Marketing most read



Making marketing more efficient in tough times - Chris Moerdyk
Making marketing more efficient in tough times

The biggest challenge marketers and especially advertisers will face in 2015 is pressure to cut budgets. But, there is a way out.

Issued by Chris Moerdyk 27 Jan 2015 12:59

Belvedere Vodka gets product placement in new Bond film
Belvedere Vodka gets product placement in new Bond film

The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.

27 Jan 2015 08:33

Waking the dead: Increased sales from "beyond the grave"
Waking the dead: Increased sales from "beyond the grave"

This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects, and pushing prospects through to close.

By Brandon Faber 23 Jan 2015 13:59

Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers, who don't spend much time surfing the Web or leave a trail of digital data behind them wherever they go.

By Richard Mullins 23 Jan 2015 11:03

[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman

On the last Biz Takeouts Marketing and Media Radio show on Thursday, 22 January, show host Warren Harding was joined in studio by Nadia Boucher Coombe, Head of Marketing for 24.com.

22 Jan 2015 13:18

Enabling The Love Trust - Brand Alive
Enabling The Love Trust

Leading international brand development and expression consultancy, Brand Alive, has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most. 'Enable' - the new division of The Brand Alive Group - will do precisely this - enable the business success of deserving social initiatives through the application of world-class brand development and expression services and practices.

Issued by Brand Alive 22 Jan 2015 11:40

IMM endorses IAS' marketers' Masterclass Programme
IMM endorses IAS' marketers' Masterclass Programme

A strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM), a leading Southern African independent marketing college, will see the IAS' Marketers' Masterclass Programme endorsed by the Graduate School.

22 Jan 2015 09:38

The CMO's biggest pain points - and how to get relief in 2015 - Effective Intelligence
The CMO's biggest pain points - and how to get relief in 2015

If you're a marketer and you want to focus on one key goal for 2015 (that your boss will love you for), strongly consider the "integration of marketing" efforts in an increasingly digital age. So how would you integrate marketing, business and IT objectives in one cohesive vision AND have the right partner to help you achieve that vision in a reasonable timeframe?

Issued by Effective Intelligence 21 Jan 2015 13:20

[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman
[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 22 January 2015, from 9-10am, show host Warren Harding chats to Nadia Boucher Coombe, Head of Marketing for 24.com, and Mike Sharman, owner and founder or Retroviral Digital Communications.

21 Jan 2015 12:09

Authentic social consciousness starts at home - NATIVE VML
Authentic social consciousness starts at home

There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry. They feel hard done by, ripped off and even abused by retailers, banks, airlines, etc.

Issued by NATIVE VML 21 Jan 2015 11:18

BSK Marketing focuses on healthy choices at latest Stokvel Network Forums - BSK Marketing
BSK Marketing focuses on healthy choices at latest Stokvel Network Forums

Focusing on a theme of healthy eating habits over the festive season - and onward into 2015 - BSK Marketing successfully hosted two Stokvel Network Forums in December. Sponsored by the Willowton Group, the forums took place in Mamelodi, Pretoria and Orlando West in Soweto.

Issued by BSK Marketing 21 Jan 2015 09:59

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

Online learning for MBAs - LSM evaluates
Online learning for MBAs - LSM evaluates

An article evaluating opportunities and benefits of online learning, particularly as they relate to MBA degrees, is now available from the London School of Marketing.

20 Jan 2015 09:40