Feedback

Promotions most read

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Green is the new black at the Loeries
Green is the new black at the Loeries

To the more cynical amongst us, sustainable development has the ring of a corporate buzzword bandied about to add the 'ag shame' factor to annual reports and to convince shareholders and customers that the company really cares.

By Staff Reporter 18 Sep 2014 16:35

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent.

By Danette Breitenbach 18 Sep 2014 14:50

Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Bringing a nutritious, quality product to market is task one. Strategising, creating, producing, implementing and effecting the story of your offering - and how it compares with the range of choice in that category - comprises tasks two through 99. Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason.

Issued by Mo-Tseleng 18 Sep 2014 09:35

James Timpson
Is there a formula to making content go viral?

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity.

By James Timpson 18 Sep 2014 09:21

Facebook celebrates SA creativity with support of the Loeries 2014
Facebook celebrates SA creativity with support of the Loeries 2014

In line with its goals of promoting positive engagement between brands and consumers in high-growth markets and helping people in Africa to connect with each other, Facebook has a strategic partnership with the Loeries Creative Week 2014.

16 Sep 2014 10:28

Glamcam promotes Jack Daniels' Music Scouts campaign
Glamcam promotes Jack Daniels' Music Scouts campaign

Jack Daniels has selected Glamcam again to promote Jack Daniels' 'Music Scouts' campaign, a nationwide talent search to recruit and retain 25-34 DJs, artists and bands who have gritty lyrics, cross-fades and 808 beats that have been caged up in garages and left on street corners too long.

16 Sep 2014 08:35

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Elton Ollerhead
Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. Just as you launch into your sales pitch on the airwaves, someone else lets loose with a catchy jingle on a cellular screen; and just as that message starts filtering through, the computer screen blinks as a new email arrives in the inbox.

By Elton Ollerhead 14 Sep 2014 14:57