Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a 'nice idea' but one whose benefits are not well understood.
By Gerald Naidoo 6 Mar 2014 07:10
For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
The South African economy is currently taking a bit of a beating with the petrol price hike, the interest rate increase, and the declining value of the rand against the dollar. Financial services companies and financial organisations will feel this pinch directly as their customers may potentially go further into debt or have less money to invest. The financial landscape is risky, uncertain, and unfriendly... and just perfect for the launch of your content marketing campaign.
By Mark Wright 5 Mar 2014 14:05
Through South African ingenuity, social media managers now have a powerful new tool to boost their performance and ensure they never miss a Tweet or Facebook update.
5 Mar 2014 08:23
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
When last did you have the opportunity to network with a room full of like-minded peers? We often find ourselves in situations where we're forced to relate to people who, while not in the same industry, have a substantial amount of value to add to our business.
By Gerhard Jacobs 5 Mar 2014 06:45
KFC has launched a new integrated marketing campaign to promote its Zinger Double Down, creating the character 'Gerrie Power' - 'the main man with a kiff plan' to mentor and teach men how to deal with any hot situation.
4 Mar 2014 08:24
Oakley has launched its 'Disruptive by Design' global brand campaign at Red Studios in Hollywood, attended by South African athletes, Bryan Habana and Greg Minnaar and launched locally at Design Indaba.
4 Mar 2014 07:43
On the eve before the world's TV cameras will be allowed for the first time into a courtroom to televise the trial of legendary Paralympian Oscar Pistorius, and while talk shows still teem with furious debate over the issue of the invasion of privacy, a dubiously innocuous marketing tactic on the part of a Cape Town bakery was called publicly into question.
By Janine Lazarus 4 Mar 2014 07:27
Attendees at this year's Design Indaba were treated to some seriously good insights from legendary creative director Marcello Serpa, who is probably best known for being the 'godfather' of the Havaianas flip flop brand.
By Luise Allemann 3 Mar 2014 07:53
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships - between client and agency, between agencies, and even between departments within the client's own business.
By Jason Xenopoulos 3 Mar 2014 07:00
