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Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Moving Tactics recently set up two Bicycle Dual activations for runners participating in two of South Africa's largest marathon events...

Issued by Moving Tactics 3 days ago

'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

Curating 'creativism' and wearing it forward with the Mal Foundation

Net#work BBDO's Mike Schalit founded the not-for-profit Make a Life (Mal) Foundation a while ago as a banner for initiatives that use creativity for good. Here, Schalit and Mal designer-in-chief Emma Strydom explain how their recent t-shirt designs have benefitted the Seed library initiative and more...

By Leigh Andrews 20 Nov 2017

#LoeriesRankings2017 with... Sisters Act

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act...

By Leigh Andrews 17 Nov 2017

Studio Zoo a winner in the 2017 Promax & BDA Africa Awards

Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media...

Issued by Studio Zoo 14 Nov 2017

#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

By Leigh Andrews 12 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker...

By Leigh Andrews 4 Oct 2017

Media24 Magazine awareness campaign through OtD's multi-channel marketing division

On the Dot's multi-channel marketing division completed awareness campaigns for various Media24 magazines across the country...

Issued by On the Dot 3 Oct 2017

Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view...

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

Creating ‘big brand love' with the right activation partner

While almost anyone can bring a brand ambassador into a supermarket to persuade consumers to taste bite-sized portions of the latest product, this doesn't guarantee shopper conversion or ‘big brand love'.

By Kirsten Mercer, Issued by Provantage Media Group 29 Sep 2017

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International

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.

3 days ago

6 tips for effectively managing M&A communications

Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.

By Shane Dolan 3 days ago

Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

3 days ago

MediaCom named as victor in global AkzoNobel Decorative Paints account review

Agency adds South Africa, MENA, and Argentina to their roster after competitive pitch

Issued by MediaCom 3 days ago

Seven SA judges selected for 2018 One Show!

The One Club for Creativity has announced the global creative leaders selected to serve as judges for The One Show 2018. Nearly 200 highly qualified creatives representing 34 countries will judge work from around the world.

7 Dec 2017

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