's promise to cater for the needs of its heterogeneous customer base, we identified a gap and sought to fill it with the creation of this unique platform."
For more, go to www.acceleratetv.com
