A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.
Annabel Porter 2 days ago
Marketers and agencies have until 3 May 2017 to express their interest in the Saarf proposal to replace Amps. The board of Saarf will sit then to make the decision on whether to proceed with the initiative or not. The second decision will be on whether to launch the new Marketing Research Foundation to replace Saarf.
2 days ago
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.
Parusha Partab 3 days ago
The mainstreaming of streamed digital content, packaged for every taste and available to a multitude of devices, is reshaping more than just the broadcasting industry.
3 days ago
VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.
3 days ago
Jacques du Bruyn, MD at digital marketing agency Flume, covered the topic "The untapped African youth market" at World Travel Market Africa 2017 - addressing the questions "How do you (as a travel brand or individual) speak to the African youth from a digital perspective?" and "How do you convince the African youth online?" We asked Du Bruyn to give us some of the answers.
Cari Coetzee 19 Apr 2017
Primedia Unlimited has moved its headquarters to Growthpoint Properties' newly refurbished ‘151 on 5th' office park on the corner of 5th Avenue and Park Lane in Sandton Central. It has 12,000 sqm of A-grade office space across a trio of uniquely designed low-rise, three-storey buildings that offer attractive rentals.
19 Apr 2017
Bamboo Network's chief executive Neo Matsau explains why adding a bit of management consulting to marketing communications and vice versa means you're better suited to find holistic creative solutions to a business problem, with the entire business in sight.
Leigh Andrews 18 Apr 2017
While celebrating a landmark 10 years in business, The Marketing Kraal (TMK) is making plans to enter the next phase with a bang.
The Marketing Kraal 18 Apr 2017