How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating.

By Paula Raubenheimer 16 hours ago

The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

According to Google, more than 20 million South Africans are using the internet today. Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the Internet is a truly mainstream technology that reaches South Africans from every walk of life.

By Bianca Quinn-Diavastos 23 hours ago

Measurability is key for marketers in tough economic times
Measurability is key for marketers in tough economic times

Marketers and accountants are usually on opposite sides of the boardroom table, but in tough economic times, marketers need to begin speaking the language of finance to account for their role and impact or they risk becoming irrelevant.

Issued by UCT Graduate School of Business 1 day ago

123RF
Agility is shaping brands of the future and niche is the 'new mass'

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration and that is the role of customer and brand experience.

By Nonku Mabena 1 day ago

KFC launches 'Add Hope Double Up' campaign for World Hunger Day
KFC launches 'Add Hope Double Up' campaign for World Hunger Day

The KFC CSI initiative, 'Add Hope' has launched a 'Add Hope Double Up' campaign to raise awareness around the plight of the millions of South African children who go to bed hungry every night, as World Hunger Day comes up on 28 May.

1 day ago

Screengrab from the ad
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country.

By Brendan Seery 2 days ago

Chief marketing officer: Ally or rival?
Chief marketing officer: Ally or rival?

The position of the chief marketing officer (CMO) has undergone tremendous scrutiny over the past few years. The role in and of itself - is it of value, should it be rebranded, what are its long term prospects and the relationship with the chief information officer (CIO)? Both CMO and CIO have had their boundaries shifted as they overlap and demand greater collaboration and integration.

By Desmond Struwig 2 days ago

David Blyth
Marketing to SA's youth: Seven ways to fly or fail

Gone are the days of children being seen and not heard. Today's youth have a voice and they are not scared to use it. The problem, at times, is that we're not yet listening. We should be. This is a savvy, influential generation, with sheer numbers, decision-making power and tech know-how behind them. Marketers, like parents and employers, need to take cognisance of the youth and their quirks and preferences.

By David Blyth, Issued by Yellowwood Future Architects 2 days ago

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world.

By Candice Simon 2 days ago

The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 3 days ago

Image by 123RF
Africa is poised for a digital revolution

Africa remains one of the preferred frontiers for investment opportunities and doing business, according to a report released by PwC Africa on Friday, 19 May 2016. Growth and foreign direct investment has continued in Africa amid the recent global economic uncertainty.

23 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

Saluting weird stock images
Saluting weird stock images

Greatstock has launched a competition asking agencies to submit the oddest, most out-of-place and weirdly specific stock images, as a comedic relief to the stock struggle.

20 May 2016