Brendah Nyakudya-Dandala, founder of Content Candy.
Content Candy expands to Zimbabwe

South African digital and content marketing studio, Content Candy, is expanding its operations to Zimbabwe.

2 days ago

The competitive edge: Why an effective PR strategy is a must for the hospitality industry
The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective public relations (PR) strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind.

3 days ago

(c) Vadim Ginzburg -
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world. My timeline and inbox filled up with doomsday headlines like "Latest Facebook announcement spells disaster for marketers!". Social Media communities are abuzz with conversation and so-called gurus are bandying about all sorts of (ridiculous) hacks to help you prepare for 'the end' of brand pages as we know it.

By Shelley Finch 17 Jan 2018

Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond.

Issued by IGI 17 Jan 2018

IAB SA announces Bookmarks 2018 jury president, chairs
IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg.

17 Jan 2018

Picture taken at Yayoi Kusama exhibition © – .
Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going.

By Damon Stapleton 17 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

"AdReaction: The Art of Integration" reveals key learnings to help marketers design integrated and customised campaigns and avoid the pitfalls of fragmentation

Issued by Kantar Millward Brown 17 Jan 2018

Meeting youth in their need space
Meeting youth in their need space

Bongani Chinkanda, CEO of HDI Youth Marketeers, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on connecting with township youth.

Issued by IMC Conference 17 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

By Natalia Rosa 16 Jan 2018

IAS business director Nikkie Munsie.
Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect.

By Leigh Andrews 16 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience before it was bought. We were content not to experience what we were being sold, relying on the vivid pictures painted in words to entice us to crack open our passports and venture to far-off lands.

By Natalia Rosa 15 Jan 2018

Original image © .
#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020.

By Leigh Andrews 15 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy.

By Janine Lloyd 15 Jan 2018