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Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

10 top trends to emerge from MWC 2014

The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.

By Nick Durrant 13 Mar 2014 13:47

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

[Design Indaba 2014] Nobody needs a logo anymore

The hard fact is, when it comes to civic and even corporate design - nobody needs a logo anymore - they need a system.

By Terry Levin 26 Feb 2014 15:00

Fire your marketing team

If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)

By Travis Bussiahn 4 Feb 2014 06:45

The true value of social media marketing for your business

Businesses can benefit from social media in many different ways. If you have your own business, then it is very important that you understand some of the main benefits that come along with these types of sites.

By Ness Garcia 3 Feb 2014 08:33

How events can help turn customers into promoters

Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.

By Betsy Zikakis 21 Jan 2014 07:14

How technology is changing the way events are done

It's a disruptive world we live in and technology has never remained static. When you look at the event industry, the prevailing trends have eroded the engagement barriers between businesses and prospects, a dramatic shift in the way users think about brands and services.

By Raisa Elizabeth Mathew 14 Jan 2014 08:57

Mobile, online collaboration leads the way in events management

To achieve a memorable event, marketing teams should be rethinking their strategy to include online collaborative tools such as video streaming, Facebook, Pinterest, Instagram and Twitter.

By Jessica McEndoo 12 Dec 2013 14:31

Formula for plain (bland) packaging

As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.

By Lize Mills 11 Dec 2013 09:28

Facebook posts that drive interaction and engagement

Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.

By Gordon Geldenhuys 22 Nov 2013 07:18

Are you and consumers engaged? Or do you barely know each other?

Do consumers care about your brand? I don't mean like the warm, fuzzy feelings parents have towards their kids. I mean, do consumers even care that your brand exists at all? (video)

By Hilton Rose 19 Nov 2013 09:55

[The Bookmarks 2013]: This year's big predictions

A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.

By Ben Wagner 12 Nov 2013 06:28

Building a successful mobile marketing strategy for 2014

The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.

By Howard Moodycliffe 31 Oct 2013 08:44

Join the TEDxCapeTown 20 day challenge

The moment so many have been waiting for is finally here. Many emails and Facebook posts have enquired about the lasting treasure of a TEDx event - the little nuggets of wonder that will live online forever.

By Sue Northam 28 Oct 2013 14:25

The impact of POPI

On 20 August 2013, the National Assembly passed the final version of the Protection of Personal Information Bill (POPI). This final version of POPI is to be submitted to the President for his assent.

By Danette Breitenbach 19 Sep 2013 06:37

Facebook promotions just got easier

So Facebook decided to update its competition guidelines again! But don't despair, it's mostly good news for social media managers.

By Samkelisiwe Dlalisa 13 Sep 2013 15:01

Turn Twitter into your event ally

Using social media as an integrated part of an event strategy is not exactly a new concept, yet it still remains largely underused by marketers.

By Desiree Gullan 19 Aug 2013 11:26

Tips on writing a press release

Writing a press release can be a tricky task, so here are some helpful tips to get your audience reading your work.

By Claudio Milo 13 Aug 2013 07:37

YouTube: Why you need a distribution strategy

So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.

By Jerome Mouton 15 Jul 2013 09:41

Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

LBS-based mobile advertising set to explode

Marketers around the world are expected to start tapping into the power of location-based services (LBS) over the course of the next year as a means of delivering more targeted and engaging advertising to consumers.

By Quentin Joubert 2 Mar 2013 07:00

I'd rather have Joe Public as brand ambassador

I have not been a fan of 'paid' for brand ambassadors or any form of paid for endorsements. Worse if the 'ambassador' contracted is a celebrity of some sort. I am sure that many marketers will frown at my stance when it comes to this form of marketing, considering that it's one of the tried and tested marketing gimmicks.

By Thamsanqa Malinga 1 Mar 2013 15:33

Juju and brands

The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature.

By Alan Smith 20 Feb 2013 09:29

Maximum return on Valentine's marketing strategies

One of the first seasonal marketing opportunities of the year is Valentine's Day, and as people around the world look into each other's eyes and express their enduring love, astute marketers have a perpetual annual opportunity to generate revenue for their brands.

By Daryn Smith 5 Feb 2013 05:25

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013 11:30

[2013 trends] It is no longer business as usual

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.

By Dave Nemeth 30 Jan 2013 10:44