PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...
26 Feb 2015 13:15
Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...
By Leigh Andrews 25 Feb 2015 08:00
![[NewsMaker] Dylan McLean](http://cdn.biz-file.com/c/1502/261072.jpg)
Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public. With 19 years' experience in the industry, McLean is ready to position Connect Joe Public within the agency as a digital solutions innovation hub.
By Louise Marsland 25 Feb 2015 06:48
Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability. Businesses end up looking only at increasing sales or decreasing expenses to make more profit.
By Harry Welby-Cooke 24 Feb 2015 15:03
![[Behind the Selfie] with... Marcela Ospina](http://cdn.biz-file.com/c/1502/260970.jpg)
This week, we find out what's really going on behind the selfie with Marcela Ospina, business anthropologist of www.marcelaospina.com...
24 Feb 2015 14:00
One of the biggest challenges marketers face today is how to get kids, teenagers and young adults to notice ads when they don't watch TV or read newspapers.
Issued by Chris Moerdyk 24 Feb 2015 11:50
Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...
By Leigh Andrews 24 Feb 2015 08:00
Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.
By Danette Breitenbach 23 Feb 2015 11:11
The KPMG Global Africa Practice has launched their new Africa Business App - a first for the industry. The dynamic platform will provide businesses and investors with seamless access to the very latest Africa information about doing business across the continent.
Issued by KPMG South Africa 23 Feb 2015 10:20
Eight South African judges have been appointed to the Cannes Lions 2015 judging panel.
23 Feb 2015 09:37
Last night a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...
By Danette Breitenbach 20 Feb 2015 13:30
![[TrendTalk] Content is key to 'winning' Twitter](http://cdn.biz-file.com/c/1502/260298.jpg)
We know from a personal perspective that to get more followers on social media, we have to be active daily, post cool stuff, be authentic and be engaged. Is it the same for brands? The world's top 100 brands on Twitter are more active too and the key in 2015 is creating effective content.
By Louise Marsland 20 Feb 2015 10:38
NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...
20 Feb 2015 06:49
South Africa
