Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 1 day ago

Zenzele formalises the brand activation sector with new SETA-accredited course
Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group (Zinto), recently launched Zenzele Educational Doorway (Zenzele), a brand ambassador training and incubation centre for future brand ambassadors and client service professionals.

Issued by Zinto Activation Group 1 day ago

Zinto spreads a message of hope to young inmates on World Aids Day
Zinto spreads a message of hope to young inmates on World Aids Day

A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates. In line with World Aids Day, The Zinto Marketing Group (Zinto) gave an educational talk on practicing safe sex as well as the importance of HIV testing and antiretroviral treatment.

Issued by Zinto Activation Group 2 Dec 2016

New rhino calendar from STROOP
New rhino calendar from STROOP

Following on its definitive film on the rhino poaching crisis in South Africa, the STROOP team has announced that it is releasing its 2017 calendar this month.

1 Dec 2016

SupaQuick celebrates its birthday with 12,000 VR headset giveaways
SupaQuick celebrates its birthday with 12,000 VR headset giveaways

To celebrate its 30th birthday and to distinguish itself from the festive buzz, SupaQuick is giving away 12,000 Virtual Reality headsets, with customer purchases valued at R4,000 or more.

30 Nov 2016