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Instagram intuition by Mpumelelo Macu
Instagram intuition by Mpumelelo Macu

Bizcommunity recently launched a month-long competition inviting readers to post pictures of their daily dose of coffee on Instagram. The competition brought about coffee posts from all over the country as people shared their morning habit with us in a bid to win a brand-new iPad mini.

1 Sep 2014 13:29

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Catherine Milward-Bridges
How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event.

By Catherine Milward-Bridges 28 Aug 2014 09:58

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.

27 Aug 2014 10:58