Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.
JP Kloppers 1 day ago
To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group (Zinto), recently launched Zenzele Educational Doorway (Zenzele), a brand ambassador training and incubation centre for future brand ambassadors and client service professionals.
Zinto Activation Group 1 day ago
A crowd of hip-hop dancers and performers gathered at Leeuwkop Prison Juvenile Rehabilitation Centre to show their support to young prison inmates. In line with World Aids Day, The Zinto Marketing Group (Zinto) gave an educational talk on practicing safe sex as well as the importance of HIV testing and antiretroviral treatment.
Zinto Activation Group 2 Dec 2016
Following on its definitive film on the rhino poaching crisis in South Africa, the STROOP team has announced that it is releasing its 2017 calendar this month.
1 Dec 2016
To celebrate its 30th birthday and to distinguish itself from the festive buzz, SupaQuick is giving away 12,000 Virtual Reality headsets, with customer purchases valued at R4,000 or more.
30 Nov 2016