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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 20 Mar 2026
Red Bull to publish magazine in US
VIENNA: Austrian energy drink producer Red Bull will start publishing its monthly magazine Red Bulletin in the United States, according to Austrian media reports.
The magazine, which covers sports, lifestyle and entertainment, is to go on sale in a selection of US bookstores and shops, and will also be attached as a supplement to major newspapers like the Chicago Tribune, Los Angeles Times and New York Daily News, the daily Der Standard reported on its website on Monday.
Apart from its energy drink business, Red Bull also owns two football teams, in Austria and in the United States, and a Formula One stable of the same name.
Source: AFP
