GLOBAL

1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

GLOBAL

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...

By Frederic Dimanche 6 Jul 2020

GLOBAL

Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

GLOBAL

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

THE NETHERLANDS

Live reply

AMSTERDAM, THE NETHERLANDS: Airlines and Twitter have a chequered history. Some airline brands have embraced the immediacy that the micro-blogging platform has to offer, while others have come in for very public floggings from disgruntled passengers.

18 Oct 2011

THE NETHERLANDS

Cost still key in supply chain strategies

AMSTELVEEN, NETHERLANDS: New perspectives on risk are changing supply chain strategies yet cost remains key, finds new KPMG International Survey, and what has become evident is that putting excessive emphasis on cost is not always good for the relationships you have with your suppliers.

22 Sep 2010


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