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Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Why 'Excellence' should be at the top of our national agenda

Oprah said that the best answer to racism was personal excellence. The concept can be taken even further. Personal excellence is the solution to a great many things, one of which is the catastrophically damaging labour unrest currently choking our economy into negative growth.

By Douglas Kruger 10 Jul 2014 12:11

How to write an advertorial (feat. Anna Wintour and David Ogilvy)

David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"

By Hansie Smit 9 Jul 2014 14:45

Building brands with good ambassadors

A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors...

By Deirdre Elphick-Moore 4 Jul 2014 15:06

What if we voted for green grocers and shoe shops, banks and service providers?

In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.

By Andrew Cook 20 Jun 2014 14:29

Marketers: Professional mackers - part 2

It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom.

By Sanele Mgaga 19 Jun 2014 08:27

Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

Celebrate youth...they're the ones driving consumer-friendly change

Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...

By Aki Kalliatakis 11 Jun 2014 14:00

[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

The role of social media in political campaigns

Parties in elections need to focus on an integrated mobile campaign to successfully carry their messages and position party leaders in the social realm.

By Nick Durrant 5 Jun 2014 14:00

Every on-air presenter you let go takes a piece of your future with them

Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.

By Travis Bussiahn 30 May 2014 06:17

Using Twitter to grow your small and medium-sized business

Twitter has announced the launch of an account dedicated to helping small and medium-sized businesses in SA...

By Christopher Smith 27 May 2014 08:38

Shopper marketing: The new mass media

I believe mall and in-store media companies are driving the next wave of innovation in brand marketing.

By Louise Marsland 26 May 2014 12:57

BFF's: PR, experiential marketing and social media

I came across an interesting article published in 2011 about how WWF used PR and experiential marketing to activate Earth Hour in the UK, and it got me thinking.

By Gugu Sithole 24 May 2014 09:08

How to write a riveting brochure

Don't let the fancy French name fool you, brochures are down-to-earth vehicles for informative promotion. Having said that, a little flair can go a long way.

By Hansie Smit 22 May 2014 14:07

The Great Facebook Swindle

South African brands are being swindled into spending money, time and effort on Facebook because of the hype and encouragement spread by 'social media gurus' as well as the world's infatuation with this sexy medium.

By Jason Stewart 21 May 2014 06:28

Up-and-coming corporate event trends

As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences.

By Terry Sutherland 19 May 2014 15:00

The game of clones: Differentiation for the modern business

Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads.

By Claire Cobbledick 14 May 2014 09:50

How to navigate the new PR landscape

The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward.

By James White 2 May 2014 14:00

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

10 top trends to emerge from MWC 2014

The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.

By Nick Durrant 13 Mar 2014 13:47

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

[Design Indaba 2014] Nobody needs a logo anymore

The hard fact is, when it comes to civic and even corporate design - nobody needs a logo anymore - they need a system.

By Terry Levin 26 Feb 2014 15:00

Fire your marketing team

If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)

By Travis Bussiahn 4 Feb 2014 06:45

The true value of social media marketing for your business

Businesses can benefit from social media in many different ways. If you have your own business, then it is very important that you understand some of the main benefits that come along with these types of sites.

By Ness Garcia 3 Feb 2014 08:33

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