For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
Fast-food franchise Nando's plans to refresh its market positioning and has filled the coop with a roster of marketing agencies.
2 Dec 2013 07:03
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong! Especially not if up to 40% of retail sales happen at the tail end of the year.
By Catherine Milward-Bridges 29 Nov 2013 07:51
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors, responsible for over R2 billion in advertising spend a year, and the heads of advertising and digital agencies.
28 Nov 2013 09:26
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
The Small Business Growth Conference which took place during Global Entrepreneurship Week made an incredible impact at the Maslow Hotel in Johannesburg last week. Top industry leaders in the SMME sector delivered refreshing, insightful and inspiring content to an engaged audience of entrepreneurs and small business owners looking to improve their overall business operations.
Issued by Living Your Brand 27 Nov 2013 12:46
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception. You need to understand the dynamic and evolving digital marketing practices in a South African context.
By stephen sandmann 27 Nov 2013 07:52
If you've heard the term 'Content Marketing Matters Most' and felt your jaw slack with the lack of enthusiasm, you are not alone. If you felt this way because of how this content generally inundates your day and leaves you overcome with an acute case of the discombobulations - you are not alone. And if you are thankful that Angela Lansbury has devoted her time to opposing a remake of 'Murder, She Wrote' rather than filming videos of herself twerking and uploading these to YouTube - you too, are not alone.
By Dylan Balkind 27 Nov 2013 06:04
A seemingly harmless yet inappropriate picture of you on Facebook may create a good laugh for your friends and even generate a number of likes. However, such a representation of you does not aid your personal brand at all.
By Laura Chiweshe 26 Nov 2013 09:20
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