IAB SA Bookmark Awards 2017 judges announced
IAB SA Bookmark Awards 2017 judges announced

The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before.

1 day ago

Meet the new additions to the TLC Marketing Worldwide team
Meet the new additions to the TLC Marketing Worldwide team

As with any business, operations and customer services are two key aspects to ensuring that a business functions efficiently. With this in mind TLC Marketing is excited to announce two new additions to their growing Africa office: Nazmeen Tayob, who joins the agency as Operations Director, and Calvin Myles, who joins as Customer Services Manager.

Issued by TLC Marketing Worldwide 1 day ago

De Barros: Weekday marketer, weekend sun worshipper.
#BehindtheSelfie with... Tony de Barros

This week, we find out what's really going on behind the selfie with Tony de Barros, sales and marketing director for Lamelle Research Laboratories, which started in his garage and is now one of the leading skincare companies in SA.

By Leigh Andrews 1 day ago

Brewster signs Ermenegildo Zegna, Top Billing covers London store opening
Brewster signs Ermenegildo Zegna, Top Billing covers London store opening

As an introduction of its newest client, luxury menswear brand Ermenegildo Zegna, award-winning publicist Marcus Brewster has facilitated Top Billing presenter Nico Panagio and crew's visit to London to attend the opening of Zegna's global flagship store in New Bond Street.

1 day ago

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values

Issued by Kantar Millward Brown 2 days ago

Falara © –
#Influencerchange: Think like an influencer

"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description, which would fit almost any business today, was part of a fictional scenario set-up in the recent HumanEdge Influencer change workshop and which had attendees nodding their heads in agreement.

By Leigh Andrews 2 days ago

Vega launches digital, social media campaign aimed at 2017 students
Vega launches digital, social media campaign aimed at 2017 students

Vega School has just launched a new ad campaign calling for students to find their purpose during times of uncertainty, just as potential students are considering their choices for the upcoming year.

2 days ago

#Ridewise campaign warns against texting while driving
#Ridewise campaign warns against texting while driving

A new campaign, #Ridewise aims to increase the awareness around the dangers of texting and other road safety hazards while driving, as the holiday season approaches.

2 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 3 days ago

Ion Chiosea © –
#Influencerchange: Crucial moments and vital behaviours

The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But HumanEdge's Influencer: Power to change workshop warns that many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience.

By Leigh Andrews 3 days ago

Three things innovative companies do to foster creativity
Three things innovative companies do to foster creativity

LG Electronics says it is natural for a business to take great pride in its products, developed to meet the changing demands of the modern consumer. However, business creativity and innovation are about more than new products, to become the very centre of the company's way of doing things.

2 Dec 2016

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 2 Dec 2016

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post - we thought it apt to quote from HuffPost for this installment of marketing wisdom.

By Herman Cremer 1 Dec 2016