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Branding metered cabs boost adidas new brand
Branding metered cabs boost adidas new brand

New Wave Outdoor Media is boosting the brand awareness of adidas Ultra Boost through branded metered cabs across the country and at all the hotspots, including Cape Town International Airport to get the most visual impact and drive awareness of the brand.

26 Apr 2015 09:12

[TrendTalk] Why Influence Marketing has huge impact
[TrendTalk] Why Influence Marketing has huge impact

Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications.

By Louise Marsland 24 Apr 2015 11:59

South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

Don't let your brand fade away - embrace the new rules of customer engagement! - Knowledge Resources
Don't let your brand fade away - embrace the new rules of customer engagement!

Customer engagement is no longer about isolated experiences - it's all about meaningful and ongoing dialogues. Brands that embrace the new approach will thrive, while those that don't will soon fade away!

Issued by Knowledge Resources 23 Apr 2015 11:38

Rolf Akermann
Get the basics right

Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right...

By Rolf Akermann 22 Apr 2015 14:18

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising that they seem to have developed a natural defence against it, a type of "marketing blindness". Mobile devices are helping us move away from advertising banter.

By Richard Firth 22 Apr 2015 13:08

[Orchids & Onions] Rumble in Jungle ad is a knockout
[Orchids & Onions] Rumble in Jungle ad is a knockout

The buzzword in the marketing and advertising business these days is 'content'. Many of the clevers bandy it about as if they're the first to discover it...

By Brendan Seery 22 Apr 2015 08:00

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive, but they need to more clearly define where the gap in their digital skills capabilities lies and what knowledge their employees will need to close it.

By Kat Scholtz 21 Apr 2015 13:50

First set of D&AD Pencil Awards winners announced
First set of D&AD Pencil Awards winners announced

D&AD has announced the first set of Pencil winners for 2015, with six Pencils going to South African agencies. Entrants will have to wait until the Award Ceremony at Battersea Evolution in London on 21 May to find out which colour Pencil (Wood, Graphite or Yellow) they've won.

21 Apr 2015 13:48

Are you still street-wise?
Are you still street-wise?

Or have you forgotten what it's like to be one your customers? There is an increasing number of executives living in expensive suburbs, driving expensive cars and eating in expensive restaurants who lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00

Brand engagement through the power of social influencers
Brand engagement through the power of social influencers

In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

By Myles Brown 21 Apr 2015 08:00

Seven top global PR trends to watch
Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society thinks and behaves, which has brought challenges, but also tremendous opportunities to embrace new ways of building relationships with clients and consumers.

By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00