Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 13 hours ago

Hamilton calls this: “Whiskey in a teacup”.
#BehindtheSelfie with… Kerri-Ann Hamilton

This week, we find out what's really going on behind the selfie with ‘bi-techtual' technophile Kerri-Ann Hamilton, who serves as creative manager, mind reader and magician at Jam Media.

By Leigh Andrews 1 day ago

J. Walter Thompson Cape Town and SunSteam join forces to bring energy to everyone under the sun
J. Walter Thompson Cape Town and SunSteam join forces to bring energy to everyone under the sun

A highly contested business win in the rapidly expanding renewable energy sector has seen J. Walter Thompson Cape Town appointed to lead all marketing communication on the African continent for innovative solar technology enterprise SunStream™ Technology Inc.

Issued by JWT 1 day ago

Ogilvy Cape Town wins KFC New Africa Markets
Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets.

Issued by Ogilvy & Mather 2 days ago

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs.

By Chris Brewer 3 days ago

Brands tune into music streaming networks
Brands tune into music streaming networks

Brands can benefit from tuning into the trend of music streaming networks to differentiate themselves from their competition, as consumers change they way they listen and acquire music.

3 days ago

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 3 days ago

McCafe gears behind the South African Film and Television Awards
McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, is proud to announce its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017.

Issued by Pacinamix 3 days ago

Compete cleverly: Don't outrun – outwit!
Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power. And that is why the underdog is very much in the game – also with regards to business.

Issued by Gawk 3 days ago

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits.

By Charles Mburugu 3 days ago

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 17 Feb 2017

(c) rawpixel -
The human era of marketing

Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space.

By Jodene Shaer 17 Feb 2017

Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker.

Issued by Techsys Digital 17 Feb 2017