Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 1 day ago

Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely.

By Leigh Andrews 1 day ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Brand manager of Sorbet Group and daughter of founder Ian Fuhr, Jade Kirkel believes that the key to managing a brand is to realise that “every person in the company is essentially a brand manager and has a fundamentally important role and responsibility in embodying the brand at all times”. Her role is to give Sorbet employees the tools, know-how and drive, as well as create an environment in which they can do this well.

By Jessica Tennant 1 day ago

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'.

2 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 2 days ago

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

2 days ago

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA).

Issued by Dentsu Aegis Network 2 days ago

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP.

By Ryan Kh 3 days ago

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven.

By John Little 3 days ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston.

3 days ago

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.

3 days ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 3 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 20 Mar 2017