Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.
Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.
Murray Robertson 1 day ago
Join us for a fascinating glimpse into the world of Neuromarketing and see how these insights can help you uncover the hidden triggers of consumer purchasing behaviour.
Knowledge Resources 1 day ago
A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.
1 day ago
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 1 day ago
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Chemory Gunko 2 days ago
The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit.
Leigh Andrews 3 days ago
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 3 days ago
Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we'd like them to do once we've told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong.
Gawk 13 Jan 2017
Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment.
Chemory Gunko 13 Jan 2017