Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined, focus on the mechanics of bringing the brand to 'life' and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?
Small business owners know how hard it is to market services and products. It is important to think about so many factors and budgets are normally pretty low. If you want to improve the results of your marketing campaigns, you want to take very important decisions. In order to help you take full advantage of the power of promotions and carefully chosen marketing plans, here are a few ideas you can take into account right now.
In its second year running, Revlon's LOVE IS ON Million Dollar Challenge, a women's health crowd-funding competition, has commenced on CrowdRise.com and will run until 26 October. The Challenge was created to generate donations for charities dedicated to women's health issues and empower organisations that are making a difference in women's lives.
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