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Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

Grand Prix at the end of rainbow for The MediaShop
Grand Prix at the end of rainbow for The MediaShop

The MediaShop has been awarded the Advertising Media Association of South Africa (AMASA) Roger Garlick Grand Prix Award for the Coke Rainbow campaign. It also won Gold for the campaign in the Best Experiential /Event category. The Awards took place last night at Summer Place, in Johannesburg.

By Danette Breitenbach 17 Oct 2014 10:41

Drive Dry TVC heralds start of 2014 campaign
Drive Dry TVC heralds start of 2014 campaign

The brandhouse 2014 Drive Dry campaign calls on all South Africans to make a public pledge to drink responsibly and to go to Facebook to make the public pledge to "drink and not drive" or "drive and not drink."

17 Oct 2014 09:04

Value of city brands to be discussed at SA Competitiveness Forum
Value of city brands to be discussed at SA Competitiveness Forum

Brand South Africa will host the second annual South African Competitiveness Forum (SACF) on 4-5 November 2014 at EY (Ernest and Young) in Sandton. One of the topics to be discussed will be the role of cities in contributing to South Africa's competitiveness, as part of the theme, 'Active Citizenship and its role in changing the South African brand reality.'

17 Oct 2014 08:44

Andrea Quaye to deliver this year's Redzone Marketing Lecture
Andrea Quaye to deliver this year's Redzone Marketing Lecture

The second Redzone Marketing Lecture will feature Andrea Quaye, newly installed Marketing Director at SAB Miller, who will share valuable insights on beverage marketing in a highly competitive global market; where the pressure points are and how to stay fresh, fizzy and fit.

17 Oct 2014 08:36

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Danette Breitenbach
Grab the opportunities created by a shifting world

There is great potential in South Africa. The country is a huge market and you cannot count yourself as a global player if you are not in Africa, and you cannot play in Africa if you are not in South Africa.

By Danette Breitenbach 16 Oct 2014 11:28

Heineken launches 'Open Your City' campaign
Heineken launches 'Open Your City' campaign

Heineken has unveiled their new 'Open Your City' campaign, launching in South Africa this summer.

16 Oct 2014 10:19

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00

[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein
[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein

Tune in to the Biz Takeouts Marketing & Media radio show, tomorrow, Thursday, 16 October, from 9am-10am as show host Warren Harding chats to Nader Henein, Regional Director: Product Security, BlackBerry. [twitterfall]

15 Oct 2014 10:26

Entries open for 2015 IAB South Africa Bookmarks Awards
Entries open for 2015 IAB South Africa Bookmarks Awards

The inaugural IAB Digital Summit will precede the 2015 IAB South Africa Bookmarks Awards. Both will be held on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg.

15 Oct 2014 08:33