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A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

Dove's latest advertising campaign calls on SA women to participate

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.

23 Jul 2014 09:36

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.

By Matthew Arnold 22 Jul 2014 15:01

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy? It seems there is.

By Jessica Gregory 22 Jul 2014 09:09

NFVF supports DIFF for 13th year

The National Film and Video Foundation (NFVF) initiatives at Durban International Film Festival (DIFF) this year include the hosting of various workshops and forums facilitated by major industry players.

22 Jul 2014 08:49

It's all in the logo

A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.

By Jay Clark 18 Jul 2014 14:00

Times Media acquires the Future Group

The Future Group, which publishes a range of successful titles across the automotive, media, business travel, professional services and environment sectors and owns and manages a number of high-profile events including the MTN Radio Awards, the Future of Media Conference, the Peoples' Wheels Programme, AdForum and the RedZone Roundtables, has been acquired by Times Media Group (TMG).

17 Jul 2014 09:48