How to attract and engage with customers in a world filled with distractions! - Knowledge Resources
How to attract and engage with customers in a world filled with distractions!

Competition is fierce in today's crowded marketplace and your competitors are only a click away! Caring for your customers has never been more important!

Issued by Knowledge Resources 15 hours ago

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Five ways innovation can accelerate in a world without money

What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? How can innovation accelerate in a world without money?

By Chemory Gunko 16 hours ago

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Driving through clutter with multimedia content

Our brains have changed the way we perceive and process information, due to the constant bombardment of information, and we have a diminishing ability to pay attention for extended periods.

19 hours ago

[Biz Takeouts Lineup] 172: Y&R South Africa & Safely Home "The First Kiss" campaign
[Biz Takeouts Lineup] 172: Y&R South Africa & Safely Home "The First Kiss" campaign

On the next Biz Takeouts Marketing & Media radio show on Thursday, 5 May 2016, from 9-10am, show host Warren Harding looks at the hard-hitting commercial for Safely Home from Y&R South Africa entitled, The First Kiss.

1 day ago

Insights2020: Three dimensions for customer-centric growth - Millward Brown
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 1 day ago

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record - FCB Africa
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company (NYSE: CLX) has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses. Both agencies have demonstrated strong creative talent, digital marketing prowess, multi-discipline integration, communications planning, and seamless access to outstanding capabilities across their networks.

Issued by FCB Africa 1 day ago

Boris Dzhingarov
The use of controversy in selling more products

There are so many moments in the history of marketing that highlight huge successes simply because of the use of controversy. One of the best examples of this is the launch of The Davinci Code. The huge controversy that appeared and the responses of Christians basically made everyone want to see what the book is about. Nobody really care if one side was right. They just wanted to see what the controversy was and what got everyone so mad.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

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AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 2 days ago

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Video surveys: The next big thing

Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works.

By Leigh Andrews 2 days ago

Susie Dinneen
Creating scalable development with growth hacking

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth.

By Susie Dinneen, Issued by Amorphous 2 days ago

© Vladimir Yudin – 123RF.com
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity.

By mike broom 2 days ago

Brand inc helps launch unique sporting platform that showcases African talent - Brand inc
Brand inc helps launch unique sporting platform that showcases African talent

Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental players while enhancing their skill sets.

Issued by Brand inc 29 Apr 2016

Marco Golz
Confessions of a content manager: Talent retention and the art of letting go

When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close. Personal barriers break down and soon you become friends (largely because you have so much work in common) and, eventually, family (because you see them more than your own). This is agency life. You stay until the job is done, and if you're good at your job, the job is never done.

By Marco Golz, Issued by National Positions South Africa 29 Apr 2016