Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.
By Gordon Geldenhuys 22 Nov 2013 07:18
A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.
By Ben Wagner 12 Nov 2013 06:28
The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.
By Howard Moodycliffe 31 Oct 2013 08:44
The moment so many have been waiting for is finally here. Many emails and Facebook posts have enquired about the lasting treasure of a TEDx event - the little nuggets of wonder that will live online forever.
By Sue Northam 28 Oct 2013 14:25
On 20 August 2013, the National Assembly passed the final version of the Protection of Personal Information Bill (POPI). This final version of POPI is to be submitted to the President for his assent.
By Danette Breitenbach 19 Sep 2013 06:37
So Facebook decided to update its competition guidelines again! But don't despair, it's mostly good news for social media managers.
By Samkelisiwe Dlalisa 13 Sep 2013 15:01
Using social media as an integrated part of an event strategy is not exactly a new concept, yet it still remains largely underused by marketers.
By Desiree Gullan 19 Aug 2013 11:26
Writing a press release can be a tricky task, so here are some helpful tips to get your audience reading your work.
By Claudio Milo 13 Aug 2013 07:37
So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.
By Jerome Mouton 15 Jul 2013 09:41
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
By Douglas Kruger 13 Apr 2013 06:31
Marketers around the world are expected to start tapping into the power of location-based services (LBS) over the course of the next year as a means of delivering more targeted and engaging advertising to consumers.
By Quentin Joubert 2 Mar 2013 07:00
The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature.
By Alan Smith 20 Feb 2013 09:29
One of the first seasonal marketing opportunities of the year is Valentine's Day, and as people around the world look into each other's eyes and express their enduring love, astute marketers have a perpetual annual opportunity to generate revenue for their brands.
By Daryn Smith 5 Feb 2013 05:25
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.
By Tyrone Middleton 29 Jan 2013 16:35
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
By Ryan Williams 29 Jan 2013 12:06
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
By Doug Mayne 28 Jan 2013 11:56
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
By Kevin Bassett 28 Jan 2013 10:52
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
By Thomas Oosthuizen 28 Jan 2013 10:05
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
By Gail Schimmel 24 Jan 2013 12:05
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
By Warren Moss 22 Jan 2013 10:16
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
By Steve Cragg 15 Jan 2013 11:08
More than one billion dollars was spent on airline tickets over the internet in South Africa last year. With this growing 24% each year, it is becoming increasingly important for business owners within the travel industry to harness the power of the web to increase their customer bases and their revenues.
By Declan Hollywood 29 Sep 2012 08:29
The only possible justification for an event such as the annual Loerie Awards is that it gives the people who work in advertising agencies an opportunity to escape the daily grind of watching creativity stifled by commercial interests.
By Chris Moerdyk 28 Aug 2012 12:25
Most people write badly because they can't think clearly. It follows that if you can think
clearly, you have a chance of writing well. These tips will help you put on paper exactly what you have in mind.
By James Hurford 14 Aug 2012 10:51
When it comes to branding in 2012, 'talkability' is currently one of the hottest topics internationally. It's consequently one of the most important questions which a brand custodian should be asking themselves today.
By Jason Stewart 20 Jun 2012 11:04
Stretch Experiential's Catherine Mavrocoleas and Mike Silver explore pop-up stores as an engagement medium in the South African market and provide a guide to effective execution.
By Catherine Mavrocoleas 11 Jun 2012 06:01
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