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Catherine Milward-Bridges
How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event.

By Catherine Milward-Bridges 28 Aug 2014 09:58

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.

27 Aug 2014 10:58