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Designed to inspire
Designed to inspire

It seems fitting that the advertising industry will be gathering in Cape Town once again, the city dubbed the World Design Capital 2014, for its celebration of creativity in the guise of the Loerie Awards next week.

By Our Reporter 2 Sep 2014 05:54

Kamogelo Modise
The blurred lines between online marketing and advertising

Although online marketing is a bigger umbrella in which you find online advertising, the two should not be confused as one.

By Kamogelo Modise 1 Sep 2014 14:56

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

Debut of Social Media Week in Johannesburg
Debut of Social Media Week in Johannesburg

Social Media Week (SMW) debuts in Johannesburg from 22-26 September 2014. All main events will take place across Braamfontein and Milpark including the Wits Theatre, Wits Amphitheatre, Jozi Hub and more. There will also be a number of independent events taking place throughout the city from Melville to Bryanston.

1 Sep 2014 09:45

Women in advertising: Impetus flags
Women in advertising: Impetus flags

Women have failed to "kick on" in the advertising industry after building a strong base at senior level, says Gail Curtis, former head of the Saatchi & Saatchi agency in SA.

By David Furlonger 1 Sep 2014 08:31

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Marketing a product that doesn't yet exist - Rendermatic Virtual Studios
Marketing a product that doesn't yet exist

Sounds like a challenge right? Well, it may in fact be a lot simpler than you think.

Issued by Rendermatic Virtual Studios 28 Aug 2014 12:32

Chris Anderson
Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology. Stored information has doubled every 40 months since the 1980s. Since 2012, 2.5 exabytes (that's 10 million with 28 more zeroes) of data is created every day, according to an IBM study in 2013.

By Chris Anderson 27 Aug 2014 10:40

Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLAs), together with their service providers, are very well placed to enjoy the chemistry and promise of brand growth that attracted them to each other in the first place.

By Johanna McDowell 27 Aug 2014 05:25