Michelle Storey
Consumer brand activations help you develop a positive perception of your brand

Take a moment to think about the top brands that you consume - what tech you prefer to purchase, what cars you hold in high regard, even the grocery stores you choose to shop at - and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article.

By Michelle Storey, Issued by Tradeway Promotions 24 May 2016