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Top five Instagram trends for 2015
Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015 14:09

Marketing to the modern family: Getting real about their realities
Marketing to the modern family: Getting real about their realities

As societies worldwide continue to evolve and adapt to changing norms, circumstances and values, the traditional family landscape is shifting at a pace never seen before in history. In line with this shift, savvy marketers are growing increasingly cognisant of the impact of new family dynamics on their business and communication activities.

By Mike dos Santos 1 Jul 2015 08:51

Customer centric innovation - the heart of sustainable business growth
Customer centric innovation - the heart of sustainable business growth

Global competition and a weak economy have made growth more challenging than ever before. As products have become easily replicable and budgets slashed, companies are forced to find the next frontier of differentiation...

By John Simpson 30 Jun 2015 13:37

Nunu Ntshingila to head up Facebook's first African office
Nunu Ntshingila to head up Facebook's first African office

Based in Melrose Arch, Facebook opened its first African office to further the company's commitment to help businesses connect with people. Ogilvy veteran, Nunu Ntshingila, will be the company's new Head of Africa.

30 Jun 2015 07:22

Tapping into the socially conscious consumer
Tapping into the socially conscious consumer

According to BBMG, more than a third of the global population are 'aspirationals', who believe they have a responsibility to consumer brands that are good for the environment and society. That accounts for more than two billion consumers around the world.

29 Jun 2015 15:22

Somewhere over the rainbow...
Somewhere over the rainbow...

"When I checked Facebook this morning, it was as if 1000 unicorns had eaten nothing but skittles." - George Takai

By Louise Marsland 29 Jun 2015 14:05

Mastering innovation for growth
Mastering innovation for growth

Innovation. It's a buzzword on everyone's lips; a strategic priority of many organisations; and what many consider the ultimate driver to unlocking growth. Those who get it right - the Apples, FNBs and Googles of the world - make it look easy...

By Nicole Shapiro 29 Jun 2015 14:00

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

Pedigree launches Project Juno campaign
Pedigree launches Project Juno campaign

To highlight the plight of abandoned dogs, Pedigree has launched a campaign called Project Juno. Juno is an abandoned and malnourished dog whose transformation back to health will be documented for South Africans to witness.

27 Jun 2015 07:55

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

When does a blogger become an influencer?
When does a blogger become an influencer?

Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication.

By Kerry Botha 26 Jun 2015 13:33

It's all about the who and the woo
It's all about the who and the woo

"Did you know that it costs more to gain a new customer than to have a devoted one? So, why then are budgets, in general, spent more on attaining new customers' attention than offering attention to its current customers?" asks Ebrahim Dinat, COO at contact centre solutions provider, Ocular Technologies.

26 Jun 2015 07:40

Nobody cares about you - they care about themselves, their problems and their dreams
Nobody cares about you - they care about themselves, their problems and their dreams

Show people how you can solve their problems and help them reach their dreams, and you'll capture their hearts and minds.

By James Hurford 25 Jun 2015 12:36