Creative agency, Boys & Girls and international telecoms company, Digicel have partnered on a new campaign starring Usain Bolt, in the run up to Rio 2016. The agency also commissioned a bespoke track from Soca music star, Michel Montano, which over the past few weeks has been gaining popularity organically and has had radio airplay internationally.
2 days ago
Routes 2016 Marketing Awards has announced Cape Town International Airport in South Africa as the overall winner of the Routes Africa edition of the awards for its network development initiatives in the Western Cape.
3 days ago
On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.
20 Jul 2016
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.
Jana Rooheart 19 Jul 2016
In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.
19 Jul 2016
Chiara Di Rago 19 Jul 2016
DUO Marketing recently partnered up with Sparrow Schools to offer pro bono digital consulting services. The school delivers specialised education for learners between 7 and 18 years of age.
Beverley Klein 18 Jul 2016
We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.
Louise Marsland 18 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016