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Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014 08:19

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

Leon Marinus
Seven tips when making your own YouTube videos for your business

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure...

By Leon Marinus 11 Nov 2014 14:30

Spinning branded content
Spinning branded content

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin?...

By Louise Marsland 31 Oct 2014 09:03

Danette Breitenbach
Grab the opportunities created by a shifting world

There is great potential in South Africa. The country is a huge market and you cannot count yourself as a global player if you are not in Africa, and you cannot play in Africa if you are not in South Africa...

By Danette Breitenbach 16 Oct 2014 11:28

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies...

By John Harvey 16 Oct 2014 07:00

Juanita Vorster
Why one press release won't make you famous

Fame and fortune have been used in the same sentence for centuries. And when it comes right down to the bone, the publicity generation component of PR is all about creating fortune through fame...

By Juanita Vorster 8 Oct 2014 14:33

Robyn Hazekamp
Five ways to market your business on a shoestring budget

Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company...

By Robyn Hazekamp 6 Oct 2014 14:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Eric Edelstein
Three tips to inculcate a connected tech startup culture

Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

By Eric Edelstein 30 Sep 2014 11:49

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

James Timpson
Is there a formula to making content go viral?

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

By James Timpson 18 Sep 2014 09:21

Elton Ollerhead
Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

By Elton Ollerhead 14 Sep 2014 14:57

Elodie Burls
The new ingredient to the marketing mix is also its most important

Spare a thought for modern marketers, their job has never been more difficult...

By Elodie Burls 10 Sep 2014 13:34

Joseph Neusu
The power of word-of-mouth marketing

Word-of-mouth marketing is an age old marketing technique that has stood the test of time to remain the most effective form of marketing...

By Joseph Neusu 9 Sep 2014 06:46

[NewsMaker] Candice Baker
[NewsMaker] Candice Baker

Creating a taste for whisky and marketing the allure of Scottish whiskies to a South African public is something Candice Baker is passionate about...

By Louise Marsland 3 Sep 2014 11:36

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Catherine Milward-Bridges
How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

By Catherine Milward-Bridges 28 Aug 2014 09:58

Gerald Naidoo
Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014 09:04

A salesman that never sleeps: the persuasive power of video
A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

Matthew Arnold
Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Jessica Gregory
A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Chemory Gunko
Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Louise Marsland
Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Douglas Kruger
Why 'Excellence' should be at the top of our national agenda

Oprah said that the best answer to racism was personal excellence. The concept can be taken even further. Personal excellence is the solution to a great many things, one of which is the catastrophically damaging labour unrest currently choking our economy into negative growth.

By Douglas Kruger 10 Jul 2014 12:11

Hansie Smit
How to write an advertorial (feat. Anna Wintour and David Ogilvy)

David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"

By Hansie Smit 9 Jul 2014 14:45

Deirdre Elphick-Moore
Building brands with good ambassadors

A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors...

By Deirdre Elphick-Moore 4 Jul 2014 15:06

Andrew Cook
What if we voted for green grocers and shoe shops, banks and service providers?

In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.

By Andrew Cook 20 Jun 2014 14:29

Sanele Mgaga
Marketers: Professional mackers - part 2

It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom.

By Sanele Mgaga 19 Jun 2014 08:27

Three key factors for achieving social media success
Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

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