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Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 2 days ago

The opportunity that is the small screen
The opportunity that is the small screen

Those of us who work in South Africa's 'traditional' corporate sector are often surprised by some of the work practices and technology habits outside of the upstairs corner office.

By Mike Laws 2 days ago

rawpixel © -
Two weeks left to express your opinion on replacing Amps

Marketers and agencies have until 3 May 2017 to express their interest in the Saarf proposal to replace Amps. The board of Saarf will sit then to make the decision on whether to proceed with the initiative or not. The second decision will be on whether to launch the new Marketing Research Foundation to replace Saarf.

2 days ago

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.

By Parusha Partab 3 days ago

dolgachov ©
The rise of the screens - on-demand causes multi-industry disruption

The mainstreaming of streamed digital content, packaged for every taste and available to a multitude of devices, is reshaping more than just the broadcasting industry.

3 days ago

Anar Mammadov © –
Understanding the millennial market

VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.

3 days ago

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment.

By Dr. Ludi Koekemoer 19 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

Jacques du Bruyn, MD at digital marketing agency Flume, covered the topic "The untapped African youth market" at World Travel Market Africa 2017 - addressing the questions "How do you (as a travel brand or individual) speak to the African youth from a digital perspective?" and "How do you convince the African youth online?" We asked Du Bruyn to give us some of the answers.

By Cari Coetzee 19 Apr 2017

I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency.

By Leigh Andrews 19 Apr 2017

Growthpoint 151 on 5th
Primedia Unlimited takes up offices at Growthpoint's 151 on 5th

Primedia Unlimited has moved its headquarters to Growthpoint Properties' newly refurbished ‘151 on 5th' office park on the corner of 5th Avenue and Park Lane in Sandton Central. It has 12,000 sqm of A-grade office space across a trio of uniquely designed low-rise, three-storey buildings that offer attractive rentals.

19 Apr 2017

Bamboo Network’s chief executive Neo Matsau.
Managing business problems from a marketing lens with Bamboo Network

Bamboo Network's chief executive Neo Matsau explains why adding a bit of management consulting to marketing communications and vice versa means you're better suited to find holistic creative solutions to a business problem, with the entire business in sight.

By Leigh Andrews 18 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building
Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal (TMK) is making plans to enter the next phase with a bang.

Issued by The Marketing Kraal 18 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this.

By Quinton Jones 17 Apr 2017