Digicel's new campaign stars Usain Bolt
Digicel's new campaign stars Usain Bolt

Creative agency, Boys & Girls and international telecoms company, Digicel have partnered on a new campaign starring Usain Bolt, in the run up to Rio 2016. The agency also commissioned a bespoke track from Soca music star, Michel Montano, which over the past few weeks has been gaining popularity organically and has had radio airplay internationally.

2 days ago

BlogDeBanderas via
Cape Town International Airport scoops Routes Africa Marketing Award

Routes 2016 Marketing Awards has announced Cape Town International Airport in South Africa as the overall winner of the Routes Africa edition of the awards for its network development initiatives in the Western Cape.

3 days ago

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Making molehills out of mountains.
#BehindtheSelfie with... Tim Legg

This week, we find out what's really going on behind the selfie with Tim Legg, CEO of Ole! Media Group.

By Leigh Andrews 20 Jul 2016

[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.

20 Jul 2016

Want to know why the Kardashians have become so popular?
Want to know why the Kardashians have become so popular?

"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."

By John Sanei 20 Jul 2016

Neuroscience, brand equity and Coca-Cola
Neuroscience, brand equity and Coca-Cola

In 1975, Pepsi started a campaign showing ordinary consumers who said they are Coca-Cola users taking a blind taste test of Pepsi and Coca-Cola.

By Erik Du Plessis 19 Jul 2016

Four millennial stereotypes that will ruin your ad campaign
Four millennial stereotypes that will ruin your ad campaign

Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.

By Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts.

By Chiara Di Rago 19 Jul 2016

#MandelaMonth: Sparrow Schools marketing takes flight
#MandelaMonth: Sparrow Schools marketing takes flight

DUO Marketing recently partnered up with Sparrow Schools to offer pro bono digital consulting services. The school delivers specialised education for learners between 7 and 18 years of age.

By Beverley Klein 18 Jul 2016

#TRENDING: Stop the world, I want to get off
#TRENDING: Stop the world, I want to get off

We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.

By Louise Marsland 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016