Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.
By Pierre Cassuto 28 Jul 2014 14:58
A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng. The initiative, Phakama Women's Academy, is a corporate social investment (CSI) programme from VWV, the brand experience agency.
By Danette Breitenbach 28 Jul 2014 07:11
Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.
By Ilse van den Berg 25 Jul 2014 08:15
How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...
By Louise Marsland 25 Jul 2014 06:38
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?
By Adrian Burger 23 Jul 2014 13:00
Wits Business School is offering an intensive four-day digital marketing course, developed in conjunction with Ryan Sauer, CEO of Search Online Consulting.
Issued by Search Online Consulting 23 Jul 2014 11:47
Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.
23 Jul 2014 09:36
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01
With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data.
By Charles Stretch 22 Jul 2014 14:02
Capturing the hearts (and pockets) of the modern consumer is no easy feat. Marketing is becoming ever more complex, and the marketing professional needs to have an integrated approach, combining various skills to attract, engage and convince their target audience.
Issued by GetSmarter 22 Jul 2014 09:39
South Africa
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
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Egypt
Morocco
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