Marketing most read



Publicis Groupe Epic Communications
Publicis Groupe Epic Communications

PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...

26 Feb 2015 13:15

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public. With 19 years' experience in the industry, McLean is ready to position Connect Joe Public within the agency as a digital solutions innovation hub.

By Louise Marsland 25 Feb 2015 06:48

A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability. Businesses end up looking only at increasing sales or decreasing expenses to make more profit.

By Harry Welby-Cooke 24 Feb 2015 15:03

[Behind the Selfie] with... Marcela Ospina
[Behind the Selfie] with... Marcela Ospina

This week, we find out what's really going on behind the selfie with Marcela Ospina, business anthropologist of www.marcelaospina.com...

24 Feb 2015 14:00

How to advertise to teenagers and young adults - Chris Moerdyk
How to advertise to teenagers and young adults

One of the biggest challenges marketers face today is how to get kids, teenagers and young adults to notice ads when they don't watch TV or read newspapers.

Issued by Chris Moerdyk 24 Feb 2015 11:50

Ignore neuroscience at your 2015 marketing campaign's peril
Ignore neuroscience at your 2015 marketing campaign's peril

Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

By Leigh Andrews 24 Feb 2015 08:00

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.

By Danette Breitenbach 23 Feb 2015 11:11

KPMG Global Africa Practice launches app to streamline business in Africa - KPMG South Africa
KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App - a first for the industry. The dynamic platform will provide businesses and investors with seamless access to the very latest Africa information about doing business across the continent.

Issued by KPMG South Africa 23 Feb 2015 10:20

Cannes appoints eight South African judges
Cannes appoints eight South African judges

Eight South African judges have been appointed to the Cannes Lions 2015 judging panel.

23 Feb 2015 09:37

Making its (Book)mark
Making its (Book)mark

Last night a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media, we have to be active daily, post cool stuff, be authentic and be engaged. Is it the same for brands? The world's top 100 brands on Twitter are more active too and the key in 2015 is creating effective content.

By Louise Marsland 20 Feb 2015 10:38

Mugabe falling for Nando's? It's a fake, says fast-food chain
Mugabe falling for Nando's? It's a fake, says fast-food chain

NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...

20 Feb 2015 06:49