Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions. These perceptions build interchangeable relationships that can shape positive brand sentiments, and influence consumers' product choices, purchasing decisions and consumption patterns at the base of the pyramid (BoP).

By Miguel Correia, Issued by Zinto Activation Group 9 hours ago