Brand activation fosters engagement and inspires consumers to act
Brand activation fosters engagement and inspires consumers to act

Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined, focus on the mechanics of bringing the brand to 'life' and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?

By Miguel Correia, Issued by Zinto Activation Group 3 hours ago

Boris Dzhingarov
Low-budget marketing ideas for small businesses

Small business owners know how hard it is to market services and products. It is important to think about so many factors and budgets are normally pretty low. If you want to improve the results of your marketing campaigns, you want to take very important decisions. In order to help you take full advantage of the power of promotions and carefully chosen marketing plans, here are a few ideas you can take into account right now.

By Boris Dzhingarov, Issued by Monetary Library 4 hours ago

Celebrating a new look for Namibia's finest lager
Celebrating a new look for Namibia's finest lager

Namibians love beer. In fact, they're so proud of their favourite brew, its tagline reads: Made of Namibia. Well, cheers to that, Tafel Lager, an ice cold cheers to that!

Issued by Weathermen & Co 4 hours ago

Revlon's LOVE IS ON Million Dollar Challenge goes live
Revlon's LOVE IS ON Million Dollar Challenge goes live

In its second year running, Revlon's LOVE IS ON Million Dollar Challenge, a women's health crowd-funding competition, has commenced on CrowdRise.com and will run until 26 October. The Challenge was created to generate donations for charities dedicated to women's health issues and empower organisations that are making a difference in women's lives.

1 day ago