Marketing most read


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Public urged to join Gift of Light campaign for festive season
Public urged to join Gift of Light campaign for festive season

Philips has launched its 'Gift of Light' campaign during the festive season, enabling the public to make a donation from as little as R300 to provide a healthier and safer home environment for impoverished communities...

19 Dec 2014 08:06

Most popular lists for 2014 on Bizcommunity
Most popular lists for 2014 on Bizcommunity

Here they are, Bizcommunity.com's 2014 lists of our most popular articles - those that drew the most comment, our most-visited galleries, our most-read contributors and the most popular companies.

18 Dec 2014 10:57

A letter to company X this Christmas - E-Intelligence
A letter to company X this Christmas

Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.

Issued by E-Intelligence 18 Dec 2014 09:24

Too much aspiration and not enough inspiration - LiveMoya
Too much aspiration and not enough inspiration

If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies? Too many campaigns tell us that a brand will transform us into the people we want to be, delivering fulfillment and happiness - in other words, who you are now, is probably not good enough.

Issued by LiveMoya 18 Dec 2014 08:49

CrossFit your content marketing - Foreword
CrossFit your content marketing

If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.

Issued by Foreword 18 Dec 2014 08:47

The best and the worst...from Google's Top 10, to a really bum idea...
The best and the worst...from Google's Top 10, to a really bum idea...

Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... There's even an idea for a few products you'd probably prefer to never use...(videos)

By Rod Baker 18 Dec 2014 07:00

New IAS masterclass features UK-based procurement and marketing expert
New IAS masterclass features UK-based procurement and marketing expert

The second Independent Agency Selection company (IAS) Marketers Masterclass for 2015 will feature Tina Fegent, UK-based procurement and marketing expert, on 'Procurement - Friend or Foe? A better way to SLAs'. The masterclass will take place on 3 March 2015 in Johannesburg at the Institute of Directors.

17 Dec 2014 08:35