Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
Social Media Week (SMW) Johannesburg, set to take place from 22-26 September 2014, is currently accepting event submissions from interested parties, using 'The Future of Now: Always, On, Always Connected' as the overarching theme. The deadline for event submissions is 25 July 2014.
21 Jul 2014 09:59
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.
By Diane Charton 18 Jul 2014 15:25
A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.
By Jay Clark 18 Jul 2014 14:00
In a global marketplace where people are bombarded with a neverending stream of information every day and countless companies, services and products are all vying for attention, how do you ensure the value of your offering stands out and is understood?
By Adrian Burger 17 Jul 2014 14:00
The Future Group, which publishes a range of successful titles across the automotive, media, business travel, professional services and environment sectors and owns and manages a number of high-profile events including the MTN Radio Awards, the Future of Media Conference, the Peoples' Wheels Programme, AdForum and the RedZone Roundtables, has been acquired by Times Media Group (TMG).
17 Jul 2014 09:48
Drawing inspiration from South Africa's iconic Zoo Biscuits, Cape Town's Natural History Museum created a unique, edible invitation to its African dinosaur exhibit to give children a literal taste for the thrill of palaeontology.
16 Jul 2014 15:49
SA Taxi Media has launched one of the first scientific target audience selection and auditable taxi media reporting systems, that will change the ad industry and enable taxi operators to benefit from the advertising cash flow.
16 Jul 2014 15:31
If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.
By Chemory Gunko 16 Jul 2014 12:21
Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and services 24 hours a day.
Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.
By Louise Marsland 15 Jul 2014 10:19
DStv has a new tagline, 'Feel every Moment' launched as TVCs on 13 July 2014.
15 Jul 2014 09:04
A one-day workshop, presented by social media guru and founder of the Ogilvy Digital Marketing Academy, Dave Duarte, will help SMMEs meet the challenge of marketing their travel and tourism businesses.
15 Jul 2014 08:56
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