The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
The global number of successful retail chatbot interactions will reach 22 billion by 2023, up from an estimated 2.6 billion in 2019, as AI offers compelling new engagement solutions...
9 May 2019
BRASILIA, BRAZIL / BOGOTA, COLOMBIA: comScore, Inc recently released its latest report on connected device usage in Latin America from comScore Device Essentials.
10 Jan 2012
BUENOS AIRES, ARGENTINA: comScore, Inc has released a study on the online sports category in Argentina based on data from its comScore Media Metrix service.
25 Jul 2011
BUENOS AIRES, ARGENTINA: comScore, Inc has released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix.
10 Jun 2011
MONTEVIDEO, ARGENTINA: Danone countered a vicious viral attack on its Actimel yogurt brand in Argentina by fighting rumours with - other rumours. As marketers struggle to find new ways to protect their brands from social media onslaughts, Danone is re-writing the playbook with its Creator of Rumours (Creador de Rumores) digital effort.
11 Nov 2010
RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
29 Jul 2010