It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married so that the initial source of influence was known? It would be revolutionary, and it's almost here.
Danette Breitenbach 1 day ago
"A specialised agency can add massive value to your business. The trick is determining when a creative marketing firm makes sense for your business and understanding how an agency can help you," says Sylvia Schutte, managing director of the full service communication agency, Stratitude.
1 day ago
There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down.
Walter Pike 2 days ago
When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.
Launching an app is not as simple as just creating it and making it available for download. I mean, sure, you can do it that way, but it will get no attention and hardly anyone will ever download it or rate it well enough for it to make it to a visible spot.
Siya Carla 3 days ago
Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.
Nicola Graves 24 Jun 2016
Brazil recently amended its 2009 Olympic Act to protect official event sponsors from ambush marketers. The changes took effect on May 10, 2016, ahead of the Rio 2016 Games.
24 Jun 2016
What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago. Recently after being asked the question, and not having a clear answer, Ben Wagner, Head of NATIVE VML, got to grips with what makes up a successful campaign using the analogy of the human body.
Danette Breitenbach 24 Jun 2016
Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London earlier this week.
23 Jun 2016