The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before.
1 day ago
As with any business, operations and customer services are two key aspects to ensuring that a business functions efficiently. With this in mind TLC Marketing is excited to announce two new additions to their growing Africa office: Nazmeen Tayob, who joins the agency as Operations Director, and Calvin Myles, who joins as Customer Services Manager.
TLC Marketing Worldwide 1 day ago
As an introduction of its newest client, luxury menswear brand Ermenegildo Zegna, award-winning publicist Marcus Brewster has facilitated Top Billing presenter Nico Panagio and crew's visit to London to attend the opening of Zegna's global flagship store in New Bond Street.
1 day ago
"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description, which would fit almost any business today, was part of a fictional scenario set-up in the recent HumanEdge Influencer change workshop and which had attendees nodding their heads in agreement.
Leigh Andrews 2 days ago
Vega School has just launched a new ad campaign calling for students to find their purpose during times of uncertainty, just as potential students are considering their choices for the upcoming year.
2 days ago
A new campaign, #Ridewise aims to increase the awareness around the dangers of texting and other road safety hazards while driving, as the holiday season approaches.
2 days ago
Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.
JP Kloppers 3 days ago
The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But HumanEdge's Influencer: Power to change workshop warns that many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience.
Leigh Andrews 3 days ago
LG Electronics says it is natural for a business to take great pride in its products, developed to meet the changing demands of the modern consumer. However, business creativity and innovation are about more than new products, to become the very centre of the company's way of doing things.
2 Dec 2016
Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.
Jared Koning 2 Dec 2016
Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post - we thought it apt to quote from HuffPost for this installment of marketing wisdom.
Herman Cremer 1 Dec 2016