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Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Bringing a nutritious, quality product to market is task one. Strategising, creating, producing, implementing and effecting the story of your offering - and how it compares with the range of choice in that category - comprises tasks two through 99. Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason.

Issued by Mo-Tseleng 18 Sep 2014 09:35

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Experiential - the target-market triumph - Mo-Tseleng
Experiential - the target-market triumph

When the top-level mandate is to build a relationship between the consumer and the brand, not every experiential agency can reflect penetration and awareness through close on a million samples. It takes a tangible strategy that comes to life in relevant ways for the consumer. The importance of a well-oiled machine cannot be overstated - cue experiential marketing leaders, Mo-Tseleng.

Issued by Mo-Tseleng 5 Sep 2014 10:12

Jungle Energy Crunch Lite launches new innovative product - Yourself Management
Jungle Energy Crunch Lite launches new innovative product

Yourself Management is currently running the launch of the new Jungle Energy Crunch Lite. The new product is a significant move away from the old traditional way of cooking hot breakfast. Hence the Jungle brand has now moved on to resemble the brand that offers modern, relevant solutions without losing its long established heritage around health, wholesomeness and lasting energy.

Issued by Yourself Management 13 Aug 2014 13:31

Discounts alone do not make a successful promotional strategy - TLC Marketing Worldwide
Discounts alone do not make a successful promotional strategy

South African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct that imbalance.

By Derek Miller, Issued by TLC Marketing Worldwide 7 Aug 2014 10:59

Rajah: 1 Tablespoon = Biggest Aroma - Bloom Marketing
Rajah: 1 Tablespoon = Biggest Aroma

Rajah briefed us to create a unique and compelling campaign to communicate and excite the target market on the brand dosage message of 1 Tablespoon = Biggest Aroma.

Issued by Bloom Marketing 5 Aug 2014 14:31

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