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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

‘Play Every Day' creates three millionaires, reaches 16m

Vodacom's 2016 summer promotion ‘Play Every Day' has created three new millionaires and has been played 150 million times by 16m people...

15 Feb 2017

A beach in Krugersdorp, you ask?

Sand, sun and plenty of fun was enjoyed by the thousands of patrons who flocked to the Silverstar Casino Beach festival between 8 and 22 December 2016. Experiential marketing experts Oomph! Media were charged with bringing this vision to life...

Issued by Oomph! Africa 3 Feb 2017

Inside the rot at Woolworths

With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak...

By Stafford Thomas 20 Jan 2017

Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

20 Jan 2017

First Choice summer custard campaign launches

As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes...

Issued by Boomtown 12 Jan 2017

Rapidly delivering branded event collateral

The Litha Communication team has been very busy with delivery of branded promotional material for various clients over the past few months...

Issued by Litha Communications 9 Jan 2017

Gwen Stefani becomes Revlon's global brand ambassador

Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador...

3 Jan 2017

OVHD decoders sell like hotcakes on Black Friday

Sales of OpenView HD (OVHD) decoders were a roaring success on Black Friday - 25 November. In a total of 120 Game and Pick 'n Pay stores countrywide, shoppers couldn't wait to get their hands on them!..

Issued by Yourself Management 21 Dec 2016

#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 8 Dec 2016

When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group, recently launched Zenzele Educational Doorway...

Issued by Zinto Activation Group 5 Dec 2016

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