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Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

Part 1 of this two-part article can be viewed here: How to cover your content marketing bases.

By Roxana Bouwer 27 May 2015 06:47

Third Annual Youth Marketing Strategy Conference - Branded Youth
Third Annual Youth Marketing Strategy Conference

When: 25 & 26 June Where: The Maslow Hotel, Sandton, Johannesburg

Issued by Branded Youth 26 May 2015 14:40

How to cover your content marketing bases (Part 1)
How to cover your content marketing bases (Part 1)

No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information.

By Roxana Bouwer 25 May 2015 14:54

New Surf Auto and Verve! celebrate Women in White - Verve
New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range.

Issued by Verve 25 May 2015 12:07

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom.

By Joseph Neusu 22 May 2015 13:19

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On Thursday, 21 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Gerhard De Kock, Business Development Manager for Digicape, to talk about the iBeacon product called Beamo.

22 May 2015 09:45

Marrying new-age and traditional marketing skills
Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015 06:00

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist is to bring in a consumer's perspective to the advertising agency.

By Mogorosi Mashilo 21 May 2015 11:05

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died...

By Tim Wyatt-Gunning 21 May 2015 10:45

The world changed at midnight - marketing, too
The world changed at midnight - marketing, too

The business of marketing is the business of spreading ideas. We may want to spread the idea that people should trust in us, to believe in us...

By Walter Pike 20 May 2015 14:00

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 21 May 2015, from 9-10am, show host Warren Harding looks at iBeacon technology with Digicape.

20 May 2015 10:10

Five reasons why we use social media
Five reasons why we use social media

We would all agree that social media platforms are here to stay and it have become a less expensive way to communicate with our friends who are broad and local.

By Mxolisi Justice Nzimande 20 May 2015 09:48