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Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy...

25 Apr 2017

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

OLC breaks barriers again with McDonald's National Breakfast Day

McDonald's SA recently celebrated their iconic National Breakfast Day, where their customers could enjoy the world-renowned Egg McMuffin and small filter coffee for only R10...

Issued by Offlimit Communications 10 Apr 2017

Win a Jaguar Simola Hillclimb VIP package at new Tokai dealership

Jaguar Land Rover Constantiaberg is giving you and a partner the opportunity to be a part of the Jaguar Simola Hillclimb in Knysna with a complete VIP package...

9 Apr 2017

What a swhopper of a day for Burger King SA

A project Techsys Digital was so excited to be a part of last year was the Burger King South Africa Swhopper Day...

Issued by Techsys Digital 6 Apr 2017

#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 24 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

‘Play Every Day' creates three millionaires, reaches 16m

Vodacom's 2016 summer promotion ‘Play Every Day' has created three new millionaires and has been played 150 million times by 16m people...

15 Feb 2017

A beach in Krugersdorp, you ask?

Sand, sun and plenty of fun was enjoyed by the thousands of patrons who flocked to the Silverstar Casino Beach festival between 8 and 22 December 2016. Experiential marketing experts Oomph! Media were charged with bringing this vision to life...

Issued by Oomph! Africa 3 Feb 2017

Inside the rot at Woolworths

With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak...

By Stafford Thomas 20 Jan 2017

Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

20 Jan 2017

First Choice summer custard campaign launches

As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes...

Issued by Boomtown 12 Jan 2017

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International

Health brands use Instagram to become part of new cultural conversations

The rise of visual social sharing via platforms such as Instagram has provided brands with a new way to examine their complex relationships with people. Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations...

By Marilyn Dutlow Munga 2 days ago

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

2 days ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

3 days ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 3 days ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

26 Apr 2017

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