Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg.

By Jessica Tennant 3 days ago

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO (currently on the Titanium Lions jury), took the opportunity to co-author a book called The Art of Branded Entertainment, edited by jury president PJ Pereira.

By Jessica Tennant 3 days ago

SA's Reach Lions-winning work...
#CannesLions2018: Reach Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony.

21 Jun 2018

Cause marketing for millennials
Cause marketing for millennials

From poverty and lack of feminine hygiene products to access to clean water, financial services and education, it's no secret that our country faces enormous challenges. Government and Non-profit organisations are doing their best to champion those who lack access to the basics in life, but they can't succeed alone. The challenges are too big, too complicated, and too expensive. There is an overwhelming need for public and private sectors to come together to help better our society.

By mamahlatse marokane 21 Jun 2018

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East
#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

TBWA\Worldwide recently appointed David Uribe, co-founder of SmartBeemo, as regional data director for Africa and the Middle East.

By Jessica Tennant 21 Jun 2018

Vaulina, seen Showmaxing with Sbusi Dlamini, HR business partner: Connected video group at Multichoice.
#BehindtheSelfie with... Anna Vaulina

This #YouthMonth, we go behind the selfie with 'just-35' Anna Vaulina - head of retention and customer experience for Showmax, she also moonlights as the head of marketing for the IAB SA, holds an MBA from the Gordon Institute of Business Science and has completed both a Harvard business and innovation leadership course and a Massachusetts Institute of Technology big data and analytics course.

By Leigh Andrews 20 Jun 2018

Boo-Yah! partners with the EU's 'Best of Global Digital Marketing'
Boo-Yah! partners with the EU's 'Best of Global Digital Marketing'

Boo-Yah!, an advisory and educational marketing services company, has announced its exclusive partnership with The Best of Global Digital Marketing, a Europe-based producer of workshops and in-house training on digital marketing.

20 Jun 2018

#NewBiz: Nedbank appoints The Odd Number
#NewBiz: Nedbank appoints The Odd Number

Nedbank has appointed The Odd Number to manage its digital media services.

19 Jun 2018

NMPi and DQ&A to acquire creative specialist, Joystick
NMPi and DQ&A to acquire creative specialist, Joystick

Digital media and technology specialists, NMPi and DQ&A, have announced that they are to acquire US digital creative specialists, Joystick. In doing so the global marketing group will comprise 340 employees across 16 offices globally.

Issued by incuBeta 18 Jun 2018

Unpacking the era of influencer marketing
Unpacking the era of influencer marketing

Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly online.

By Ronel De Kock 18 Jun 2018

Data protection in South Africa - Sleep a little easier
Data protection in South Africa - Sleep a little easier

Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option.

By Nick Bester 18 Jun 2018

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market.

By Jedd Cokayne 18 Jun 2018

on Instagram
#YouthMonth: Yenani Madikwa is Cannes FCBSocialEye for 2018

FCB Global selected Johannesburg-based Yenani Madikwa, copywriter at FCB Africa, as the second annual Cannes FCBSocialEYE. The prize is an all-expenses-paid trip to attend Cannes 2018 and entails rubbing shoulders with high-profile creatives from all over the world. "I'll be building relationships with people that I don't usually have access to and learning things from worlds that I didn't even imagine existed," says Madikwa.

By Jessica Tennant 18 Jun 2018