Marketing most read

Your industry


Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.

26 Mar 2015 11:19

Facebook marketers get two new resources
Facebook marketers get two new resources

Facebook has launched two new resources for its marketers, which now number two million. One is 'Blueprint', for clients and agencies and the other, 'Learn How' , is for small businesses.

26 Mar 2015 08:59

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we need to always stay cognisant of the fact that consumers are actually human beings. Therefore, their motivations, lifestyles, attitudes and even buying behaviours stem from core human instincts, beliefs and values, which are usually the key influences behind what they do on a daily basis. Unlocking this human truth has clear benefits such as stronger brand connections, localisation and consumer conversations.

By Mogorosi Mashilo 26 Mar 2015 05:32

Including mobile in integrated campaigns
Including mobile in integrated campaigns

Mobiclicks, a South African mobile media agency, recently hosted a mobile advertising roundtable. Eight of the country's top mobile influencers were tasked to debate the relevance of mobile advertising in reaching the right audiences. What resulted were some interesting discussion points, which indicated a need to include mobile within integrated campaigns, as marketers are not taking full advantage of the relatively new mobile platform.

25 Mar 2015 11:53

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work. The way clients look at agencies is evolving, they require more solutions outside of traditional communications.

By Danette Breitenbach 24 Mar 2015 14:07

Bridget von Holdt
Why marketing doesn't enjoy a key position at the boardroom table

In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.

By Bridget von Holdt 24 Mar 2015 13:44

#TweetDreams campaign for SA Home Loans
#TweetDreams campaign for SA Home Loans

Tweet Dreams is a Twitter competition, launched by Liquorice in partnership with SA Home Loans, to reward the winner with a home loan interest rate as low as 0% for one year - with every tweet lowering the winning interest rate.

24 Mar 2015 08:42

#MuseumWeek comes to South Africa
#MuseumWeek comes to South Africa

The second annual Twitter Museum Week, will be hosted from the 23 to 29 March 2015. Over 900 Museums have signed up for the week-long celebration with over 44 countries from across the globe participating.

23 Mar 2015 11:39

The hard truth about loyalty - TLC Marketing Worldwide
The hard truth about loyalty

"To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart," this is the hard truth about loyalty programs according to Preneshen Munian, Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the 'Golden Rules' of Loyalty at the annual Brand Equity & Customer Loyalty Conference 2015, taking place this week on 25 and 26 March in Johannesburg.

Issued by TLC Marketing Worldwide 23 Mar 2015 11:33

Survivor marketing: tapping into the informal sector - Primedia Outdoor
Survivor marketing: tapping into the informal sector

The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them.

Issued by Primedia Outdoor 23 Mar 2015 10:53

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59