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From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

By Pierre Cassuto 28 Jul 2014 14:58

New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng. The initiative, Phakama Women's Academy, is a corporate social investment (CSI) programme from VWV, the brand experience agency.

By Danette Breitenbach 28 Jul 2014 07:11

[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.

By Ilse van den Berg 25 Jul 2014 08:15

Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

Demystifying the integration of inbound marketing strategies

Wits Business School is offering an intensive four-day digital marketing course, developed in conjunction with Ryan Sauer, CEO of Search Online Consulting.

Issued by Search Online Consulting 23 Jul 2014 11:47

Dove's latest advertising campaign calls on SA women to participate

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.

23 Jul 2014 09:36

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.

By Matthew Arnold 22 Jul 2014 15:01

Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data.

By Charles Stretch 22 Jul 2014 14:02

Four principles for success as a modern marketer

Capturing the hearts (and pockets) of the modern consumer is no easy feat. Marketing is becoming ever more complex, and the marketing professional needs to have an integrated approach, combining various skills to attract, engage and convince their target audience.

Issued by GetSmarter 22 Jul 2014 09:39