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Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work that is geared to move the right levers needed to support the ultimate objective of being in business, and that is profit. That is why marketers in businesses spend so much time with the finance team; some on a daily, weekly and monthly basis.

By Bryan Ndlovu 28 Aug 2015 13:43

Sunday Times Top Brands Conference, Top Brands Awards announced
Sunday Times Top Brands Conference, Top Brands Awards announced

The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...

28 Aug 2015 07:44



Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Since then great strides have been taken in marketing metrics to try and measure the effectiveness of marketing spend - and the result is often a fairly clear picture of, say, advertisement or a speak campaign.

By Noƫleen Bruton 27 Aug 2015 11:07

What is the future of insights and analytics? - Bizcommunity.com
What is the future of insights and analytics?

Bizcommunity has partnered with Millward Brown in South Africa to conduct 'Insights2020 - Driving Customer-Centric Growth' - a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth.

Issued by Bizcommunity.com 27 Aug 2015 10:37

Beginners' guide to content marketing for real estate
Beginners' guide to content marketing for real estate

The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.

By Charles Mburugu 26 Aug 2015 14:47

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO
[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

On the next Biz Takeouts Marketing & Media radio show, Thursday, 27 August 2015, from 9-10am, show host Warren Harding is joined by CEO of Effective Measure (@e_measure), Graham Plant, who is visiting South Africa this week from Australia.

26 Aug 2015 08:32

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

Forget words, consumers like pictures - Chris Moerdyk
Forget words, consumers like pictures

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word.

Issued by Chris Moerdyk 25 Aug 2015 08:22

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

Innovation as content
Innovation as content

In an office meeting morning, we stumbled upon McDonald's impressive, fresh, take-away packaging (clearly, we're an easily distracted lot)...

By Erik de Jager & Cole Matthews 24 Aug 2015 12:40

Calculating the budget (Part three)
Calculating the budget (Part three)

Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all...

By Chris Brewer 24 Aug 2015 12:00

Take your skills to the next level with a Masters in Marketing Management at UJ!
Take your skills to the next level with a Masters in Marketing Management at UJ!

Differentiate yourself in the workplace and better your career prospects with a Masters degree from the University of Johannesburg.

Issued by University of Johannesburg 24 Aug 2015 08:37