Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 1 day ago

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 2 days ago

Mike Saunders
#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 3 days ago

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings
[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

On the next Biz Takeouts Marketing & Media radio show on Thursday, 22 September 2016, from 9-10am, show host Warren Harding chats to Mike Wronski (@mikewronski), director of Digital Flow.

3 days ago

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.

By Bandile Ndzishe 3 days ago

#InnovationMonth: The global digital reach of Jellyfish
#InnovationMonth: The global digital reach of Jellyfish

Tim Lombard, MD of the SA Jellyfish online marketing agency, explains how the world's biggest boutique agency is picking up great momentum locally, with a number of international learnings to bring to the South African market.

By Leigh Andrews 20 Sep 2016

The opportunities of "Siri" to brands
The opportunities of "Siri" to brands

I should be jealous as my husband has a girlfriend called Siri. She helps him with directions, searches for information and plays his favourite music. But to be honest sometimes her voice impediments leaves us in stitches when I ask for "Sandton City" and she calls out "SinCity" (LOL). Siri has become a personal assistant in reducing down time and effort for most iPhone users.

By Audrey Naidoo 20 Sep 2016

Boris Dzhingarov
Three tips to ensure your company blog is an asset, not an anchor

By now you've probably read hundreds of articles about how essential a blog is to your business and for marketing it. You studied up on all the tricks before you went to work creating a blog for your firm, and you even made sure your posts were designed just as the experts suggested in order to attract the most readers.

By Boris Dzhingarov, Issued by Monetary Library 19 Sep 2016

Mbongiwork's disruptive #VWAdentureWorld draws crowds at the SA Festival of Motoring
Mbongiwork's disruptive #VWAdentureWorld draws crowds at the SA Festival of Motoring

VW SA and brand experience agency Mbongiworks drew big audiences at the SA Festival of Motoring at Kyalami with a disruptive approach.

Issued by Mbongiworks 19 Sep 2016

Just digital is just not enough
Just digital is just not enough

Almost every company's marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is not enough for a company to be relevant and stay ahead of its competitors. We look at some of the factors that make one company more successful than another at digital marketing.

By Carryl Harvey, Issued by Amorphous 19 Sep 2016

SA's ad industry must not regress to using outmoded digital metrics for ROI
SA's ad industry must not regress to using outmoded digital metrics for ROI

South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies. One effect is that traditional agencies are being pushed by their new international owners to get more serious about online advertising and to position themselves as full-service consultancies.

By Andre Steenekamp 19 Sep 2016