JWT Johannesburg produces TVC for Ovaltine in Nigeria
JWT Johannesburg, with the support of JWT Lagos have produced a TVC for Ovaltine in Nigeria using the well-known tune "Walking on Sunshine" from Canadian band Katrina and the Waves which was released in 1985.
"To add authenticity to this ad we asked the kids to sing the song themselves as opposed to just overdubbing the band into this ad," says Diane Fraser, business unit director at JWT Johannesburg. "It adds credibility to the product and emphasises the popularity of this brand in Nigeria, which to the target market feels 'like walking on sunshine'."
JWT Johannesburg was awarded the Ovaltine account, part of the Twinings stable of brands, for the Nigerian market in September last year. All strategy and material for the Nigerian market is generated out of the Johannesburg office with JWT Lagos supporting on local insights, market specific material and the activation implementation.
