I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work that is geared to move the right levers needed to support the ultimate objective of being in business, and that is profit. That is why marketers in businesses spend so much time with the finance team; some on a daily, weekly and monthly basis.
By Bryan Ndlovu 28 Aug 2015 13:43
The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...
28 Aug 2015 07:44
In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Since then great strides have been taken in marketing metrics to try and measure the effectiveness of marketing spend - and the result is often a fairly clear picture of, say, advertisement or a speak campaign.
By Noëleen Bruton 27 Aug 2015 11:07
Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth.
Issued by Bizcommunity.com 27 Aug 2015 10:37
The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.
By Charles Mburugu 26 Aug 2015 14:47
On the next Biz Takeouts Marketing & Media radio show, Thursday, 27 August 2015, from 9-10am, show host Warren Harding is joined by CEO of Effective Measure (@e_measure), Graham Plant, who is visiting South Africa this week from Australia.
26 Aug 2015 08:32
Differentiate yourself in the workplace and better your career prospects with a Masters degree from the University of Johannesburg.
Issued by University of Johannesburg 24 Aug 2015 08:37