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Visiting World Design Capital 2014 - CNN's 'Marketplace Africa'
Visiting World Design Capital 2014 - CNN's 'Marketplace Africa'

On CNN's 'Marketplace Africa', showing tonight 17 October 2014 on DStv Channel 401 at 8.45pm, the show will feature Cape Town, World Design Capital 2014.

17 Oct 2014 11:39

Albany campaign weighs in the PMB bread market - Yourself Management
Albany campaign weighs in the PMB bread market

What prompted the activation?

Issued by Yourself Management 17 Oct 2014 10:30

Bloggers ready for October MRPSport BlogOlympics in Durban
Bloggers ready for October MRPSport BlogOlympics in Durban

The second edition of the MRPSport BlogOlympics takes place at Durban's Moses Mabhida Stadium on 23 October 2014, where 24 of South Africa's influential sports and lifestyle bloggers and online personalities will compete in nine events for individual and team prizes, using the MRPSport ProMaster range of recreational games and gadgets currently available in its stores.

17 Oct 2014 09:47

Danette Breitenbach
Grab the opportunities created by a shifting world

There is great potential in South Africa. The country is a huge market and you cannot count yourself as a global player if you are not in Africa, and you cannot play in Africa if you are not in South Africa.

By Danette Breitenbach 16 Oct 2014 11:28

Kellogg's wakes up to 34's approach to shopper marketing - 34
Kellogg's wakes up to 34's approach to shopper marketing

In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg's to drive the trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks! Kellogg had requested a strong shopper marketing campaign to position Kellogg's All-Bran and Corn Flakes porridge variants as the breakfast choice over winter, and to ensure that these porridges became part of South Africa's breakfast repertoire.

Issued by 34 16 Oct 2014 09:49

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00