Crisis management: Can you afford not to take action?
Crisis management: Can you afford not to take action?

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.

By Nigel Hollis, Issued by Kantar Millward Brown 9 hours ago

Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.

By Murray Robertson 1 day ago

The Neuromarketing seminar is back by popular demand!
The Neuromarketing seminar is back by popular demand!

Join us for a fascinating glimpse into the world of Neuromarketing and see how these insights can help you uncover the hidden triggers of consumer purchasing behaviour.

Issued by Knowledge Resources 1 day ago

Webfluential, Student Village partnership opens up opportunities
Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

1 day ago

#BizTrends2017: The Big Rethink - Seismic trends in marketing
#BizTrends2017: The Big Rethink - Seismic trends in marketing

As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?

By Shireen Jaftha 1 day ago

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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

By Chemory Gunko 2 days ago

Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.

By Chris Moerdyk, Issued by Chris Moerdyk 3 days ago

TMI Media wins Kraft Heinz
TMI Media wins Kraft Heinz

TMI Media has started 2017 with a bang. The newly formed agency has been awarded the prestigious media portfolio for Kraft Heinz Company South Africa.

Issued by TMI 3 days ago

Nito500 © –
Tips from Netflix for your consumers' on-demand viewing pleasure

In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit.

By Leigh Andrews 3 days ago

#BizTrends2017: Future proofing your brand for 2017
#BizTrends2017: Future proofing your brand for 2017

One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.

By Nicole Shapiro 3 days ago

#Newsmaker: Tamsyn Friedman from CBR Marketing
#Newsmaker: Tamsyn Friedman from CBR Marketing

Tamsyn Friedman has been with CBR Marketing for the past five years and is now the group marketing manager. Her goal in her role is to make the presence of the brand stronger.

By Beverley Klein 16 Jan 2017

The low-down on how to get intimate with your customer
The low-down on how to get intimate with your customer

Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we'd like them to do once we've told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong.

Issued by Gawk 13 Jan 2017

123RF
Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment.

By Chemory Gunko 13 Jan 2017