Most read Marketing news in South Africa

The ladies of the first ever SheSays Cape Town panel. Image: ©

#FairnessFirst: SheSays launches in Cape Town

It's not often that my #FairnessFirst column is about an event I've covered, but there is always a first time - this is it! 'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter - the first in Africa and 42nd across the world - at the Red & Yellow Creative School of Business in Salt River...

By Leigh Andrews 7 hours ago

#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time.

By Serge Vaezi 7 hours ago

This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.

By Andy Walker 2 days ago

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, I chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys.

By Jessica Tennant 19 Apr 2018

Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer.

By Lara-Anne Derbyshire 18 Apr 2018

E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?

By Fiona Brauns 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.

17 Apr 2018

It's time to stop treating millennials as a single target segment

Every day we hear about the importance of the millennial market, but in actuality there is a dividing line between 'old' and 'young' millennials. Any time we try to speak to millennials as a whole, we are missing half of them.

Issued by IGI 17 Apr 2018

Industry folks, it's time to make the circle bigger

Make the circle bigger, make the circle bigger Jr (Khangi) that's my...huh uh hey, Jr (Khangi) that's my...huh uh hey Show Dem, Show Dem, Show Dem Jr (Khangi) Show Dem...

By Khangelani Dziba 17 Apr 2018

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month.

By Jessica Tennant 16 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time

All the economic indicators, as well as other portents are in place for unparalleled Africa development, according to Jack Leslie, chairman of global marketing communications firm, Weber Shandwick. Leslie visited South Africa and Kenya recently to open a dedicated office in Nairobi.

By Louise Marsland 16 Apr 2018

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