Promotions in South Africa

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 2 days ago

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

The gift that keeps giving

Promo gifts work, yet, while giving and receiving might be easy, it is an intricate business to choose the ‘right' gift that has the ability to make your business go a long way...

Issued by Madex 17 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

Pick n Pay Super Animals return with South African slant

Pick n Pay launches a new Super Animals collection focused specifically on South African animals...

25 Apr 2017

Value offerings enable increased profit

Clicks has maintained its operating margins despite a heavy promotional market and depressed economy...

25 Apr 2017

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 24 Apr 2017

OLC breaks barriers again with McDonald's National Breakfast Day

McDonald's SA recently celebrated their iconic National Breakfast Day, where their customers could enjoy the world-renowned Egg McMuffin and small filter coffee for only R10...

Issued by Offlimit Communications 10 Apr 2017

Win a Jaguar Simola Hillclimb VIP package at new Tokai dealership

Jaguar Land Rover Constantiaberg is giving you and a partner the opportunity to be a part of the Jaguar Simola Hillclimb in Knysna with a complete VIP package...

9 Apr 2017

What a swhopper of a day for Burger King SA

A project Techsys Digital was so excited to be a part of last year was the Burger King South Africa Swhopper Day...

Issued by Techsys Digital 6 Apr 2017

#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 24 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

International

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

1 day ago

Red Bull Music Academy opens for applications for 2018

Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.

2 days ago

One Club Young Guns 15 jury selected

The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.

2 days ago

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

2 days ago

Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 3 days ago

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