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Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

By Elton Ollerhead 14 Sep 2014 14:57

The new ingredient to the marketing mix is also its most important

Spare a thought for modern marketers, their job has never been more difficult...

By Elodie Burls 10 Sep 2014 13:34

The power of word-of-mouth marketing

Word-of-mouth marketing is an age old marketing technique that has stood the test of time to remain the most effective form of marketing...

By Joseph Neusu 9 Sep 2014 06:46

[NewsMaker] Candice Baker
[NewsMaker] Candice Baker

Creating a taste for whisky and marketing the allure of Scottish whiskies to a South African public is something Candice Baker is passionate about...

By Louise Marsland 3 Sep 2014 11:36

Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

By Catherine Milward-Bridges 28 Aug 2014 09:58

Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014 09:04

A salesman that never sleeps: the persuasive power of video
A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Why 'Excellence' should be at the top of our national agenda

Oprah said that the best answer to racism was personal excellence. The concept can be taken even further. Personal excellence is the solution to a great many things, one of which is the catastrophically damaging labour unrest currently choking our economy into negative growth.

By Douglas Kruger 10 Jul 2014 12:11

How to write an advertorial (feat. Anna Wintour and David Ogilvy)

David Ogilvy storms into (Vogue editor) Anna Wintour's office and screams, "Anna I've got it! Let's combine an ad and an article. We'll call it The Advertorial!"

By Hansie Smit 9 Jul 2014 14:45

Building brands with good ambassadors

A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors...

By Deirdre Elphick-Moore 4 Jul 2014 15:06

What if we voted for green grocers and shoe shops, banks and service providers?

In its truest form, a democratic country is ruled by public opinion. This is as true of governmental elections as it is of determining which retail companies will trump others or which banks will take the largest chunks of the customer pie graph.

By Andrew Cook 20 Jun 2014 14:29

Marketers: Professional mackers - part 2

It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom.

By Sanele Mgaga 19 Jun 2014 08:27

Three key factors for achieving social media success
Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

Celebrate youth...they're the ones driving consumer-friendly change

Youth will have its day ... officially it's June 16. But the kids deserve more than 24 hours of fame...

By Aki Kalliatakis 11 Jun 2014 14:00

[IMCC] Addressing the 'marketing messaging mess'
[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

The role of social media in political campaigns

Parties in elections need to focus on an integrated mobile campaign to successfully carry their messages and position party leaders in the social realm.

By Nick Durrant 5 Jun 2014 14:00

Every on-air presenter you let go takes a piece of your future with them

Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.

By Travis Bussiahn 30 May 2014 06:17

Using Twitter to grow your small and medium-sized business

Twitter has announced the launch of an account dedicated to helping small and medium-sized businesses in SA...

By Christopher Smith 27 May 2014 08:38

Shopper marketing: The new mass media

I believe mall and in-store media companies are driving the next wave of innovation in brand marketing.

By Louise Marsland 26 May 2014 12:57

BFF's: PR, experiential marketing and social media
BFF's: PR, experiential marketing and social media

I came across an interesting article published in 2011 about how WWF used PR and experiential marketing to activate Earth Hour in the UK, and it got me thinking.

By Gugu Sithole 24 May 2014 09:08

How to write a riveting brochure

Don't let the fancy French name fool you, brochures are down-to-earth vehicles for informative promotion. Having said that, a little flair can go a long way.

By Hansie Smit 22 May 2014 14:07

The Great Facebook Swindle
The Great Facebook Swindle

South African brands are being swindled into spending money, time and effort on Facebook because of the hype and encouragement spread by 'social media gurus' as well as the world's infatuation with this sexy medium.

By Jason Stewart 21 May 2014 06:28

Up-and-coming corporate event trends

As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences.

By Terry Sutherland 19 May 2014 15:00

The game of clones: Differentiation for the modern business
The game of clones: Differentiation for the modern business

Strategic thinkers and marketers have been drilling the concept of a unique selling point or differentiator into our heads.

By Claire Cobbledick 14 May 2014 09:50

How to navigate the new PR landscape
How to navigate the new PR landscape

The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward.

By James White 2 May 2014 14:00

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