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#WomensMonth: Mando's women do promotional risk management for SA

The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions...

By Leigh Andrews 3 Aug 2017

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

Why experiential marketing is outpacing growth among other marketing channels

Annual EventTrack research confirms that 93% of consumers believe live events are more effective than television advertising - which makes sense in an era where consumers can PVR and fast-forward past adverts...

Issued by Isilumko Activate 29 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

The gift that keeps giving

Promo gifts work, yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right' gift that has the ability to make your business go a long way...

Issued by Madex 17 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals...

25 Apr 2017

Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy...

25 Apr 2017

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 2 days ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

3 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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