Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 27 November 2014, from 9-10am as show host Warren Harding chats to Misha Teasdale and Lauren O'Donnell from Greenpop, and Dillon Jearey, CEO of KiloWatt AV.
26 Nov 2014 12:36
The Creative Circle Ad of the Month results for September/October 2014 have been announced.
26 Nov 2014 09:59
Café Culture has launched a sociable, 'live-free' campaign, #winewithoutrules to get people to forget about wine snobbery and enjoy its non-traditional, crafted Pinotage however they want.
25 Nov 2014 16:38
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Do you remember the days when there were plenty of functions (xmas and other parties) where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner" (gossip)? This was a great source of information.
By Rolf Akermann 25 Nov 2014 10:27
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.
By Jessica Taylor 25 Nov 2014 08:58
Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...
By Leigh Andrews 24 Nov 2014 14:15
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00
Cannes Lions will award Heineken with the 2015 Creative Marketer of the Year award at the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France.
24 Nov 2014 10:21
Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00