Africa-focused RTB platform launches in Nigeria

"Our main goal from the start was to offer the best quality services to Nigerian clients. We were very focused on making performance and engagement campaigns work on our social network digital media. Launching RTB platform is our next step in becoming a one stop shop for all mobile marketing needs in Nigeria and other African countries", says Vytas Paukstys, CEO of Eskimi.

The new real time bidding platform will reportedly offer simplicity for clients and will not overwhelm them with programmatic buying details. All campaigns can be launched by Eskimi account managers and clients will use the same dashboard. Agencies will have special deals and improved dashboards so that everything can be also shared with the clients.