Much like transgressions against the seven deadly biblical sins are, say, frowned upon by custodians of heavenly portals, so too the seven deadly SEO sins can doom you to a lifetime of anguish as you languish on Page 10 of the SERPS - and watch as your marketing ROI goes up in flames.
Douglas Gauld 2 days ago
Customer experience is naturally at the forefront of any B2C company. The same focus is not, however, always seen in B2B companies, where marketers have little to no contact with influencing the buying decision, which creates and sustains profitable sales.
Jessica Woodruff 2 days ago
This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement.
Leigh Andrews 3 days ago
The exhibition, 'My Naam is Februarie: Identities Rooted in Slavery' has opened to the public at the Iziko Slave Lodge in Cape Town. The exhibition is part of the Slave Calendar, which was produced for Iziko Museums of South Africa by Geometry Global. Through the calendar, Iziko and Geometry, wanted to highlight an important aspect of the Cape's history, one that remains a mystery to many.
3 days ago
Recognising that the consumer's path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research - so marketers can assess which touchpoints are most influential in generating sales.
Ipsos 3 days ago
Dentsu Aegis Network is proud to announce the appointment of Themba Nobanda, as Client Service Director for Dentsu Aegis Network Sub-Saharan Africa. He commenced his position on 6 October.
Dentsu Aegis Network 3 days ago
The shift from traditional to post-demographic consumerism turns old ideas of consumption patterns on their head so that age, gender, location, income and family status now make way for individual expression and interest-based segments. This very shift has many marketers looking at their agencies for answers and solutions.
Paddington Station PR 24 Oct 2016
Colony HQ was announced as overall innovation master in the category of business with a turnover of less than R35m at the recent Accenture Innovation Index Awards 2016. Here's more on the importance of using big data to turn campaigns into customers and knowing what your customers need before they do.
Leigh Andrews 24 Oct 2016