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Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 22 hours ago

A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market
A conscious conversation with Roberta Thatcher of La Mano and The Pantry Market

The Pantry Market, offering ethically produced, sustainable products in a plastic-free zone, is the newest neighbour on the Keyes Art Mile, Rosebank's art and design district...

By Jessica Tennant 27 Jul 2018

Using the speed of sound
Using the speed of sound

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions...

By Andreas Furtner 18 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Mastering experiential marketing with Studio H
Mastering experiential marketing with Studio H

We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...

By Ruth Cooper 16 Mar 2018

The top tips for live experiences in 2018
The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Bar One Gym Squad gets Mzansi moving
Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

#NewCampaign: SweepSouth gives back Friday
#NewCampaign: SweepSouth gives back Friday

Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

By Jessica Tennant 21 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all
#Loeries2017: KFC's sad radio ads win a Grand Prix, not quite the saddest thing of all

Ogilvy Johannesburg did particularly well at the Loeries this year, as runner up (in second place) to the Agency of the Year with 17 awards, the highlight being a Grand Prix in the Radio Station Commercials category for its KFC Double Down Sad Man Meal campaign...

By Jessica Tennant 5 Sep 2017

Lauren Durant
Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 8 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Lipton launches world's first raining dancefloor
Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Boris Dzhingarov
Low-budget marketing ideas for small businesses

In order to help you take full advantage of the power of promotions and carefully chosen marketing plans, here are a few ideas you can take into account right now...

By Boris Dzhingarov, Issued by Monetary Library 29 Sep 2016

Why marketers must get to know Mark and Susan from Randburg
Why marketers must get to know Mark and Susan from Randburg

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low...

By Jacques van Wyk 11 Mar 2016

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Five effective digital couponing tips

Couponing has always been a very powerful tool for increasing sales and attracting new customers. A closer look into many companies' sales strategies substantiates the effectiveness of this old method...

By Charles Mburugu 28 Oct 2015

On special... yeah right!
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015

Why promotional branded t-shirts make good pyjamas...
Why promotional branded t-shirts make good pyjamas...

The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it...

By Mogorosi Mashilo 30 Sep 2015

Strategies used by popular brands to make email more personalised
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

Jumpstart your brand
Jumpstart your brand

So you have a business idea, capital, resources and infrastructure. Now what? New businesses are started every month. Many will struggle during the first few years - and half will fail...

By Tamsyn Kiddle 7 Sep 2015

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015

Lessons from Willy Wonka on the art of promotion
Lessons from Willy Wonka on the art of promotion

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing...

By Andrew MacKenzie 10 Jul 2015

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

The tarnished image of South Africa's brand
The tarnished image of South Africa's brand

I am certain most people can agree that the alleged report of South Africa's involvement in the FIFA scandal could prove to be the straw that broke the camel's back...

By Rebone Masemola 11 Jun 2015

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