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Brand trust - It's in the eyes
Brand trust - It's in the eyes

If you have seen any of the Planet of the Apes movies, you were probably amazed at how eerily human-like the apes are. Unlike some members of my family, they hold the remarkable ability to effectively communicate and display real emotion...

By John Laurence 3 Aug 2015 14:00

Social media is not a foe but a friend
Social media is not a foe but a friend

Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned the lack of business acumen in the marketing communications industry, which has led to the business community to doubt these disciples because of lack of efficacy measurements.

By Musa Msane 3 Aug 2015 13:37



Future Dimensions Media | the future of audio branding
Future Dimensions Media | the future of audio branding

Over the past five years, Future Dimensions Media (FDM) has built up a strong reputation for its unique in-store audio marketing strategies. The company offers an online marketing solution with a complete turnkey service, creating bespoke audio branding to complement the brand personality and enrich the customer experience. FDM has an extensive range of innovative in-store marketing solutions including music mixes created by the best DJ's and music programmers, short informational messages promoting services and products available, or branded sound logos. Currently catering to over 300 stores throughout Africa, FDM services high-profile brands including Woolworths, JT One, RE Jeans, Country Road Ventures, Capitec Bank and City Chic.

Issued by Future Dimensions Media 3 Aug 2015 10:08

Gaby's Earth Foods nuts about health! - TLC Marketing Worldwide
Gaby's Earth Foods nuts about health!

At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story.

Issued by TLC Marketing Worldwide 30 Jul 2015 13:48

Research indicates controversy drives marketing engagement
Research indicates controversy drives marketing engagement

London School of Marketing (LSM) has released an article weighing up the pros and cons of controversial marketing content, citing successful industry examples, where controversy has created stronger responses...

30 Jul 2015 12:24

The keys to B2B marketing success, increasing sales and transforming your customer experience - Knowledge Resources
The keys to B2B marketing success, increasing sales and transforming your customer experience

Are you a B2B marketer looking for cutting-edge information and tactics to ensure better business performance and results for your company? Then this is the marketing event you can't miss!

Issued by Knowledge Resources 30 Jul 2015 10:56

Defining your audience is vital for effective marketing
Defining your audience is vital for effective marketing

Communication of any kind is a dynamic process. Even the most solid marketing strategy cannot do its work if the receiver doesn't connect to, understand or appreciate your messaging.

By Roxana Bouwer 29 Jul 2015 12:30

Smarties shortlist announced - Mobile Marketing Association
Smarties shortlist announced

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African Smarties Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

Issued by Mobile Marketing Association 29 Jul 2015 12:01

Save the date: BizTrends 2015 Imbizo Johannesburg - Bizcommunity.com
Save the date: BizTrends 2015 Imbizo Johannesburg

A stellar line-up of industry leaders will discuss current trends in the marketing communications industry, as well as do some crystal ball gazing for 2016 at Bizcommunity.com's special trend event on 17 September 2015 at the Sandton Convention Centre.

Issued by Bizcommunity.com 29 Jul 2015 11:10

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

Mortimer Harvey Africa Middle East signs consultancy services agreement with Egyptian pharmaceutical company Rameda - Mortimer Harvey
Mortimer Harvey Africa Middle East signs consultancy services agreement with Egyptian pharmaceutical company Rameda

Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.

Issued by Mortimer Harvey 28 Jul 2015 11:44

Sandra, Emo and Bobby touch hearts in new Netwerk24 campaign - 24.com
Sandra, Emo and Bobby touch hearts in new Netwerk24 campaign

Three of South Africa's biggest Afrikaans celebrities, Sandra Prinsloo, Emo Adams and Bobby van Jaarsveld, reveal which news stories moved them in Netwerk24's brand-new marketing campaign. But the real emotion is evoked when these celebrities get personal and share experiences that changed their lives.

Issued by 24.com 28 Jul 2015 11:08