South African digital and content marketing studio, Content Candy, is expanding its operations to Zimbabwe.
2 days ago
The hotel industry is a highly competitive field, so it is no surprise that an effective public relations (PR) strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind.
3 days ago
The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world. My timeline and inbox filled up with doomsday headlines like "Latest Facebook announcement spells disaster for marketers!". Social Media communities are abuzz with conversation and so-called gurus are bandying about all sorts of (ridiculous) hacks to help you prepare for 'the end' of brand pages as we know it.
Shelley Finch 17 Jan 2018
With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond.
IGI 17 Jan 2018
The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg.
17 Jan 2018
"AdReaction: The Art of Integration" reveals key learnings to help marketers design integrated and customised campaigns and avoid the pitfalls of fragmentation
Kantar Millward Brown 17 Jan 2018
Bongani Chinkanda, CEO of HDI Youth Marketeers, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on connecting with township youth.
IMC Conference 17 Jan 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.
Natalia Rosa 16 Jan 2018
Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect.
Leigh Andrews 16 Jan 2018
Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience before it was bought. We were content not to experience what we were being sold, relying on the vivid pictures painted in words to entice us to crack open our passports and venture to far-off lands.
Natalia Rosa 15 Jan 2018
This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy.
Janine Lloyd 15 Jan 2018