The new character Bokkie made his first appearance at the launch of South African Rugby Union's (SARU) Champion Tour and will become a familiar face around South African rugby as he is used in a host of marketing, communication and commercial activities. 5 Feb 2010 11:25
On Thursday, 4 February 2010, the gigantic Bafana Bafana jersey, a symbol of the Unite Mzansi Unite campaign, crossed the border from the Eastern Cape into KwaZulu-Natal, after a month tour of the Eastern Cape. The jersey was signed by Premier Dr Zweli Mkhize, adding to the list of other high-profile government leaders such as Jacob Zuma, Helen Zille and Noxolo Kiviet. 5 Feb 2010 10:40
Carling Black Label embarked on a Time Out Campaign, which has rewarded over 50 loyal Carling supporters with over R4-million worth of prizes. Over a period of eight weeks the campaign received a great response from the public with 2.6 million entries. 4 Feb 2010 08:18
LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. 29 Jan 2010 10:48
Sandton City's fabric ‘hanging banners', featuring the vibrant advertising from the centre's previous promotions and campaigns, have now been re-used and designed into chic shoppers. While these bags are 'green', they flaunt a rainbow of colours in swirls, blocks, text and stripes. As fabric features designs from a variety of promotions and marketing campaigns, each one is special. 29 Jan 2010 10:22
EUROCOM conceptualised a fun, interactive and educational photographic competition for Rapport. Called ‘Kliek', the campaign drove attention to and registrations on the newspaper's mobisite. 28 Jan 2010 10:43
[Duncan McLeod] Never in the history of the computer industry has a product launch been this hyped. For months, blogs and even the mainstream media have been carrying increasingly speculative and sometimes wild articles about how Steve Jobs is going to reinvent the publishing industry — or even save it from an otherwise certain death. 27 Jan 2010 11:11
The launcher is an innovative concept that can be used to add excitement to concerts, festivals or any promotional activity by shoot T-shirts, bandannas, caps or any soft promotional item three at atime to a distance of almost 100 metres. 27 Jan 2010 00:10
The new Simba advertising campaign, designed to entice South Africans to use their imagination and conjure up the next uniquely South African flavour, features pertinent local images to illustrate chakalaka, donut, ginger, banana bunny-chow, salsa, and Ikasi chicken. 26 Jan 2010 10:04
Huggies is to launch a consumer promotion, running 1 March -15 May 2010, encouraging Moms to write in about their messy baby situation, from nappies to meals, and how Huggies Wipes came to the rescue on the plane, train, at a wedding etc. 25 Jan 2010 11:20
Who says fame and fortune are overrated? All you need is a dash of creativity and you could be riding a Vespa, courtesy of the Vespa Takeone Video Challenge. 25 Jan 2010 10:38
[Tiffany Markman] Fusilli pasta. Under-appreciated. Under-estimated. Often, under-cooked. But if one lesson has emerged from my 2009/2010 festive feasting, it's that there are hidden gems lurking in unexpected places. Below is a list of 10 little-known or frequently overlooked resources, tools or tips which - if used properly - will dramatically enhance your business writing in 2010. 25 Jan 2010 10:28
At the invitation of Washington DC-based organisation BloomsBars (a non-profit artist incubator and arts advocacy organisation), Hip Hop Pantsula (HHP) is attending a Hip Hop conference in New York, as well as a whirlwind tour of the US, courtesy of Stimorol. 25 Jan 2010 07:57