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BizTrends 2018

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Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Japan's new cryptocurrency crooners sing the bitcoin beats

Move over AKB48: Japan has a new all-girl "idol" band -- the Virtual Currency Girls -- on a mission to educate the public about bitcoin and other cryptocurrencies...

11 Jan 2018

On the Dot 'MCM' conducts activations for Pep Dealz new store openings

On the Dot activated a campaign in Soneike, Paarl and the N1 Value Centre for Dealz new store openings in November and December...

Issued by On the Dot 20 Dec 2017

Burger King wishes McDonald's a flame-grilled festive season

Burger Kings across the world settled into the festive spirit by 'gifting' its main competitor, McDonald's, with gas braais to flame-grill their burgers...

14 Dec 2017

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 13 Dec 2017

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 12 Dec 2017

Moving Tactics Digital Impact creates Old Mutual's Pedal Power activations

Moving Tactics recently set up two Bicycle Dual activations for runners participating in two of South Africa's largest marathon events...

Issued by Moving Tactics 7 Dec 2017

'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

By Jessica Tennant 21 Nov 2017

Curating 'creativism' and wearing it forward with the Mal Foundation

Net#work BBDO's Mike Schalit founded the not-for-profit Make a Life (Mal) Foundation a while ago as a banner for initiatives that use creativity for good. Here, Schalit and Mal designer-in-chief Emma Strydom explain how their recent t-shirt designs have benefitted the Seed library initiative and more...

By Leigh Andrews 20 Nov 2017

#LoeriesRankings2017 with... Sisters Act

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act...

By Leigh Andrews 17 Nov 2017

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International

A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus 'The Maltese Falcon' Brewster 22 hours ago

Package and Product Design grand jury announced for NYF Advertising Awards

The members of the 2018 Package and Product Design Live Session grand jury has been announced by the New York Festivals (NYF) International Advertising Awards.

1 day ago

#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology (FIT) graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product.

By Jessica Tennant 1 day ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 3 days ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

20 Feb 2018

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