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Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

Spare a thought for the ground squirrel. Every autumn, they gorge themselves at the Arctic all-you-can-eat buffet. Then bloated and exhausted from that hyper-activity, they collapse into a season-long sleep.

By Hilton Rose 28 Aug 2014 14:42

Marketing a product that doesn't yet exist - Rendermatic Virtual Studios
Marketing a product that doesn't yet exist

Sounds like a challenge right? Well, it may in fact be a lot simpler than you think.

Issued by Rendermatic Virtual Studios 28 Aug 2014 12:32

Chris Anderson
Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology. Stored information has doubled every 40 months since the 1980s. Since 2012, 2.5 exabytes (that's 10 million with 28 more zeroes) of data is created every day, according to an IBM study in 2013.

By Chris Anderson 27 Aug 2014 10:40

Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

Marketing directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLAs), together with their service providers, are very well placed to enjoy the chemistry and promise of brand growth that attracted them to each other in the first place.

By Johanna McDowell 27 Aug 2014 05:25

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

'Nepal' likes Chicken Licken
'Nepal' likes Chicken Licken

As part of its series of humorous ads for the fast food chain, Chicken Licken, Net#work BBDO has released its new light-hearted TVC, 'Rock My Soul', depicting the sad tale of Ricky Alexander Douglas, a man who let his soul go hungry. (video)

26 Aug 2014 11:06

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.

By Estiaan Robbetze 26 Aug 2014 09:51

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

Business-to-business marketing - key insights to success - Knowledge Resources
Business-to-business marketing - key insights to success

Here is an event specifically designed for B2B marketing leaders and professionals. Get the latest insights and solutions to enhance your B2B brand and customer experience and drive better business performance for your organisation!

Issued by Knowledge Resources 25 Aug 2014 11:27

Sid Peimer
There's no such thing as a strategic plan

'Strategic' and 'Plan' are two different concepts. A strategy is what we need to do to get from A to B (and deciding on what point B actually is). The plan is more specific and tells us how we will get to point B (the details).

By Sid Peimer 25 Aug 2014 05:08