Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group
Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group

Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

1 day ago

#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role.

By Beverley Klein 1 day ago

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CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 2 days ago

Ogilvy & Mather catches its sixth consecutive Loeries Grand Prix
Ogilvy & Mather catches its sixth consecutive Loeries Grand Prix

The O&M group took home 52 awards including a Grand Prix for KFC "Everyman Meals".

Issued by Ogilvy & Mather 2 days ago

Meltwater JHB event : Growth hacking your marketing strategy
Meltwater JHB event : Growth hacking your marketing strategy

Join Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth hack your marketing strategy to drive customer acquisition and loyalty.

Issued by Meltwater 2 days ago

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.

By Beverley Klein 2 days ago

Yegs Ramiah
Yegs Ramiah reaps Loeries® 2016 Marketing Leadership and Innovation Award

Yegs Ramiah, chief executive of brand at Sanlam and Santam, was recognised for her role in rebranding iconic financial services brands Sanlam and Santam brand during the first awards evening of the Loeries® 2016 on Saturday, 20 August.

3 days ago

Sarah Personette, VP global business marketing, Facebook. Source: Gallo Images.
#Loeries2016: Creating thumb-stopping creative in the mobile revolution

If you had any doubt about the mobile revolution, you should know this: research shows that the next billion people are going to come online through mobile. This was the insight shared by Sarah Personette, VP global business marketing for Facebook, at the annual DStv Seminar of Creativity that forms part of Loeries Creative Week.

By Lauren Hartzenberg 19 Aug 2016

Building brands in a world we can't control
Building brands in a world we can't control

It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired.

By Enver Groenewald 19 Aug 2016

#Loeries2016: MMA Forum sheds light on mobile marketing
#Loeries2016: MMA Forum sheds light on mobile marketing

The Mobile Marketing Association South Africa (MMASA) held a forum titled 'The art of the possible: building businesses on innovation and creativity through mobile' during Loeries Creative Week 2016.

By Pasqua Heard 18 Aug 2016

Good bye marketing! Hello growth hacking
Good bye marketing! Hello growth hacking

I am currently reading Ryan Holiday's book, Growth Hacker Marketing, alongside other growth hacking resources, about 33 of them in total.

By Joseph Neusu 18 Aug 2016

Five SEO skills you need for a successful content marketing campaign
Five SEO skills you need for a successful content marketing campaign

After Pokémon Go going viral in just one week, it would be an understatement to say that things are simply changing. Humanity is rapidly heading toward a future we've only seen in science fiction movies - and, as marketers, our job is to keep up. This means creating campaigns that not only target specific audiences, but also take into account their needs and expectations.

By Alexander Grosu 17 Aug 2016

Neuromarketing - key insights to unlocking your customer's brain for instant sales
Neuromarketing - key insights to unlocking your customer's brain for instant sales

What really drives your consumers to buy and how do they decide? Find out how Neuromarketing can help you uncover the hidden triggers and convert more prospects to customers.

Issued by Knowledge Resources 17 Aug 2016