Most read Marketing news in South Africa

#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it.

By Leigh Andrews 5 hours ago

How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town. He gave delegates tips to speed through what he calls the 'digital trough'.

By Ilse van den Berg 7 hours ago

Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content.

By Angie White 1 day ago

Ipsos' award-winning paper emphasises message that radio is still king on the continent

Nanzala Mwaura, head of Ipsos Connect, was awarded Best Paper at the PAMRO Conference (Pan-African Media Research Organisation) for her talk on “The African Middle Class”. The paper looked at how marketers can define a middle class, across 54 diverse countries on the continent. The African Lions project, conducted by UCT Unilever and Ipsos, in 10 cities across Africa over 18 months. The research encompassed both qualitative and quantitative research waves and has yielded massive amounts of information into this market.

Issued by Ipsos 2 days ago

Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead.

By Grant Fleming 2 days ago

#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards

On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced, recognising exceptional shopping centre marketing, innovation and creative achievements, with economic success and excellent customer service.

2 days ago

Is digital media seen as a fully-fledged media type in SA?

Digital media in South Africa is no longer a new concept. As the internet evolves at the speed of lightening, many existing print media houses have had to quickly adapt to stay alive and competitive.

By Sam Gqomo 2 days ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range.

By Jessica Tennant 2 days ago

Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result. Money is the fuel for the engine, not the reason for the journey. But what does it mean to operate with purpose, and how does a business identify whether it really knows what its purpose is?

By Mike Freedman 3 days ago

#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'.

By Jessica Tennant 3 days ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

3 days ago

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

Multinational Unilever has launched an Africa hub in Johannesburg, South Africa, as part of its ongoing drive to grow its business of iconic brands across the African continent.

3 days ago

Esther Mahlangu cuts the ribbon to officially open the mural to the public

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of New York City, South African Tourism's US office is taking an innovative approach to grow the SA's arts, culture, and heritage offering by encouraging New Yorkers and visitors to the city to travel to South Africa.

18 Sep 2017

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