Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away. 15 May 2013 11:32

Pondering Panda CEO slams research industry

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013. 16 May 2013 13:50

Avoid extraneous costs of traditional media

[Siddharth Bawa] Michelle works at Render*, a big conglomerate. As the group marketing lady, she's due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. 13 May 2013 10:43

Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

All the South African CLIO Awards winners

The CLIO Awards is a recognized international awards competition for advertising, design, interactive and communications. Herewith the South African winners of the 2013 CLIO Awards. 14 May 2013 14:08

What's in a name?

[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success? 20 May 2013 06:09

Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

McCann Worldgroup

35 countries: 63 cities: Portfolio Night now on in Joburg

[Issued by McCann Worldgroup] Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers. 17 May 2013 12:02

Why alcohol ads should be banned

[Bhekisisa Mncube] Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month. It is indeed a brave move, but it's fraught with danger as the liquor industry is the largest contributor of advertising revenue for most media outlets. Yet, the social negative effects of alcohol use/abuse are incalculable. 26 Apr 2013 07:52

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

Bizcommunity.com

Reminder for Jozi students to enter Portfolio Night competition on Biz

[Issued by Bizcommunity.com] Branding, design or advertising students in Jozi, don't forget to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week Wednesday, 22 May 2013! Simply complete this form and upload a Biz Portfolio Showcase before Monday 20 May. 16 May 2013 14:10

The anatomy of a logo

[Chemory Gunko] Perhaps it's because marketing invades and pervades every aspect of our lives. Perhaps it's because the tech revolution has made the creation of marketing collateral so easily accessible. Whatever the reason, marketing is not a field where the experts will ever be left to do what it is they do, the way they know how best to do it - especially when it comes to something as subjective and personal as logo design. 6 May 2013 09:30