Game store opens in Lilongwe

The shop has started its operations in a newly constructed shopping mall designed by architects from Cape Town, South Africa, which is set to accommodate more big retailers. CEO for Broll Malawi, the leasing company for the project, Anton Bieber, said the mall is ready to open and that Game will be joined by forty other shops to open in various stages.

Luring shoppers from neighbouring countries

He said Game Stores - Game, a subsidiary of the JSE-listed, Massmart Holdings - is on a drive to increasing penetration in Malawi to lure shoppers from neighbouring countries like Zambia and Mozambique.

He said other shops expected to open at the mall are Spar, Sheet Street, Mr Price and Woolworths. The 20 other shops will include pharmacies, boutiques, opticians and café.

Mark Tenor, Game manager for Africa says buyers in the central region should expect high quality products from the store. He said apart from what the company has invested in setting up the store, there is more to come. "We re also expected to inject approximately US$55 million in the next 10 years in Malawi," he said.