Philips has launched its 'Gift of Light' campaign during the festive season, enabling the public to make a donation from as little as R300 to provide a healthier and safer home environment for impoverished communities...
19 Dec 2014 08:06
Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.
Issued by E-Intelligence 18 Dec 2014 09:24
If happiness is an objective for all of us, isn't it time marketers paid more attention to this in their strategies? Too many campaigns tell us that a brand will transform us into the people we want to be, delivering fulfillment and happiness - in other words, who you are now, is probably not good enough.
Issued by LiveMoya 18 Dec 2014 08:49
If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.
Issued by Foreword 18 Dec 2014 08:47
Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... There's even an idea for a few products you'd probably prefer to never use...(videos)
By Rod Baker 18 Dec 2014 07:00
The second Independent Agency Selection company (IAS) Marketers Masterclass for 2015 will feature Tina Fegent, UK-based procurement and marketing expert, on 'Procurement - Friend or Foe? A better way to SLAs'. The masterclass will take place on 3 March 2015 in Johannesburg at the Institute of Directors.
17 Dec 2014 08:35