Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married so that the initial source of influence was known? It would be revolutionary, and it's almost here.

By Danette Breitenbach 1 day ago

When is it time to get an agency?
When is it time to get an agency?

"A specialised agency can add massive value to your business. The trick is determining when a creative marketing firm makes sense for your business and understanding how an agency can help you," says Sylvia Schutte, managing director of the full service communication agency, Stratitude.

1 day ago

The NSPCA's official response...
Only people generating bad publicity say there is no such thing

There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down.

By Walter Pike 2 days ago

Chris Moerdyk
Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

Act now On MAC Codes
Act now On MAC Codes

The new Marketing Industry and Communications (MAC) B BBEE sector code has been finalised, placing the onus on measured entities such as large media agencies to transform, as well as to support small black businesses in the process.

By Dharmesh Nagar 2 days ago

Attree
Content strategy for the future

Melissa Attree, director of content strategy at Ogilvy & Mather SA, recently took time out of her busy schedule to host an informal training session with Bizcommunity's content team on content strategy for the future.

By Leigh Andrews 2 days ago

The real "big idea"
The real "big idea"

I have become fascinated by the idea of ideas.

By Walter Pike 2 days ago

About Neuroscience, whorehouses and advertising
About Neuroscience, whorehouses and advertising

When I worked in advertising in the 1970s, a popular joke was: "Don't tell my mother I work in advertising; she thinks I'm a piano player in a whorehouse."

By Erik Du Plessis 2 days ago

Step by step post-launch app marketing plan
Step by step post-launch app marketing plan

Launching an app is not as simple as just creating it and making it available for download. I mean, sure, you can do it that way, but it will get no attention and hardly anyone will ever download it or rate it well enough for it to make it to a visible spot.

By Siya Carla 3 days ago

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.

By Nicola Graves 24 Jun 2016

Brazil ready for Olympics with new ambush marketing laws
Brazil ready for Olympics with new ambush marketing laws

Brazil recently amended its 2009 Olympic Act to protect official event sponsors from ambush marketers. The changes took effect on May 10, 2016, ahead of the Rio 2016 Games.

24 Jun 2016

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago. Recently after being asked the question, and not having a clear answer, Ben Wagner, Head of NATIVE VML, got to grips with what makes up a successful campaign using the analogy of the human body.

By Danette Breitenbach 24 Jun 2016

Woolworths wins international award for marketing campaign
Woolworths wins international award for marketing campaign

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London earlier this week.

23 Jun 2016