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Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Give your piece a chance with a Biz Press Office

According to ongoing research by UK-based CMO institute, confidence in the effectiveness of content marketing is spurring 60% of marketers to devote increased budgets to this form of promotion year-on-year. Here's why content marketing should be an integral part of a communications campaign strategy.

Issued by Bizcommunity.com 16 Apr 2014 15:18

Fast food, democracy and the power of marketing

There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

By Amanda Sevasti 16 Apr 2014 14:28

Successful marketing strategies need top-level support

The companies we work with tend to be innovative, young and hungry tech companies that are committed to reaching the next step in their growth phase. They value the role marketing can play in helping them achieve this goal. But so often there's a disconnect between the intended importance of marketing and the day-to-day investment of time and energy needed from senior management to make this cooperative process work. Marketing strategies with budgets signed off too often get lost in a filing cabinet or obscure desktop folder, and by the end of the campaign period no one can even remember what was planned.

By Judith Middleton, Issued by Duo Marketing 16 Apr 2014 14:01

SABC DA ad ban: The battle continues

NEWSWATCH: The SABC's banning of a DA advert infringes freedom of expressions says the DA, reports Times Live, and the SABC has defended its ban, reports iafrica.com. The hearing was adjourned last night and resumes today at 6pm, reports news24.com.

16 Apr 2014 10:32

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizWazza) every Thursday from 9am-10am from the 2oceansVibe Radio. This week we chat to DK Badenhorst, Strategic Planner at Y&R Cape Town (@YoungRubicamSA) and the directors of MaxAxion (@MaxAxion), Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding). [twitterfall]

16 Apr 2014 09:53

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

The tourism video that's so bad...

... Even the Singapore Tourism Board, which commissioned it - has scrapped it. (Video - if you're brave and like something cheesy)

16 Apr 2014 06:55

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

By Danette Breitenbach 16 Apr 2014 06:46

Chivas celebrates Modern Gentleman campaign

Chivas 18 celebrated its Modern Gentlemen campaign at a 'Chivas 18 Crafted for the Senses' event, held at the modern Circa gallery in Rosebank. Johannesburg.

15 Apr 2014 09:38

Now is the time for SMS marketing

In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

By Craig Rossouw 15 Apr 2014 06:38

Dove Patches film campaign goes live in 57 countries

The short film 'Dove: Patches' highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

15 Apr 2014 06:19

Common project management failures and ways to avoid them

Project failure is never what project managers aim for, but it is unfortunately common, and, with improper planning, almost certainly inevitable.

By Jonathan Hawkes, Issued by Red & Yellow 14 Apr 2014 13:41