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The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 2 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Lipton launches world's first raining dancefloor
Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Boris Dzhingarov
Low-budget marketing ideas for small businesses

In order to help you take full advantage of the power of promotions and carefully chosen marketing plans, here are a few ideas you can take into account right now...

By Boris Dzhingarov, Issued by Monetary Library 29 Sep 2016

Why marketers must get to know Mark and Susan from Randburg
Why marketers must get to know Mark and Susan from Randburg

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low...

By Jacques van Wyk 11 Mar 2016

Image via
Five effective digital couponing tips

Couponing has always been a very powerful tool for increasing sales and attracting new customers. A closer look into many companies' sales strategies substantiates the effectiveness of this old method...

By Charles Mburugu 28 Oct 2015

On special... yeah right!
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015

Why promotional branded t-shirts make good pyjamas...
Why promotional branded t-shirts make good pyjamas...

The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it...

By Mogorosi Mashilo 30 Sep 2015

Strategies used by popular brands to make email more personalised
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

Jumpstart your brand
Jumpstart your brand

So you have a business idea, capital, resources and infrastructure. Now what? New businesses are started every month. Many will struggle during the first few years - and half will fail...

By Tamsyn Kiddle 7 Sep 2015

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015

Lessons from Willy Wonka on the art of promotion
Lessons from Willy Wonka on the art of promotion

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing...

By Andrew MacKenzie 10 Jul 2015

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

The tarnished image of South Africa's brand
The tarnished image of South Africa's brand

I am certain most people can agree that the alleged report of South Africa's involvement in the FIFA scandal could prove to be the straw that broke the camel's back...

By Rebone Masemola 11 Jun 2015

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

By Danette Breitenbach 11 Jun 2015

You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

By Samantha Wright 27 May 2015

How to create shareable content
How to create shareable content

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise...

By Alesia Hsiao 10 May 2015

Harry Welby-Cooke
Why you need to test your business idea first

If you were given the choice between launching a business built around a sleek new gadget, or starting a second-hand clothing and shoe store, what would you choose?...

By Harry Welby-Cooke 21 Apr 2015

The rise of brand activation solutions
The rise of brand activation solutions

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 10 Apr 2015

Noëleen Bruton
Marketing in tough times

In tough economic times, marketers are sometimes tempted to compromise their brands in order to drive sales or footfall - but this is a danger zone....

By Noëleen Bruton 18 Feb 2015

Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014

Syda Productions via
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014

Seven tips when making your own YouTube videos for your business
Seven tips when making your own YouTube videos for your business

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure...

By Leon Marinus 11 Nov 2014

Spinning branded content
Spinning branded content

When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read - and believe - your spin?...

By Louise Marsland 31 Oct 2014

Jack Leslie
Grab the opportunities created by a shifting world

There is great potential in South Africa. The country is a huge market and you cannot count yourself as a global player if you are not in Africa, and you cannot play in Africa if you are not in South Africa...

By Danette Breitenbach 16 Oct 2014

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies...

By John Harvey 16 Oct 2014

Why one press release won't make you famous
Why one press release won't make you famous

Fame and fortune have been used in the same sentence for centuries. And when it comes right down to the bone, the publicity generation component of PR is all about creating fortune through fame...

By Juanita Vorster 8 Oct 2014

Robyn Hazekamp
Five ways to market your business on a shoestring budget

Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company...

By Robyn Hazekamp 6 Oct 2014

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014

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