In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
LONDON, UK / BRASILIA, BRAZIL: British publisher Pearson, owner of the Financial Times newspaper, said on Tuesday that it has agreed to buy Grupo Multi, a leading adult English language training firm in Brazil.
LONDON, UK: British publisher Pearson, owner of the Financial Times newspaper, has announced that it will close its adult training unit, in the first announcement made under new group chief executive John Fallon.
ASCOT, UK: Be part of IMM 2012, the two-day intensive training course covering everything you need to know about international media management. Only 10 days left to book - secure your place today for IMM 2012, 15-17 March, Berystede Hotel, Berkshire.
NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The MMA (Marketing Association) has re-launched its local council in Italy, and the appointment of one of the new interim co-chairs, senior manager at Telecom Italia, Mariella Pacitto. The re-launch is in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success.
CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.