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Albany campaign weighs in the PMB bread market - Yourself Management
Albany campaign weighs in the PMB bread market

What prompted the activation?

Issued by Yourself Management 17 Oct 2014 10:30

Kellogg's wakes up to 34's approach to shopper marketing - 34
Kellogg's wakes up to 34's approach to shopper marketing

In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg's to drive the trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks! Kellogg had requested a strong shopper marketing campaign to position Kellogg's All-Bran and Corn Flakes porridge variants as the breakfast choice over winter, and to ensure that these porridges became part of South Africa's breakfast repertoire.

Issued by 34 16 Oct 2014 09:49

Drinking Miller Genuine Draft just got more rewarding - Publicis Machine
Drinking Miller Genuine Draft just got more rewarding

If bankers can reward you for using their bank, why shouldn't beer brands reward you for drinking their beer? That's the message from Publicis Machine, which recently initiated South Africa's first always-on rewards programme aimed at beer drinkers, in collaboration with Miller Genuine Draft.

Issued by Publicis Machine 1 Oct 2014 11:29

"A new R650,000 car? No, thanks." Experiential! Part 3 - Mo-Tseleng
"A new R650,000 car? No, thanks." Experiential! Part 3

Experiential. We talk about talking to the heart, the feels, and the goose bumps of consumers gathered. So let's do that - realistically. Nthabiseng from the North West or Engela from Ermelo - both LSM 3 - might love a brand-new R650,000 car - but it's not a requisite that's on either one's everyday radar. So? What does an off-brand promo like that do for either of these examples?

Issued by Mo-Tseleng 29 Sep 2014 12:53

Brand Power? Experiential! Part 2 - Mo-Tseleng
Brand Power? Experiential! Part 2

The needs, wants and desires of emerging markets are wholly and quite obviously different to higher LSM income earners, so the ways in which routes to persuasion are designed - for each market - should be too. Real, effective and relevant ways that amplify the brand for the consumer is the challenge faced by experiential marketers - a delivery that Experiential Marketing agency Mo-Tseleng is expedient at.

Issued by Mo-Tseleng 19 Sep 2014 13:33

Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Bringing a nutritious, quality product to market is task one. Strategising, creating, producing, implementing and effecting the story of your offering - and how it compares with the range of choice in that category - comprises tasks two through 99. Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason.

Issued by Mo-Tseleng 18 Sep 2014 09:35

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

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