The biggest challenge marketers and especially advertisers will face in 2015 is pressure to cut budgets. But, there is a way out.
Issued by Chris Moerdyk 27 Jan 2015 12:59
The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.
27 Jan 2015 08:33
This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects, and pushing prospects through to close.
By Brandon Faber 23 Jan 2015 13:59
I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers, who don't spend much time surfing the Web or leave a trail of digital data behind them wherever they go.
By Richard Mullins 23 Jan 2015 11:03
![[Biz Takeouts Podcast] 119: Careers24 Sandcastle campaign and Mike Sharman](http://cdn.biz-file.com/c/1501/252785.jpg)
On the last Biz Takeouts Marketing and Media Radio show on Thursday, 22 January, show host Warren Harding was joined in studio by Nadia Boucher Coombe, Head of Marketing for 24.com.
22 Jan 2015 13:18
Leading international brand development and expression consultancy, Brand Alive, has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most. 'Enable' - the new division of The Brand Alive Group - will do precisely this - enable the business success of deserving social initiatives through the application of world-class brand development and expression services and practices.
Issued by Brand Alive 22 Jan 2015 11:40
A strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM), a leading Southern African independent marketing college, will see the IAS' Marketers' Masterclass Programme endorsed by the Graduate School.
22 Jan 2015 09:38
If you're a marketer and you want to focus on one key goal for 2015 (that your boss will love you for), strongly consider the "integration of marketing" efforts in an increasingly digital age. So how would you integrate marketing, business and IT objectives in one cohesive vision AND have the right partner to help you achieve that vision in a reasonable timeframe?
Issued by Effective Intelligence 21 Jan 2015 13:20
![[Biz Takeouts Lineup] 119: Careers24 Sandcastle campaign and Mike Sharman](http://cdn.biz-file.com/c/1501/252406.jpg)
On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 22 January 2015, from 9-10am, show host Warren Harding chats to Nadia Boucher Coombe, Head of Marketing for 24.com, and Mike Sharman, owner and founder or Retroviral Digital Communications.
21 Jan 2015 12:09
There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry. They feel hard done by, ripped off and even abused by retailers, banks, airlines, etc.
Issued by NATIVE VML 21 Jan 2015 11:18
Focusing on a theme of healthy eating habits over the festive season - and onward into 2015 - BSK Marketing successfully hosted two Stokvel Network Forums in December. Sponsored by the Willowton Group, the forums took place in Mamelodi, Pretoria and Orlando West in Soweto.
Issued by BSK Marketing 21 Jan 2015 09:59
Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...
By Andrea Mitchell 21 Jan 2015 05:10
An article evaluating opportunities and benefits of online learning, particularly as they relate to MBA degrees, is now available from the London School of Marketing.
20 Jan 2015 09:40
South Africa
