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Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba - the uber-inspiration station which sets the tone for the working year; and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes, great advertising of course - and also the busiest time of the year in the media, marketing and advertising industry!

By Louise Marsland 16 Sep 2014 13:05

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Chris Moerdyk
Massive shifts in marketing landscape good for business

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms.

By Chris Moerdyk 15 Sep 2014 05:33

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

Danette Breitenbach
Reinventing out of home

It's not just brands that need to shift their perceptions of out of home (OOH) media; the industry also has to - shifting from the traditional poster to the interactive poster and real-time digital networks.

By Danette Breitenbach 12 Sep 2014 05:26

Natasha Wright
Bye-bye birdie - new food law challenges

The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years. According to studies, one of the four main risk factors for non-communicable diseases is an unhealthy diet.

By Natasha Wright 11 Sep 2014 14:42

[NewsMaker] James Burton
[NewsMaker] James Burton

James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project. The business has just undergone a repurposing, with Doug Lockhart becoming executive creative director and Warren van Rensburg appointed at Hero Cape Town as the new creative director.

By Louise Marsland 11 Sep 2014 14:20

Elodie Burls
The new ingredient to the marketing mix is also its most important

Spare a thought for modern marketers, their job has never been more difficult. They've never had to master so many tools, and the people they're marketing to have never been busier - their attention spans shorter than ever before...

By Elodie Burls 10 Sep 2014 13:34

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked whether these projects indeed have the desired impact.

By John Harvey 10 Sep 2014 06:02

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

Creative industries are key to opening new jobs for SA youth
Creative industries are key to opening new jobs for SA youth

South Africa's marketing and advertising industry faces a shortage of a number of key skills, especially in the digital space. Yet, the country has a large pool of jobless young people hungry for employment opportunities.

9 Sep 2014 08:56

Joseph Neusu
The power of word-of-mouth marketing

When I first travelled to Ghana on a business trip, my colleague who had visited the country earlier referred me to a hotel where he had stayed and he also gave me tips on where to shop and how to hustle on the crafts markets of Accra.

By Joseph Neusu 9 Sep 2014 06:46