Apple's special edition iPhone X release - like the new iPhones before it - brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?
Harald Wieser 3 days ago
Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington. The conference, titled 'Connecting Women Businesses Globally: Accelerating Growth Through Innovation and Technology' is sponsored by Microsoft, who is also hosting the event at their global headquarters in Washington State on 12-14 November 2017. This year's conference has a strong focus on technology, cybersecurity and innovation, issues that are pivotal to IWEC's sophisticated global network of women-owned businesses, whose combined revenue exceeds $25bn per year.
3 days ago
It is with great excitement that The Red & Yellow School unveils the much-anticipated 6th edition of its digital marketing textbook, eMarketing: The Essential guide to Marketing in a Digital world, as a beta version for review. Proudly celebrating its 10th anniversary when published early 2018, this 600-plus page tome promises to become even more of a trusted resource than its predecessors.
Red & Yellow 15 Nov 2017
Traditionally, companies have seen digital as just another marketing channel, isolated from operations, with these two areas never to interfere with each other. In truth, any good business runs as a holistic entity, and no one area can survive without the other. Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways.
We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years. In some cases, we have continued working with these brands throughout the course of their app journeys and these are some of the fundamental (as well as subtler) learnings anyone looking to make a dent in the space can take from this experience...
Lynette Hundermark 15 Nov 2017
A year and a half since being appointed CEO of TBWA\Hunt\Lascaris, Karabo Denalane explains why "there's never been a better time to be in the industry."
Jessica Tennant 14 Nov 2017
A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks. World Wide Worx, a leading technology market research company, is partnering with Continuon for the 2018 South African Social Influencer Survey.
14 Nov 2017
Only emotionally satisfied customers have high levels of brand affinity, and exhibit different spending patterns from customers who are only cognitively satisfied. Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty.
Danette Breitenbach 13 Nov 2017
Most organisations today are taking a more data-driven approach to everything from sales and marketing to operations and human resources. Yet few of them have the real-time reporting information or the integrated, holistic view of their businesses that they need to truly maximise the value of their data and analytics.
Richard Mullins 13 Nov 2017
Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the future". We asked him to elaborate as our #MeettheMarketer this month on Bizcommunity.africa.
Louise Marsland 13 Nov 2017
Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations. It can really only work if you have the systems in place to manage it.
Dan Marcus 13 Nov 2017